Tag: smwnyc

Bob Cohn, President of The Atlantic, will detail the brand’s transformation at #SMWNYC

Posted on by SMW Staff

Bob Cohn is the president of The Atlantic. He oversees the magazine’s business and editorial teams on its principal platforms: print, digital, video, live events, and consulting. He was named to the job in 2014 after serving five years as editor of Atlantic Digital, where he built and managed teams at TheAtlantic.com, The Wire, and CityLab, growing TheAtlantic.com’s audience ten-fold.

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com.

On Tuesday morning at Social Media Week New York, The Atlantic’s president, Bob Cohn, will detail the transformation of the organization over the last decade, and the challenges and opportunities ahead. View the event here, and make sure you register for #SMWNYC to attend this session and many others throughout the week.

Before coming to The Atlantic, Bob Cohn worked for eight years as the executive editor of Wired, where he helped the magazine find a mainstream following and earn a national reputation. During the dot-com boom, he was the executive editor of The Industry Standard, a newsweekly covering the Internet economy. He began his journalism career at Newsweek, where for 10 years he was a correspondent in the Washington bureau, covering the Supreme Court and the Justice Department and, later, the Clinton White House.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

9 Events for Publishers, Journalists, and News Outlets at #SMWNYC

Posted on by SMW Staff

The state of publishers and news coverage is constantly changing, and at Social Media Week New York, you will hear from the industry’s trailblazers on how to break through the noise. Below are eight events that will dive into these questions, and get you up to speed on the latest trends.

Get your pass here before we sell out.

1. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

2. Transforming a 160-year-old Magazine into a Multi-Platform Brand (The Atlantic)

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com. This talk features The Atlantic’s president Bob Cohn, who will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.

3. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

4. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines)

How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how three of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

5. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

6. Experiential Brand Storytelling (The New York Times)

In 2016 the New York Times acquired design agency Fake Love as part of an ongoing effort to offer more creative and marketing services to agencies and clients. In this session, NYT’s SVP of Advertising and Innovation Layne Braunstein and Fake Love’s Chief Creative Officer, Sebastian Tomich will share their vision for how they approach experiential brand storytelling.

7. Smart Publishing Automation: At the Intersection of Content & Technology (Reuters)

Nowadays, social channels are driven by algorithms that are reshaping the way content surfaces, and how people interact with it. The only way for publishers to really leverage the scale of content produced – and better serve a differentiated audience in real time – is to adopt a structured data-driven approach to news circulation on those distribution platforms. This session will explain how Reuters automates the publishing of 9,000+ stories a month across multiple geographies and languages using natural language recognition and predictive analytics.

8. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

9. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

Finding success as a publisher in 2017 means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices — which can make optimizing even a single story or video a daunting project. Helen Havlak (Engagement Editor, The Verge) will help attendees determine which platforms to invest in, explain how to grow audiences on those platforms, and break down the ways to re-edit and package a story or video to serve those audiences.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

12 Must-See Industry Leaders Speaking at #SMWNYC

Posted on by SMW Staff

Social Media Week New York brings some of the world’s most innovative, educational, and inspiring executives to the official stage. From major social media platforms and global agencies, to the technology startups and publishing powerhouses we read about everyday.

Here’s a sample of notable industry leaders speaking at #SMWNYC this year:

By the way, only 275 passes left. Make sure to get yours here!

  1. Brit Morin (Founder & CEO, Brit + Co)
  2. Sebastian Tomich (SVP, Advertising & Innovation, The New York Times)
  3. Neha Gandhi (SVP of Content Strategy & Innovation, Refinery29)
  4. Ross Clark (VP & GM, Sweet – Snapchat Discover Channel)
  5. Michelle Klein (Marketing Director, North America, Facebook)
  6. Bob Cohn (President, The Atlantic)
  7. Sarah Frank (Editor, NowThis News)
  8. Adam Leibsohn (Chief Operating Officer, Giphy)
  9. Megan Summers (Global Head of Production, Facebook)
  10. Sam Dolnick (Associate Editor, The New York Times)
  11. Nazanin Rafsanjani (Creative Director, Gimlet Creative)
  12. Yannis Kotziagkiaouridis (Global Chief Analytics Officer, Wunderman)

You can view more official speakers here, and the initial schedule of #SMWNYC events here. If you are planning to attend, we only have 275 HQ passes remaining and will sell out soon. Take advantage of the 10%-off sale to lock in your spot before it’s too late!

