Social Sex With Cindy Gallop @SMW14 #NYCRewind

Does your partner really know you? Do you tell each other what really turns you on, or what bedroom maneuvers you’ve always wanted to try? Chances are, you haven’t, and you’re not alone. As a nation, we shy away from real pillow-talk with our closest companion, preventing us from going further in the bedroom. Even with constant exposure to sexual content in pop culture and 24/7 access to porn, sex remains one of the most taboo topics of conversation amongst couples. Durex®, a global sexual wellbeing brand, believes everyone should have a healthy and emotionally fulfilling sex life and knows regular communication is key to having great sex. This year, the brand wants to rid the taboos around ‘sex talk’ by encouraging couples to initiate the conversation in the bedroom.

In line with this mission, Durex has created a hub of online tips and videos to help couples talk about sex and their relationships in a healthy way; from sharing what you want in bed to an online fantasy finder for couples to ‘sexplore’ with one another. Durex has also explored the role technology plays in communicating with our loved ones. Given social media has revolutionized how we access everything in our lives, it comes as no surprise that it has impacted and intruded upon our relationships. A recent survey by Durex found that while technology has us using our hands more than ever, all that smartphone tapping has overtaken real touch between couples . When asked what methods they most frequently use to talk to their partner, 77 percent answered using their smartphone, with only 19 percent regularly communicating through touch. Based on these findings, Durex challenged couples to turn off their phones and focus on turning on their partner over the Valentine’s Day Weekend by discovering the Language of Touch.

Building on this, Durex partnered with Cindy Gallop, founder and CEO of MakeLoveNotPorn.com, to trigger this much-needed conversation at last year’s New York Social Media Week, on February 20, 2014. The afternoon sessions explored topics including the future of the sex world and what it means for innovators and marketers. The session looked at the ways that media and entertainment are propagating unrealistic portrayals of sex and how this negatively impacts society, and could be a barrier to real-sex conversations between couples. Representatives from these industries, including Aurore Trepo, Marketing Director for Durex, discussed how everyone has a part to play in inspiring healthier representation of real sex in the media.

Are you ready for more? With the all-inclusive Insider Pass to the standard Campus Passes to just scoping out the HQ, we want to give you the opportunity to see it all. Starting Wednesday, November 5th, SMW NYC Passes will be available at a Super Early Bird discount, saving you 50% off the standard price. This flash sale won’t last long — just 48 hours — don’t miss it!

Durex at Social Media Week: Connecting Couples With ‘Real Sex’ Conversations

Does your partner really know you? Do you tell each other what really turns you on, or what bedroom maneuvers you’ve always wanted to try? Chances are, you haven’t, and you’re not alone. As a nation, we shy away from real pillow-talk with our closest companion, preventing us from going further in the bedroom. Even with constant exposure to sexual content in pop culture and 24/7 access to porn, sex remains one of the most taboo topics of conversation amongst couples. Durex®, a global sexual wellbeing brand, believes everyone should have a healthy and emotionally fulfilling sex life and knows regular communication is key to having great sex. This year, the brand wants to rid the taboos around ‘sex talk’ by encouraging couples to initiate the conversation in the bedroom.

In line with this mission, Durex has created a hub of online tips and videos to help couples talk about sex and their relationships in a healthy way; from sharing what you want in bed to an online fantasy finder for couples to ‘sexplore’ with one another. Durex has also explored the role technology plays in communicating with our loved ones. Given social media has revolutionized how we access everything in our lives, it comes as no surprise that it has impacted and intruded upon our relationships. A recent survey by Durex found that while technology has us using our hands more than ever, all that smartphone tapping has overtaken real touch between couples . When asked what methods they most frequently use to talk to their partner, 77 percent answered using their smartphone, with only 19 percent regularly communicating through touch. Based on these findings, Durex challenged couples to turn off their phones and focus on turning on their partner over the Valentine’s Day Weekend by discovering the Language of Touch.

Building on this, Durex is partnering with Cindy Gallop, founder and CEO of MakeLoveNotPorn.com, to trigger this much-needed conversation at New York Social Media Week, on February 20, 2014. The afternoon session will explore topics including the future of the sex world and what it means for innovators and marketers. The session will also look at the ways that media and entertainment are propagating unrealistic portrayals of sex and how this negatively impacts society, and could be a barrier to real-sex conversations between couples. Representatives from these industries, including Aurore Trepo, Marketing Director for Durex, will discuss how everyone has a part to play in inspiring healthier representation of real sex in the media.

There is a lot to learn from the event itself, but also from our sponsor. Durex has repeatedly created sharable content with viral tendencies to trigger and inspire that all important conversation. To be part of the conversation with Durex and Cindy Gallop at SMW, register here and follow us @Durex_USA and www.facebook.com/durexUSA.

SMWNYC Guide to Valentine’s Day

Tuesday. The big day. Some call it a day of love; some can’t wait for it to be over. But it’s a day we talk about love, likes, trust, sex, and feeling connected- mostly by women but always by passionate people. And we’re happy you’re spending Valentine’s Day with us. To make it a sweeter date for you, we’re compiling some of our picks for the day that involve all those aspects and are still open for you to register.

9am at Fenton: NGOs, Causes and the Original Interest Graphs – Interactive Panel Discussion
10am at Hearst: Digital Voyeurism: How Sharing Real Homes in Real Time is Changing the Way We Decorate
10am at Saatchi & Saatchi Wellness: Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum
12pm at Reuters: Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services (GEMS)
1pm at Big Fuel: Social Love: The Future of Social Media and Relationships
2pm at Thomson Reuters: The Internet and Power: Sopa, Twitter Censorship and Who We Can Trust To Protect Us
4pm at Microsoft: More than “Likes” Can Say
4:30pm at Thomson Reuters: Supercharging Your Love for Facebook Marketing
5:30pm at NYIT: She Shall Lead: Helping Women Take a Leadership Role in Social Media
5:30pm at Saatchi & Saatchi Wellness: Women, Money & Social Power: What Made The Komen Debacle A Win For Women
6pm at SVA West Side Gallery: Chocolate Tasting Networking Party for NYC’s Social Good Community
6pm at JWT: Deep Focus Presents: An Evening of “Connectedness”

Let us be your valentine, and enjoy the myriad events on relationships- the professional and personal-, marketing and social good.