LinkedIn In Action: Where To See Them at SMWNYC

You already knew them, so they didn’t need much of an introduction; but last week we announced LinkedIn as a partner for SMWNYC. And because we think they know a thing or two about social media, being the largest professional network and all, you should catch them in action. Here are their three sessions for SMWNYC:

Interested in creating social change? Then register for Crowdsourcing Human and Monetary Capital for Social Impact on Wednesday, February 15 at 1:30pm at our Social & Environmental Change Hub.

With an A-list lineup, hear Rachael Chong of CatchAFire, Charles Best of, Anthony De Rosa, Social Media Editor at Reuters, and Meg Garlinghouse at LinkedIn for Good chat how to create innovative channels for individuals to make a difference in the world and the challenges that still exist for nonprofits and social impact.

More interested on B2B? Then don’t miss We’re All Social Now: Why B2B Marketers Can Get With the Conversation Thursday, February 16 at 12:00 PM – 1:00 PM at our Business & Innovation Hub, hosted at Ogilvy. Explore the kind of differentiated marketing programs leading companies are putting into place and lay out the new roadmap for engaging followers in a B2B world with John Bell, Global Managing Director of Ogilvy; Ethan McCarty, Sr Manager of Digital and Social Strategy at IBM; Paul Taylor at the FT; and Jonathan Lister of LinkedIn.

Then, close out your week, with The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals on Friday, February 17 at 12:00 PM – 2:00 PM at our Advertising & Marketing at JWT. Dale Durrett of LinkedIn will lead a discussion on how top brands are at the leading edge by marketing on LinkedIn and some of the emerging tools they’re using.

While you already know about it, everyone should check out Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work on Friday, February 17 at 8:30 AM – 9:30 AM at our Business & Innovation Hub at Bloomberg. Reid will highlight his book and the best practices of Silicon Valley start-ups. Plus, the first 100 guests will receive a complimentary copy of The Start-up of You!

Register today. Attend the events, and tell us what you learned.

Linking It All Together- LinkedIn & SMWNYC

More than 100 million users representing over 200 countries around the world. The largest professional social network. Yes, we’re talking about LinkedIn.

This year, SMWNYC is very excited to have LinkedIn on board as one of our official sponsors. What does this mean for you? Well, two pretty big things.

1. They help it all be possible- and free. Thanks to the generous support from our sponsors and partners- just like LinkedIn- events hosted directly by Social Media Week are free to attend and events hosted in conjunction with Social Media Week are primarily free or significantly subsidized. That’s a big plus.

2. They’re going all-in to bring some serious content and quality to our program. How? Co-Founder and Executive Chairman of LinkedIn, Reid Hoffman, is keynoting. And you can see him. Catch him Friday, February 17th from 8:30-9:30am at our Business & Innovation Hub at Bloomberg. He’ll be discussing how professionals- aka, you- can accelerate their careers by acting more like a start-up. Why? Well, you have to come to his session to find out. While Reid Hoffman’s keynote is a great addition, LinkedIn isn’t stopping with his session. We’ll have more information next week, but you can rest assured, LinkedIn is bringing their A-game to SMWNYC.


And did you know Reid Hoffman recently released his book, The Start-up Of You? It highlights the best practices of Silicon Valley start-ups and how you can apply them to your professional life, including how to adapt your career plans, develop a competitive advantage, and strengthen your professional network. The best part? The first 100 guests to his keynote on Friday, 2/17, will receive a complimentary copy.


Now, if you aren’t regularly using LinkedIn, you should go check it out. It’s grown tremendously in the past two years and the services it’s been rolling out are phenomenal. From their news platform LinkedIn Today to their latest app, Cardmunch, which scans your business cards and adds the information to your contacts, it’s a company worth being well-acquainted with. Join us in welcoming LinkedIn to the SMWNYC family, keep up with them on Twitter, and meet their team Friday, 2/17.