Announcing the Initial Lineup of #SMWNYC Events and Speakers

Posted on by SMW Staff

This February, Social Media Week returns to New York for its 9th year.

If you’ve been waiting to see who we’ve confirmed to speak, then your wait is over. Check out the initial lineup of events, speakers and presenting brands.

Tickets are selling fast and with less than 500 HQ passes remaining we’re on schedule to sell out the event in the next few weeks. Secure yours at 20% off today!

This year’s program will be our most inspiring and thought provoking to-date. Through our 2017 global theme, “Language and the Machine”, we will explore a future, where new elements of language and forms of communication will continue to evolve. We’ll dive into these trends via four themed days of events, which will look at the Business, Art, Science and Future of social media.

Each day we’ll address a range of topics including Emerging Platforms, New Business Models, Content Creation, Storytelling and Distribution, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

Featured #SMWNYC sessions already confirmed include:

  • Distributed Media All-Stars: Experts Share Their Viral Content Secrets, with Business Insider
  • Don’t call Snapchat a Social Media Platform with Hearst’s Snapchat publication Sweet
  • From legacy brand to multi-platform powerhouse, with Bob Cohen, President of The Atlantic
  • Experiential Brand Storytelling with The New York Times and Fake Love
  • Spatial Storytelling, with Megan Summers, Global Head of Production, Facebook
  • How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality with VaynerMedia
  • The Future of Data-Driven Customer Communications with Bitly’s CTO
  • Serving the Public: PBS and the Future of Language with Iris Worldwide
  • Podcasts and Brands: A Match Made in Brand Marketing Heaven with Gimlet Media
  • A/B Testing is Dead. Long Live Rapid Mass Experimentation with Wunderman
  • Decoding ?: Building Machines That Know How Humans Feel
  • Social Etiquette For Chatting With Robots with Momentum Worldwide Chief Technology Officer

Social Media Week will take place February 28 to March 3 at The TimesCenter in midtown Manhattan. You can secure your pass with a 20% discount by signing up before prices increase on January 12.

Make sure you look out for more #SMWNYC announcements over the next several weeks. We’ll introduce new sessions, speakers, and brand partners taking the official #SMWNYC stages.

8 Reasons to Attend Social Media Week in New York

Posted on by SMW Staff

#SMWNYC is entering it’s 9th year, and this year feels as fresh and original as it’s ever been. We just announced the initial lineup of speakers and events, but if that’s not enough, here are eight reasons why you won’t want to miss Social Media Week this February 28 to March 3 in New York.

If you haven’t registered yet, be sure to take advantage of our 20%-off sale which expires on January 12. An impressive list of brands is already registered to attend featuring executives from Subway, KAYAK, Univision, Ralph Lauren, CNN, Justworks, OMD, Nickelodeon, Teen Vogue, NBCU, AMC Networks, MailChimp, TED, HSBC, The New York Times, Viacom, L’Oreal USA, and JPMorgan Chase.

Here are eight reasons to attend Social Media Week in New York this year:

1. Access new ideas and inspiration

Choose from 100+ talks, sessions and interviews across two stages at The TimesCenter. This year, you can learn from executives of Facebook, Instagram, Pinterest, Viacom, Gimlet Media, National Geographic, The Economist, The New York Times, Samsung, Johnny Walker and Accenture.

2. Explore emerging trends

Throughout the week, we’ll explore important topics including Platforms, Business Models, Content Creation and Storytelling, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

3. Take your career and business to the next level

Whether you need to become a better data marketer, understand Facebook’s News Feed algorithms, or learn the ins and outs of SEO, you’ll be immersed into an educational format with some of the industry’s best marketing and media practitioners breaking down concepts and strategies into actionable lessons you can implement into your business the very next day.

