HuffPost Live and Ron Young Discuss Shocase’s Plan To Connect 100 Million Marketers Globally

Ron Young is the founder of Shocase, a new social network that aims to connect the 100 million marketing professionals around the globe. He sat down with HuffPost Live during Social Media Week NYC to discuss the industry, Shocase, and where this is all going.

Traditional, broadcast marketing involves a brand blasting a message to millions of people, hoping something sticks. As digital and social media evolved, brands recognized there are more effective and affordable ways to market products and services, however, we continue to evolve, and continue to learn from one another.

Shocase is the social network that is fostering this learning, sharing of ideas, and highlights of the marketing industry’s best work. Instead of fragmenting the communities for marketers across associations, online groups, and social networks, Shocase is the digital playground to connect with the 100 million marketers in the globe, and improve each others’ businesses, ideas, and knowledge. Similar to niche magazines receiving higher, more relevant levels of engagement, so too does a niche social network for a specific vertical, from sailing and swimming, to IT and engineering.

Social media users also have an advantage. Creating a profile is controllable, and with this control, comes the ability to interact with each other. Fostering a community of customers deepens levels of engagement, loyalty, and trust. We are shifting towards “convenience marketing” by utilizing tools more efficiently. We’ve used tools throughout history, and continue to use them. Blasting a message through television has transformed into a retail store predicting your next purchase as you walk by.

Verticalization And The Future Of Social Media

“To reach success, ideas should start small then expand.” The online community has greatly changed since the World Wide Web’s early years. Starting as a small program used mostly for research, the online community has greatly expanded with media sites such as Facebook, Youtube, and LinkedIn.

Do you ever feel overwhelmed with all these sites and wish there was one site that’s a combination of all these sites? Well¬†Shocase is here!

Ron Young, CEO and Founder, and Matt Warburton, co-founder and Vice President of Product, explained the benefits of Shocase and how they’ve combined attributes of four leading sites (Facebook, LinkedIn, YouTube, and Pinterest) into one site!

Studies show the major uses of social media sites:

  • Videos: Children and adults, nowadays, tend to watch videos on “how-tos”
  • Building professional networks and brands has become a major goal for many
  • Finding Talent: Companies want to find potential employees and clients to have meet their specific requirements
  • Stay informed, inspired, and in touch
  • Target your work to new clients: Easily send out and personalize projects and works to different clients

With¬†Shocase, one is able to use the site for multiple purposes and will make things easier and more organized for you. Did I mention it’s FREE? Shocase is definitely something you should take a look at!

Currently a student at Queens College, I hope to work in the Entertainment & Media world. As for now, you’ll find me on all forms of Social Media. Tweet me: @graciaskristine