Amidst the excitement and hubbub of Social Media Week New York, one group of leaders gathered together to relax, network, eat, and celebrate the 7th year of SMW NYC. Herradura Tequila, a Mexican spirit founded in 1870, brought together a group of top senior marketing executives for a stellar night of taco eating and tequila tasting in the heart of SoHo.
Leaders from Ford, Spotify, MSL Group, Energizer, and Virgin Mega, among others, dined at taco spot La Esquina along with four special cocktail creations with Herradura Tequila. If you’re a tequila enthusiast, the 140-year old tequila is made from 100% blue agave grown in the valleys of Amatitan Jalisco.
The four custom drinks of the night were: Barrio Latino (Herradura Blanco, Cucumber, Lime Juice, Ancho Chili Infused Syrup), The Sexican (Herradura Blanco, Calamansi, St. Germain, Honey Syrup Second Course), Piña Tropicante (Herradura Reposado, Fresh Pineapple Juice, Habañero Syrup, Lime Juice, Tiki Bitters), and La Nueva York (Herradura Añejo, Sweet Vermouth, Angostura bitters, Mole Bitters).
For more information, recipes, and updates on Herradura Tequila, check out their website!
I’m obsessed with Snapchat. I check it at least 10 times a day (no exaggeration) to see what my friends, and even certain brands, are up to. But should your brand be on a platform like Snapchat?
ICED Media’s Greg Littley was ready to tackle this important question head-on in yesterday’s event, “Ephemeral Messaging Masterclass: Maximizing Your Snapchat For Storytelling” He explained that Snapchat is the next platform brands should seriously consider, especially if their goal is to create brand awareness. However, that brand needs to be prepared to bring unique and consistent content to the table.
If your brand’s target audience is between the ages of 15 and 25, Snapchat cannot be ignored. Snapchat has 120 million users sending over 700 million snaps a day, which is more than the combined content pushed out on Instagram and Facebook. There are numerous brands on Snapchat creating engaging and exciting content, from Fortune 500 companies like Amazon, Taco Bell, and GE to universities like Princeton, University of Michigan, and NYU Stern.
Throughout the masterclass, Greg delivered some key points to help determine if Snapchat is right for your brand:
- Snapchat is a very powerful tool: it is currently the most personal and direct way to connect with your consumer, simply because your phone never leaves your hand.
- If you don’t have the means to produce content every day, then make sure your brand can bring a unique storytelling element to the platform when you do post.
- Make sure you can offer an exclusive experience outside of your other social channels.
- Is there a secondary story that your brand hasn’t been able to communicate on other platforms? Then Snapchat might be your answer.
Snapchat is not for every brand, but if you have interesting content and want to tap into this intimate community of Millennials, then you should really consider creating an account. So, will your brand be the next to join Snapchat? I hope so!
Erica Santiago is an Assistant Director of Communications at NYU Stern by day and a part-time MBA student by night. You can follow her on Twitter @ericasantiagony