4. Make #SMWNYC your office + classroom for the week

In addition to the incredible program, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, ample space to relax, and more perks to enjoy throughout the week at The TimesCenter.

5. Network with leading professionals

Social media professionals are not only active online, but offline as well. We’re an open community of thinkers and doers willing to have a conversation or spur-of-the-moment brainstorm session. Even if you spend most of the day on your phone, at Social Media Week, you’ll be surrounded by like-minded industry peers and potential partners and clients. Plus the “Ask Me Anything” Lounge allows attendees to talk directly with 200+ #SMWNYC speakers as soon as their session ends.

6. Centralized location in the heart of New York

The TimesCenter in midtown Manhattan is accessible from many major subways, trains, and buses. It features a beautiful theater that holds up to 500 people, which means no long lines or sessions at capacity. There will also be a second stage with more intimate events catered to a variety of topics and industry trends. #SMWNYC returns to The TimesCenter, and attendees will get to enjoy free lunch, coffee, Kind Bars and fresh pressed juices each day.

7. Get a fresh perspective outside of office walls

If you’re searching for fresh ideas or just need to press the reset button on your brain, spending a week learning with others outside of your company’s office walls could be the solution to your creative road-block. You’ll meet new people from different backgrounds who share a passion for marketing, social media, technology, and innovation. Just one conversation or speaker insight could unlock your next greatest idea.

8. Have fun!

In addition to the exclusive Opening Reception that kicks off the week, SMW offers a relaxed, collaborative and friendly atmosphere that brings people together for a week of conversations and networking to celebrate our industry. The greater New York media and tech industry also participates with special events at some of the most unique locations in Manhattan.

There are less than 500 available passes, so make sure to lock in your spot by signing up at your earliest convenience. The 20%-off sale ends the night of January 12.

Brit Morin, Founder and CEO of Brit + Co to Explain the Power of Visual Communications at #SMWNYC

Posted on by SMW Staff

Brit Morin is the founder & CEO of Brit + Co, a digital media and commerce company that provides tools to teach, inspire and enable creativity among women and girls. Brit + Co connects a community of over 90M women (75% millennials) together every month to provide skills and inspiration for a more creative lifestyle.

Prior to founding Brit + Co in late 2011, Brit worked for Google, where she spent four years helping to launch and grow products like Google Maps, Search and YouTube. Before Google, she worked on iTunes at Apple and at various Silicon Valley startups.

At Social Media Week, Brit will take the stage to discuss “Video + Media: The Power of Visual Communication in the Digital Age.” From this session, attendees will learn why video is the center of media right now, why visual images are so powerful, and the benefits and challenges of making visual communication a core focus of your business.

From custom mini-series and Facebook Live, to GIF stories and ephemeral video journalism, visual content is catching the attention of consumers and brands alike, and Brit Morin will explore this constantly evolving and growing trend at #SMWNYC.

To attend this event, along with 100+ other keynotes, interviews, panels, and conversations at Social Media Week New York, sign up today before passes sell out.

It’s time: Pitch us your best sessions for SMW New York

Posted on by SMW Staff

Calling all brands, agencies, startups, authors and marketing thought leaders – We’re opening up our call for submissions for SMW New York in 2017. Get your session pitches in EARLY for consideration!

Here are some #protips for submitting:

  • Make sure your session is actionable: Let us know what exactly the audience will learn, as well as how they can apply these learnings to do their jobs better.

  • Focus your topic: Pick a specific area of focus and make it abundantly clear which audiences in particular will benefit from the panel or talk.

  • Draw outside the lines: Marketing doesn’t exist in a vacuum and neither does Social Media Week. Consider compelling panelists from other industries who can add color to industry-specific conversations.

As you develop your submission ideas, keep in mind our global theme for 2017, “Language and the Machine,” which will look at how algorithms are changing the way we connect, communicate both online and in the physical world.

Why become an event partner?

