8 Reasons to Attend Social Media Week in New York

#SMWNYC is entering it’s 9th year, and this year feels as fresh and original as it’s ever been. We just announced the initial lineup of speakers and events, but if that’s not enough, here are eight reasons why you won’t want to miss Social Media Week this February 28 to March 3 in New York.

If you haven’t registered yet, be sure to take advantage of our 20%-off sale which expires on January 12. An impressive list of brands is already registered to attend featuring executives from Subway, KAYAK, Univision, Ralph Lauren, CNN, Justworks, OMD, Nickelodeon, Teen Vogue, NBCU, AMC Networks, MailChimp, TED, HSBC, The New York Times, Viacom, L’Oreal USA, and JPMorgan Chase.

Here are eight reasons to attend Social Media Week in New York this year:

1. Access new ideas and inspiration

Choose from 100+ talks, sessions and interviews across two stages at The TimesCenter. This year, you can learn from executives of Facebook, Instagram, Pinterest, Viacom, Gimlet Media, National Geographic, The Economist, The New York Times, Samsung, Johnny Walker and Accenture.

2. Explore emerging trends

Throughout the week, we’ll explore important topics including Platforms, Business Models, Content Creation and Storytelling, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

3. Take your career and business to the next level

Whether you need to become a better data marketer, understand Facebook’s News Feed algorithms, or learn the ins and outs of SEO, you’ll be immersed into an educational format with some of the industry’s best marketing and media practitioners breaking down concepts and strategies into actionable lessons you can implement into your business the very next day.

4. Make #SMWNYC your office + classroom for the week

In addition to the incredible program, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, ample space to relax, and more perks to enjoy throughout the week at The TimesCenter.

5. Network with leading professionals

Social media professionals are not only active online, but offline as well. We’re an open community of thinkers and doers willing to have a conversation or spur-of-the-moment brainstorm session. Even if you spend most of the day on your phone, at Social Media Week, you’ll be surrounded by like-minded industry peers and potential partners and clients. Plus the “Ask Me Anything” Lounge allows attendees to talk directly with 200+ #SMWNYC speakers as soon as their session ends.

6. Centralized location in the heart of New York

The TimesCenter in midtown Manhattan is accessible from many major subways, trains, and buses. It features a beautiful theater that holds up to 500 people, which means no long lines or sessions at capacity. There will also be a second stage with more intimate events catered to a variety of topics and industry trends. #SMWNYC returns to The TimesCenter, and attendees will get to enjoy free lunch, coffee, Kind Bars and fresh pressed juices each day.

7. Get a fresh perspective outside of office walls

If you’re searching for fresh ideas or just need to press the reset button on your brain, spending a week learning with others outside of your company’s office walls could be the solution to your creative road-block. You’ll meet new people from different backgrounds who share a passion for marketing, social media, technology, and innovation. Just one conversation or speaker insight could unlock your next greatest idea.

8. Have fun!

In addition to the exclusive Opening Reception that kicks off the week, SMW offers a relaxed, collaborative and friendly atmosphere that brings people together for a week of conversations and networking to celebrate our industry. The greater New York media and tech industry also participates with special events at some of the most unique locations in Manhattan.

There are less than 500 available passes, so make sure to lock in your spot by signing up at your earliest convenience. The 20%-off sale ends the night of January 12.

SMW New York Returns with a New Campus Experience and 20% Discounted Offer

Our primary goal continues to be providing SMW attendees with content and programming at the highest possible standard throughout the week. Over the next few weeks and months leading up to February, we’ll announce more updates on how you and your organization can get involved, events added to the schedule, speakers confirmed to lead sessions, and more SMW New York info.

The New Strategy for SMW New York in 2016

  • More seating capacity
    To address demand, especially for Masterclasses, all official programming will be held at two large theaters: The TimesCenter and SVA Theatre.
  • Fewer Available Passes
    We believe in quality over quantity, and therefore will reduce the number of available passes to ensure seating for sessions of all interested attendees. This reduction means more space, more seating, and the end of long lines!
  • Two Pass Options
    We’re keeping it super simple by offering two options for registering: Campus and Insider Passes. Insider pass holders receive access to official parties and exclusive networking opportunities, and both passes grant you access to official sessions, masterclasses, co-working space, exhibitor installations, and more.
  • Special Discount Offers
    The regular rate for the Campus Pass is $799, and $999 for the Insider Pass, but now until January 14th, we’re offering a 20%-off sale for each. You can learn more about the pass options, and register for SMW New York here.

Attendees will be under the same roof as some of the world’s most visionary people and industry leaders connecting through the #SMWNYC pillars:


Data & analytics
Paid media
Content marketing
Mobile messaging
Virtual reality
Growth marketing


New York Times
Vice Media


Two stages
Simulcast viewing


We also have an exclusive hotel offer if you’re traveling from outside of New York or the U.S. Our Official Hotel Partner, YOTEL New York at Times Square West, has a special deal for #SMWNYC attendees, and you can learn more here.

