3 Ways To Grow Your Brand with Google+ at SMW

Google+ is heavily favored among early adopters as a social layer. With 540 million monthly active users, with 300 million viewing their Google+ stream at least once a month, while an additional 1.5 billion photos are uploaded to the site every week. “Slowly but surely we are getting a feeling that there’s a real momentum, but it is still early days and there are plenty of opportunities to grow and add new features and make them easier to use,” Matt Cooke, product marketing manager for Google+, says.

We at Social Media Week are big fans of the tool. Our office regularly uses Google Hangouts for remote meetings. And we are building our own Google+ community (if you aren’t already joining us there, you should…) So, naturally we were excited to have them join us here at SMW NYC as a City Supporting Sponsor. Through their multiple events at Social Media Week New York, Google+ is teaching us how to do social better and connect with customers in a personalized way — something we all need help with from time to time.

  1. Grow With Google
    Every brand wants to grow and expand their influence. This practical session will outline examples from smart brands that are using Google platforms to do just that. Learn how to get more content in a Google search, how to increase android downloads, and meet your marketing objectives.
  2. Make Your Brand Social Across The Web
    Did you know that your Google+ posts show in search results? It’s just one way you can use Google+ to help get your brand discovered across the web and build deeper relationships with current and future customers. Through social, brands are becoming more human and Google+ can play a significant role in helping you and your brand make more meaningful connections.
  3. Continue the Conversation with Google+ Hangouts
    Used by Barack Obama, the NFL, and the Huffington post, Hangouts are a great way for brands to connect with their customers in an increasingly personal way. In fact, our team regularly uses them to conduct remote meetings. Additionally, their feature set facilitates continued engagement by allowing you to record and rebroadcast hangouts, embed them into your own site, and allow users to subscribe for future Hangouts. Which means the tool could really help your business advance.

We are definitely looking forward to learning from the experts at Google at these seminars this week. When a leader offers to show you how to maximize what they do, you take note. Join them.

“Like” On a New Level- Bing & SMWNYC

Rising to second place, Bing is climbing up the search ladder. You’ve seen it. It’s Microsoft’s decision search engine with the rather colorful page design. It’s based all on the attempt to understand the context behind your search.

But here’s what you may not know: Bing was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, and has only gotten better with age. Bing added related searches in the form of an “Explore pane” and became the power behind Yahoo!’s search. But Bing has only added more improvements. Just last year, Bing began deep changes to it’s back-end search infrastructure, increasing relevant search results in a quicker time frame and with a more efficient index features.

And today from 4-6pm at the Microsoft Offices, you’ll learn how social search is changing search in general. More than “Likes” Can Say takes a deeper look at what it means to inject social results into your search. Stefan Weitz, Senior Director of Search at Microsoft, will look at the future of social signals as it relates to all online activity, not just search.

If that’s not incentive enough to register now, then the opportunity to see Microsoft’s offices and their special Valentine’s Day cocktail hour with the Bing team should. Go, get social and tell us how it was!

Let Me Google That For You

I’m sure some of you know the service, Let Me Google That For You (LMGTFY). It’s one of those parasitically brilliant – or iteratively brilliant, depending on how you define it – sites that is used when you want to come up with a sly remark to your friend’s question, “Does anyone know any good bars near Penn Station?”

Simply type in “Bars near Penn Station” into the search bar on LMGTFY and you are then given a url which you can send to your friend. What your friend experiences, is this.

It’s hysterical but it also loops back into something that broke into the news today. Google announced that its searches are now going to be filled with results from Google+, which therefore means that your search will be influenced by what your friends are doing or what they think.

The Truth About Google Search

Google will cease to be the objective search tool that we all think it is and be more reliant on what your community is experiencing. Well actually, I lie. Google hasn’t been the objective online answering tool for over 2 years now. Google’s search algorithm tailors your search results based on your user behavior. This is how it works in real life: Below is a screen shot of my Google search window after I typed in “travel film festival.” Have a click and take a look. Does yours match? I’m guessing not.

What Does This All Mean?

It means that Google is banking on the fact that you care more about types of things you’ve searched for previously, and now, things that your friends/colleagues think is important. You might be up in arms at this fact but Google didn’t get to where they’ve gotten by being foolish.

We care what our friends are doing and the number one thing we want in life is the respect of our peers. This works when we’re looking for a bar near Penn Station or if we’re looking for a photo booth vendor. After all, if we didn’t care what our friends thought, a site like Let Me Google That For You wouldn’t exist. Why would we ask our friends when we could instead use the most powerful search engine ever made? Because we like being having things in common to those around us.

In fact, Google is banking on that.


Bassam Tarazi has been to 42 countries, holds a Mechanical Engineering Degree and a Green MBA. He is also a LEED AP and a certified Carbon Reduction Tarazi is co-founder of the tremendously successful Nomading Film Festival aimed at travelers, and recently launched his own motivational framework, called Colipera. Colipera leverages on the idea that peers publicly stating their goals to each other is more likely to inspire action among the whole group than tackling a goal individually would. Currently he lives in Brooklyn, NY.