  • Engage your organization in the conversation that is relevant to your cause or industry
  • Gain recognition as a thought-leader or influencer in your field
  • Position your organization on a global stage to gain exposure and credibility for your work
  • Develop valuable relationships with new prospects, partners, and clients

Once you submit, don’t forget to grab your passes to attend. HQ and Connect Passes are currently 30% off through Dec 2. Claim yours today!

The Ultimate Hitchhiker’s Guide to NYC Tech

Posted on by SMW Staff

NextView Ventures, a seed-stage VC firm with offices in Boston and New York, just launched the “Hitchhiker’s Guide to New York City Tech” intended to equip anyone interested in the New York City startup ecosystem with an information arsenal to help plot his or her own journey.

This guide makes New York’s technology ecosystem transparent and accessible – to newcomers and transplants as much as to local tech experts. The guide is broken down into sections, including: Arrive, Learn, Meet, Explore, Work, and Raise.

Within the “Explore” section, Social Media Week NYC is one of the featured events and conferences in the guide! We’re proud to be a part of such an impressive list of NYC industry groups, companies, individuals, and organizations. Thanks to the Nextview team for the shout-out.

ultimate nyc tech guide

Join Us In 2017 for Social Media Week New York

Posted on by SMW Staff

We’re excited to announce the opening of registration for Social Media Week New York, which returns February 27, 2017 for a week of conversations around the intersection of social technology and creativity through keynotes, panels, presentations, demos, workshops, talks, and interactive events.

Until June 3rd at midnight, passes are on sale at 60%-off! If you register before the June 3rd deadline, you’ll also receive a free, 12-month subscription to SMW Insider, our new video platform where you can watch SMW live or on-demand from Los Angeles, London, and Chicago.

We have exciting things in the works for SMW New York, and we have a number of big announcements lined up for the coming weeks and months. We hope you’ll join us later this year, and if you haven’t experienced Social Media Week before, here’s a small preview of what to expect.

That’s a Wrap on #SMWNYC, Thank You To Everyone for Participating!

Posted on by SMW Staff

That’s a wrap on February’s edition of Social Media Week in New York!

Thank you to our attendees for joining the conversation throughout the week at The TimesCenter and SVA Theatre. Every February, we’re thrilled to bring together some of the leading minds and organizations in New York, and your feedback has been incredible already.

Please take just a few seconds to complete our 5-question survey! If you complete the survey, you’ll be automatically eligible to win a free pass for Social Media Week New York in 2017!

Also, thank you to our sponsors that help us produce Social Media Week in New York every year, and a special thank you to Brandwatch, our City Supporting Sponsor, for their participation in #SMWNYC this February.

You can learn more about how Social Media Week is working with Brandwatch throughout 2016, and also read “What’s Coming Next In Visual-based Social?” to see what Brandwatch’s Chief Marketing Officer, Will McInnes, expects for the future of visual communications and social media.

Speakers at Conference
Panelists at Conference

 

Thank you to our Official Event Partners that helped put together one of the best programs we’ve ever had at Social Media Week, our New York Advisory Board, volunteers, Independent Event Organizers around the city, and the 250+ speakers that led sessions throughout the week!

You can head over to SMW News, where we recapped each of the official sessions that took place during #SMWNYC. Our talented team of writers covered the sessions in case you missed a quote, want to re-live the event, or share a specific talk with a colleague.

Individuals that couldn’t attend in-person can purchase a Digital Pass to SMW Live, our on-demand video library with full videos from the 60+ official events in New York.

Lastly, check out photos from the entire week on our Facebook page!

Join Us In 2016 for Social Media Week

20+ cities around the globe. Join us for Social Media Week in 2016.

Posted by Social Media Week on Friday, February 12, 2016

Rome Fortune To Perform at the Official #SMWNYC Closing Party

Posted on by SMW Staff

On Friday night, February 26th, the Official VIP Closing Party will take place at the iconic Diamond Horseshoe venue at The Paramount Hotel. If you’re an Insider Passholder, join us to wrap up the 2016 edition of Social Media Week along with LDV Hospitality.

