Advisory Board Member and cofounder and CEO of Sawhorse Media, Greg Galant, talks Seinfeld, SMW parties and the necessary nature of GIFs:
1. What is your or your organization’s greatest success with social media to date?
Our organization is our organization’s greatest success with social media — Muck Rack and the Shorty Awards were built completely on social platforms and have reached millions of people with no marketing budget.
2. What do you think is the most exciting thing happening in the emerging technology and/or new media space right now?
The resurgence of animated GIFs is bringing more vibrancy the social web, which has been a welcome reaction as many web services are starting to take themselves too seriously.
3. What speaker or event are you most looking forward to at SMW NYC?
Always the opening and closing parties. I learn the most from speakers over drinks.
4. What do you think is SMW’s greatest value add to the tech/media space?
Social Media Week connects many industries in New York City that usually would not talk to or learn from one another. It’s one of the few times every year that I travel north of 14th Street.
5. What is the most creative way you’ve seen social media used?
Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “None of the most useful tools ever invented for media professionals.” The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.