In just a few short years, Blue Apron has grown from innovative upstart to the undisputed market leader in curated home food delivery. This rise is a natural consequence of their great product and superior customer experience, but it wouldn’t have been possible without being able to convince millions of people to try their service in the first place.
Judging by Blue Apron’s success, it’s no surprise that they have one of the best acquisition teams in the business — and lots of stories to share.
Join us at #SMWNYC and hear from Greg Fitzgerald (Director of Acquisition Marketing, Blue Apron) and Joshua Neckes (Co-Founder, Simon Data) for an in-depth look into how Blue Apron employs a data-first, cross-channel approach to getting the most out of social media for customer acquisition.
The event, “Building a Billion Dollar Business: How Blue Apron Used Data and Social Media to Acquire and Retain Customers,” will help attendees get direct insight into a top-performing acquisition marketing team while learning about the role of paid social, sponsored content, influencer marketing, and other critical channels for high-growth businesses.
Other key takeways from this session include the challenges and benefits of coordinating social media with other essential marketing channels, and examples of how leveraging customer data helps business focus not on just acquiring customers, but on acquiring the best customers.
This session takes place on Tuesday, February 28 at Social Media Week New York. HQ passes are sole out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.