We’re bringing together New York’s digital elite with a complete open bar featuring Heineken’s portfolio of beers, specialty cocktails from Jose Cuervo, wine and bubbly. There will be plenty of dancing, food, we’re excited to announce that Rome Fortune will perform!

In the most cosmic sense of the word, Rome Fortune is Atlanta’s newest star. Green-bearded and crop-topped, 6’5” in cowboy boots, he takes the stage like an eclipse and flips straighforward bars into lunar poetry. But even with such otherworldly swagger, Rome’s music connects with fans because of how powerfully (and sometimes painfully) human it really is.

His new album, Jerome Raheem Fortune (out Friday 2/26 on Fool’s Gold) is the true story of this man who fell to earth. Rome’s Beautiful Pimp mixtapes (“rap as motivational speaking, generous and all-inclusive” – Pitchfork) and collaborations with everyone from turn-up trailblazers OG Maco and ILoveMakonnen to Four Tet and Toro Y Moi were merely the prelude to JRF’s nakedly honest storytelling.

Over loose, dreamlike tracks from longtime collaborator Cubby, Rome gets extra real about his struggles: his parents, his children, and their mothers… his dreams, his demons, and the drugs that may be fueling both. Even Kaytranada produced single “Dance” is an outlier, an uptempo song about escape rather than elation. Yet nothing on Jerome Raheem Fortune is a drag; over the course of 11 potent tracks, Rome Fortune presents hip hop catharsis at its most compelling. Head towards the outer limits of rap with a guide who is intimately familiar.

Music, TV, and Comedy: 10 Sessions to Attend For Entertainment Industry Professionals

Posted on by Kristopher Collado

Entertainment is one of the most impacted industries with the evolution of technology. What once required single-channeled marketing tactics, is now a next-gen content and production solar-system filled with new business models, innovations, and upgraded standards in our multi-platform world.

At SMW New York, we’ve curated 9 forward-thinking sessions that entertainment professionals should plan to attend. Join us as we learn from media greats such as Alex Blumberg (CEO, Gimlet Media), Evan Shapiro (EVP, Digital Enterprises, NBCUniversal), and Andrew Jarecki (Director of The Jinx, Founder of KnowMe).

Purchase your pass for SMW New York to be among the 2,000+ industry leaders who will come together to learn and connect throughout the week!

1. Podcast pioneer, Alex Blumberg, will discuss his journey of building an audio-first media company

Hosted by Crowdcentric • Tuesday 2/23 at 11:30AM • TimesCenter
Alex Blumberg is known for his work on This American Life and Planet Money, and recently launched Gimlet Media as a result of his latest podcast, StartUp. This year at SMW New York, Alex Blumberg will discuss Gimlet Media and his journey of building a media company with foundations in audio storytelling and journalism.

2. NBC’s strategic approach to Seeso, their new streaming comedy channel

Hosted by NBCUniversal • Tuesday 2/23 at 1:30PM • TimesCenter
The world is at an inflection point, similar to where broadcast TV was in 70s and 80s with a massive boom in content production and this time on various platforms. Join Evan Shapiro (EVP, Digital Enterprises, NBCUniversal) as he reveals their strategic approach to the current media landscape with Seeso, the new streaming comedy channel, with other key creators of the channel.

3. Virtual reality’s future in storytelling, gaming, and journalism

Hosted by The New York Times • Wednesday 2/23 at 9:30AM • TimesCenter
Learn how companies such as The New York Times, GE, and Google are investing time and resources in virtual reality to enhance storytelling, journalism, and the user experience. Meredith Kopit Levien (Chief Revenue Officer, The New York Times), Jake Silverstein (Editor, The New York Times), Katrina Craigwell (Director of Global Content and Programming, GE) and Aaron Luber (CardBoard Partnerships, Google).

4. Comedy Central’s CMO will break down the the social strategy of their top programming

Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Some may think Comedy Central’s ratings and conversations on social come easy due to their hilarious talent, but nothing is further from the truth. In this entertaining session, Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all of his team’s on-the-ground tactics into a fully thought–out strategy.

