Tag: roger smith hotel

Sending Out The Best Tweets on Twitter? Yea, There’s an Award for That.

Posted on by meganconley

Throughout this week we’ll be posting on the ground accounts from individuals that attended New York Social Media Week events. To participate, email a blog submission to info@socialmediaweek.org

Note: The Nomination Process Closes Tonight at 11:59pm, click here to nominate your favorite tweep!

For me, Greg Galant and the Sawhorse Media team’s talk was the highlight of yesterday’s Social Media Club at Roger Smith Hotel.

Ever since I first learned about the Shorty Awards existing I’d wanted to hear Greg speak about how they came to be. The Sawhorse team’s lecture was more of a conversation than a lesson.

…and an intellegent one at that.

The title, “Over 500 million people are using social media. How to find the 50 you need to know about,” defined the overall mission of Greg’s team and their products. The team spoke about three Sawhorse sites; Listorious, Muckrack, and Global Quad. Each of those sites has a different focus (i.e. Muckrack helps organize the best tweets in Journalism, and Global Quads is for the best in Colleges), yet all three operate based on the same overall mission, which is to help you locate the most influential tweets. Their sites help de-clutter Twitter, and I think they’ll be around for years to come simply because there’s a need for them.

In addition to those three sites, The Sawhorse Team also run The Shorty Awards, which honor the best producers of short real-time content. I’m extremely excited for this year’s unveil of who the best producers of 140 character content are. I was also pleased to learn that this year’s Shorty Awards on March 28th will be live-streamed. (#score.)

To access clips from past Shorty ceremonies, including everyone from MC Hammer, to Sesame Street, visit youtube.com/shortyawards.

The Sawhorse Team further inspired me to always think before I tweet. Seeing myself holding a future Shorty Award is going to be my inspiration to refrain from oversharing.

What’s yours?

Megan Conley is a contributor for the Social Media Week NY Blog and a Community Manager for J.P. Barry Hospitality. You can follow her on twitter @meganconley_.

#SMWNYC’s Crystal Ball Panel: What’s Next in 2010

Posted on by RebeccaWeiser

About this Social Media Week Guest Blogger: Though Rebecca recently graduated from The University of Texas at Austin’s Advertising program, she has been a social media enthusiast for years, and is honored to guest blog at #smwnyc. To learn more, visit her blog and follow her on Twitter @rebeccaweiser.

What’s Next: Social Media in 2010
Panel at the Roger Smith Hotel, NYC

Panelists: BL Ochman, Howard Greenstein, David Berkowitz, Brian Simpson.

What expectations, measurements and results do we plan on seeing in 2010?

There is a lot of buzz surrounding the way Social Media will shape the business and communication landscape. Addressing these speculations, the panel outlined expectations, measurements and results we can hope to see in 2010.

Expectations: “Big companies need to take it seriously.”

  • As explained above, one reason why big companies don’t engage in Social Media is because they are scared.
  • In 2010, the panel unanimously agreed that many more big businesses will realize how valuable of a communication tool Social Media can be. Not only is it challenging, interesting and fun, “but it has the potential to be very lucrative.
  • Every client wants long-term strategies, and the panel predicts that in order to achieve this, clients will begin investing 5-7 figures into social media campaigns.
  • Less about what we do, and more about the reason they talk. A good business practice uses social media as means for proliferation, not an improvement to the service/product. It’s easy to get carried away, but a successful business model has a truly quality offering, while providing the means with which to share the experience it provides. Social media allows others to talk about how great business-x is.

    • Measurement: “Social Media should come at the beginning.”

    • Traditional measurement will have to change, as Social Media carries different weight. For instance in the old model, 20 impressions were no big deal. However, now whenever 20 impressions are served through Social Media, they are each an invitation to interact and communicate with one another.
    • Each social media channel holds different weight. A YouTube video response has different implications than a retweet.
    • For more information, visit David Berkowitz’s blog post – http://bit.ly/100ways

    Results: “Social Media should come at the beginning.”

    • Ideally, an increased focus on social media will result in an increase of sales. Howard Greenstein brought up an example of a local barber shop that, through social media, was able to successfully increase its customer base for next to nothing cost.
    • David Berkowitz explains the 4 major social media necessities for producing results: Goals, Assets, Rules and Volume.