Thank you for your continued support, and we hope you will join us in February. You can stay up to date with #SMWNYC announcements by following us on Twitter, liking us on Facebook, and signing up for our newsletter.

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016

SMW NYC 2016



Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Human connectivity is being reimagined everyday, and SMW seeks to understand how humanity and technology will come together to change the ways we live, work and create.

Social Media Week New York, now in it’s 8th year, will welcome thousands of attendees from NYC’s top tech, advertising, media, and Internet industries this February 22-26, 2016. You can also learn more about our global theme for Social Media Week in 2016, “The Invisible Hand: Hidden Forces of Technology

10 Noteworthy Community Events To Attend During SMW NYC

We like to think of Social Media Week as an “open-sourced” conference, where individuals, groups, and corporations can join us by organizing events in and around SMW cities during the week of the conference. These independent events are integrated into the SMW schedule for attendees to discover, attend, and enjoy. From happy hours and exclusive film screenings, to Q&A sessions and even game shows. Community events throughout SMW history is the special sauce that adds a unique flavor to each city, every year.

Take a look at some of the Independent Community Events we are most excited for. You can find the full list of Independent Events on the SMW NYC schedule, and just click through to the “Register” button on each page, which will take you to the respective organizer’s registration page.

  1. The Digital-First Broadcast Mindset: How Facebook and Digital Agencies Are Changing the Game
    Tue, Feb 24 – 10:00 AM – 11:00 AM
    “How can marketers create impactful video content with broadcast quality, but in a digital-first environment? Learn how reshaping your team’s mindset to think more like digital-first agencies and less like traditional broadcasters can improve performance and engagements”;
  2. Content Marketing Revolution – Successful Strategies for Avoiding Costly Mistakes
    Tue, Feb 24 – 10:00 AM – 11:30 AM
    “Transparency is key to building trust in the social and mobile advertising space. Hear about regulatory and self-regulatory guidance that can help you avoid pitfalls and build trust with your customers”;
  3. The Connected Generation: Engaging Millennials in a Social World
    Tue, Feb 24 – 5:30 PM – 7:00 PM
    “For brands targeting 18-34 year-olds, they have to be even faster and more authentic to stay relevant with this tech-savvy generation. Participate in the conversation on how brands should evolve content and messaging to creatively meet the needs and desires of the world’s most powerful generation”;
  4. Being Ready To Be Rapid: Lessons From the Marriage Equality Fight
    Tue, Feb 24 – 6:00 PM – 7:30 PM
    “In 2013, the Supreme Court struck down a key section of the Defense of Marriage Act. One year later, momentum for marriage continues to grow, as same sex couples have the freedom to marry in 35 states and Washington D.C. Every organization — whether a brand, advocacy, tech, media company, or political — has its big moment when major breaking news hits, a critical piece of legislation is up for a vote, or unprecedented traffic hits your site”;
  5. Get Big Things Done: How to Connect Intelligently to Catapult Your Career
    Tue, Feb 24 – 6:30 PM – 8:30 PM
    “Your successful future depends on your connections – meaningful connections in your job, community, and with companies. But how can you connect intelligently – better, faster, more efficiently – while at the same time influencing the greatest number of people in your life? Until now no one has cracked the code of how we can all go big with our passions, career interests, initiatives, and innovations”;
  6. The Evolution of Social TV: How Emerging Tech is Pushing the Boundaries
    Wed, Feb 25 – 9:00 AM – 10:30 AM
    “Social TV is changing the way entertainment marketers understand television audiences across screens, portals, and platforms. A panel of social TV’s greatest champions and innovators will discuss how social TV insights are changing the way we create and prove value in the television business”;
  7. Thought Leadership: Social Change in 140 Characters or Less
    Wed, Feb 25 – 11:00 AM – 12:00 PM
    “Many people try to capture public consciousness for a purpose, but few become true thought leaders. As agents of change, most leaders of small nonprofits or social enterprises understand the importance of building support for those ideas and issues that impact the community-at-large. This workshop will explore ways to harness big ideas, interject your opinion and create dialogues and connection that lead to change”;
  8. 2015 and Beyond: The Future of Going Social
    Wed, Feb 25 – 3:00 PM – 4:00 PM
    “The tools and techniques have changed, but according to recent studies, the consumer conversation holds more power than ever before. In this session, you’ll learn about the new research, new technology, and new strategies to make your brand or product the most talked about in its category”;
  9. Political Connection: Does the Internet Really Change Power Politics?
    Wed, Feb 25 – 6:30 PM – 8:00 PM
    “At the end of the day, no discussion about the power of connection is complete with how it alters the interaction between the upwardly mobile, their governments and their leaders. In the United States in particular, there is a sense of an increasing gulf between elected representatives – responsive to money and special interests – and an increasingly connected, vocal, but marginalized citizenry”;
  10. Using Social and Mobile Technology to Stay Connected in Africa #SMWLagos
    Thu, Feb 26 – 6:30 PM – 9:00 PM
    “In Africa, according to the 2014 “Emerging Nations Embrace Internet, Mobile Technology” report by the Pew Research Global Attitudes Project, approximately 78 percent of internet usage in Africa is for social media. This lays the foundation for Africa’s estimated $14-billion social media industry. With the internet expected to contribute a minimum of $300 billion to Africa’s GDP by 2025, social media could contribute almost $230 billion to Africa’s remarkable growth by that time”;

New Events Added to Social Media Week New York Schedule & Full Registration Now Available

We are now less than two weeks away from Social Media Week February 2011–powered by global headline sponsor Nokia–and things are shaping up fantastically well.