5. How micro-content and social media can lay the groundwork to launch a new TV show

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? Join Kim Garcia (SVP, Entertainment, VaynerMedia) and Jason Loomis (Director, Paid Media, VaynerMedia) as they flesh out the social media strategy for their new reality series Chrisley Knows Best.

6. When, where, and how social media belongs in live events; in-person and online

Hosted by Momentum Worldwide and AEG • Wednesday 2/24 at 4:30PM • TimesCenter
According to a recent study, 70% of millennials feel that social media improves the live music experience. Attend this panel with executives from AEG, Momentum Worldwide, and StubHub directly focused on why music experiences are better with social, and when they don’t belong together.

7. How Grammy-nominated artist, Ryan Leslie, started a business just from thanking fans online

Hosted by Nue Agency • Thursday 2/25 at 1:30PM • TimesCenter
Ryan Leslie is a Grammy-nominated recording artist and multi-platinum music producer who turned his interest in personally thanking each fan into a million dollar seed funded technology called SuperPhone. Today he’s unlocked the true value in his 1.3 million follower footprint across Twitter, Facebook, Instagram, and YouTube by having a text-based dialogue with the 40,000 people who matter most. Joining Ryan will be Jesse Kirshbaum (CEO, Nue Agency).

8. 360° video content, and the next wave of videos in your News Feed

Hosted by BOLD Worlwide • Thursday 2/25 at 3:00 PM • SVA Theatre
If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° video. Brian Cristiano (CEO, BOLD Worldwide) will explain the value, excitement, and execution of 360° video, and shed some light on how you can utilize this technology for entertainment, engagement and sales.

9. How to best capture the moment when fans react online, with Andrew Jarecki of HBO’s The Jinx

Hosted by Social Media Week • Friday 2/26 at 1:30PM • TimesCenter
Andrew Jarecki (Director, HBO’s The Jinx) will discuss social media’s role in how fans experience the show before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show. Come to learn how the chorus of Tweets, blog posts, and Facebook updates played a role in that collective gasp.

10. Mixing digital moments with experiential events, from the RSVP invitation to post-event wrap-up

Hosted by Splash • Friday 2/26 at 3:00PM • SVA Theatre
Social media can make or break your event. Splash co-founder and Party Scientist, Ben Hindman, will teach you how to turn your next event into social media gold. He’ll cover everything from how to create “Instagrammable moments,” to designing an irresistible invitation.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 100+ events with 300+ speakers for an incredible week you won’t want to miss. Get your pass here!

What Marketers Need To Know About Social Intelligence, a Talk at #SMWNYC with Synthesio

Posted on by SMW Staff

Chimpery: n. 1. The act of mistaking motion for progress. 2. diffuse, undifferentiated activity without a clear goal 3. Flinging one’s shit and shrieking at the top of one’s lungs in lieu of actually solving a problem.

Matthew Zito (VP of Product, Synthesio) will explain to SMW New York attendees how Social Listening can help run a quality, strategic and effective digital campaign.

He will discuss how to discover and use true Social ROI metrics and data, provide actionable tips on how you can improve your campaigns and learn what is (and isn’t) working through Social Listening. In other words, Matthew will show you how you can stop flinging and start delivering!

Join Matthew and discover how Synthesio‘s Social Intelligence tools can enhance digital campaigns in Avoid Social Chimpery: Use ROI To Build Quality Campaigns and Stop Flinging Crap on Tuesday, February 23rd at 3:00pm at the SVA Theatre.

Meet Storyful, The Trending News and UGC Video Verifier, and Official Event Sponsor of #SMWNYC

Posted on by Tyler Becker

Everyone knows the stars of YouTube, Vine, Instagram and Snapchat. They have big audiences and big price tags, and working with them isn’t always a possibility.

To better understand this complex yet increasingly crucial video ecosystem, we’re thrilled to have Storyful join SMW New York as an Official Event Partner. They’ll break down these video platforms, and share how they’ve has established itself as the leader in verifying viral videos, trending news, ad user-generated content (UGC) online.

