Registration NOW Open & Last Call on Early Bird Discount

Social Media Week is just over a month away. And, as the saying goes, never put off until tomorrow what you can do today—which is register for the events you’d like to attend! That’s right, as of today, attendee registration is open.

Powered globally by Nokia and MKG, this year’s event explores our always on, always connected world through the theme, The Future of Now.

New York will host hundreds of events led by more than 200 unique speakers (including Eli Pariser, Robin Chase, Cindy Gallop, Harper Reed, and Jeffrey Colen), all under one roof at our new Campus at Highline Stages in the Meatpacking District.

We hope you’ll join us. Simply check out the schedule, filter according to your interests and goals, register for the events that pique your curiosity, then share with your friends.

Don’t want to have to choose? (We know, we hate decisions too.) Purchase a pass! Holders of this golden ticket, so to speak, enjoy exclusive benefits, unlimited access to all official events throughout the week, and are sure to deepen their SMW experience. Plus, today is our LAST day to grab our 20% Early Bird Discount.

Sign up soon! Like a 7AM SoulCycle class, spots won’t be open for long.

Read This On The Move: Mobile At SMW NYC

Reading this on your phone? We thought so. A recent report shows that more than half of emails read last month were opened on a mobile device, reiterating what we already know: Mobile isn’t going anywhere (well, obviously, it’s going everywhere, but you know what we mean…).

With barely a month left until SMW14 kicks off and registration opening tomorrow, here are a few of the mobile-related presentations to add to your must-attend list:

Tap That App: Get Turned On By Mobile Innovation
Everyone’s favorite kindergarten activity is back: show-and-tell. But rather than waxing poetic about baseball gloves or teddy bears, 10 of today’s titans of tech, design, food, and more, are revealing the apps they can’t live without. Hosted by MKG, this event is sure to reconfirm your love for tried-and-true standards—and introduce you to a few surprises.

Man Vs. Machine: Advertising’s Epic Battle for Human Attention
Advertising dollars follow the eyeballs, and as the number of sidewalk run-ins show (53% of cell phone users have been affected by “distracted walking,” according to a Pew Research survey released last week), eyeballs are on mobile devices. But more than 40% of mobile ad clicks are accidental or fraudulent, and the online digital advertising economy loses an estimated $6 billion a year. So what’s the future of advertising? Truex’s Joe Marchese reveals all.

Content Is King, But Distribution is Queen
Social networks are the town criers of the 21st century, spreading articles, pictures, and videos that users deem newsworthy, interesting, or just damn entertaining. You know that to ensure your content gets clicks, it better be good. But not all good content goes viral. Distribution is key to getting users to not only consume your content, but share it. Buzzfeed’s VP of Agency Strategy and Industry Development, Jonathan Perelman, explains how to combine the two successfully.

Mobile will be a part of these and so many more of the innovative and forward-thinking events happening February 18-21. This is just scratching the surface. With our partner Nokia, you know we’ll be going even deeper. So, join us (and Nokia) to explore the future of our always on, always connected world.

Register for your pass today here and receive a 20% discount. Early bird discounts end January 15!