Two weeks ago, the global announcement was made that Social Media Week February 2011 was opening up registration to its nine cities worldwide and then last week we announced that we were adding more events and opening up more tickets to cope with demand.

Today we are excited to announce that we are adding more sessions to the program and that we have released all remaining tickets for those events listed on the site.  As we continue to respond to demand we will be adding additional events leading up to February 7, so please check back once in a while to see what’s new and ensure you follow @smwnyc for real-time alerts.

There are over one hundred events scheduled to take place during Social Media Week New York with fifty or more taking place at our five Content Hubs.  Last week we launched the Hub landing page, which gives a breakdown of each Hub and everything we’ve got in store there. For those of you who are new to the Hub concept, here’s a breakdown of what’s on offer:

We can’t stress enough how thrilled we are with the content of Social Media Week New York this February, thanks to our incredible advisory board and host committee and the numerous event partners and content curators we have been collaborating with. Many exciting events were covered in last week’s post, but below is a smattering of some events we’ve added since then. Follow the links to each to learn more!

For the full schedule and to sign up for these and many more free-to-attend events, check out the rest of the Social Media Week New York Schedule.


A New Year and 6 Ways you can Get Involved in Social Media Week New York

With Social Media Week New York just five weeks away, we wanted to remind you that there is still plenty of time to get involved and play an integral role in the February conference.  Here are six specific ways you can get involved to help kick things off:

1) Host or curate a session

Join past hosts including New York Times, WIRED, MoMA, IDEO, Time Inc., or, alternatively, submit a session idea to anyone of the five content hubs, including Science & Technology at Google, Business, Media & Communications at JWT, People and Society at The Paley Center for Media, Art & Culture at Hearst Corporation and Music, Gaming & Sports at the Red Bull Space.  Events are typically two hours in length and range from traditional panel discussions, interactive workshops, panels, presentations, interviews, debates etc.  To register, simply click on the link below.  Once your session is approved, we add it to the schedule and promote through all of our media channels.

Register your event here.

2) Share your ideas with the world and register to speak

With more than 150 events planned for Social Media Week New York, there are plenty of opportunities for you to share your ideas and connect with our audience of more than 5,000 hyper-social influencers.

Past Social Media Week speakers have included Dennis Crowley, Co-founder & CEO, foursquare; Chris Anderson, Editor in Chief, WIREDSir Ken Robinson, Author of The Element: How Finding Your Passion Changes Everything; Chris Hughes, Co-founder of Facebook; Courtney Holt, President, MySpace Music; Dave Stewart,  Musician & Entrepreneur, Eurythmics; Seth Sternberg, CEO, Meebo; Dick Glover, President & CEO, Funny-or-Die; ?uest Love, Band member, The Roots; Alec Ross, Senior Adviser, Innovation in the Office of Secretary of State Hillary Clinton; and Tye Montague, Former President of JWT.

Register to speak here

3) Sponsor a Content Hub

Across the five Content Hubs, we have a number of compelling ways for brands to connect with our audience of hyper-social influencers.  Hub sponsorship includes branding and signage, event curation, speaking and presenting opportunities, product and/or service integration and a week-long opportunity to engage in conversation with more than 2,000 Hub attendees.  Hub sessions are all live streamed and packaged and distributed online.

For more information and for a full sponsorship prospectus, please email Toby Daniels.

4) Sponsor an event or hub session

This option is ideal if your brand is interested in sponsoring a single session at one of the Hubs, or one of the events taking place elsewhere in the city.  Event sponsorship includes signage, presence at the event, participation in the curation of the content, speaking opportunities.  Select events are live streamed and packaged and distributed online.

For more information and for a full sponsorship prospectus, please email Toby Daniels.

5) Host a party

At night, Social Media Week New York lights up with parties taking place throughout the city.  Kicking things off in style this year, we’re excited to be hosting the opening reception at the New York Public Library, with things drawing to a close at the Closing Party on the Friday night at a soon-to-be-named location.  If your company is interested in hosting something during the week, then we’d love to support you.

Register your party here

6) Join our network of bloggers & provide coverage

Social Media Week is building a growing network of bloggers and journalists who regularly contribute to both the global and local sites. As part of our editorial coverage we provide in-depth analysis and profiles on our partners, sponsors, speakers and other important contributors.  If you are interested in contributing, we’d love to hear from you.

Register to join the editorial team here

Don’t forget, if you want real-time updates, please follow @smwnyc for New York specific information and @socialmediaweek for global updates.  Also, join us over on Facebook, where we host additional content, discussions and attendee polls.