Their session, “The New Generation of Social Influencers” on Wednesday the 24th at 12:30pm at The TimesCenter will explore how you create a strategy for identifying and engaging with social influencers to help you achieve you tell you story and reach the right audience.

Storyful’s CEO, Rahul Chopra will dive into what makes a social influencer today, how they reach and engage audiences, and what marketers and advertisers need to do to be effective in 2016.

Social Media and Pop Culture Consciousness: Keynote with Andrew Jarecki of HBO’s “The Jinx”

Posted on by Tyler Becker

The shocking finale of HBO’s The Jinx unleashed a tidal wave of reactions, controversy, and spoiler-alert headlines. But, how much did the chorus of Tweets, blog posts and Facebook updates play a role in that collective gasp?

The Jinx Director, Andrew Jarecki, will discuss social media’s role in how fans experienced it before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show.

Register your pass for SMW New York, and come hear Andrew’s keynote, “Keynote: How Social Media Manifests our Pop Culture Consciousness, Featuring The Jinx Director Andrew Jarecki” on Friday, February 26th at 1:30pm at The TimesCenter

Image Credit: Esquire

From Virtual Reality to Millennial Ideologies: The 8 Keynotes to Attend at #SMWNYC

Posted on by Kristopher Collado

We’re bringing some of the most influential leaders together for our 2016 edition of Social Media Week NYC, which takes place this February 22-26.

From the Mark Thompson (CEO, The New York Times) to Claudia Malley (Chief Marketing and Brand Officer, National Geographic), these keynotes will bring their insights and expertise to the SMW New York stage on a range of topics, including virtual reality, Millennial ideology, emerging trends in digital storytelling, and social media’s impact on pop-culture and traditional media.

Purchase your pass for Social Media Week to be among the 2,000+ industry leaders coming to New York for a week of forward-thinking and educational events, and bookmark these keynotes to your schedule!

1. Learn how The New York Times shifted from print to digital

Hosted by The New York Times • Tuesday 2/23 at 10:30AM • TimesCenter
CEO of The New York Times, Mark Thompson, will discuss how the company pivoted and prepared itself to succeed in the digital age, and how others can learn from their shift. Interviewing Mark, will be Toby Daniels, Founder and Executive Director of Social Media Week.

2. Hear how comedy and digital entertainment will evolve in the next few years

Hosted by NBCUniversal • Tuesday 2/23 at 1:30PM • TimesCenter
The world is at an inflection point, similar to where broadcast TV was in 70s and 80s with a massive boom in content production and this time on various platforms. Join Evan Shapiro (EVP, Digital Enterprises, NBCUniversal) as he reveals their strategic approach to the current media landscape with Seeso, the new steaming comedy channel, with other key creators of the channel.

3. Explore the incredible virtual reality collaboration with Google, GE, and The New York Times

Hosted by The New York Times • Wednesday 2/24 at 9:30AM • TimesCenter
Learn how brands, publishers, and networks are using virtual reality to enhance their user experience, and tell amazing stories in an entirely new way. This session features Meredith Kopit Levien (Chief Revenue Officer, The New York Times), Katrina Craigwell (Director, Global Content & Programming, General Electric) and Aaron Luber (CardBoard Partnerships, Google).

4. Laugh and learn with Comedy Central’s Chief Marketing Officer

Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Some may think Comedy Central’s ratings and online conversations come easy due to their hilarious roster of talent, but nothing is further from the truth. In this entertaining session, Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all their social media and on-the-ground tactics into a fully thought–out strategy.

5. National Geographic’s lessons to staying relevant and powerful in our fragmented media ecosystem

Hosted by Social Media Week • Thursday 2/25 at 9:30AM • TimesCenter
National Geographic is known around the globe for it’s leadership in visually compelling factual and entertaining storytelling, and in this keynote session, Claudia Malley (Chief Marketing and Brand Officer, National Geographic) will share insights and learnings on how this 128 year-old brand has pioneered the new media and fragmented landscape while maintaining it’s leadership position among consumers.

6. The story of how Grammy-nominated artist Ryan Leslie started a tech business after personally thanking his fans

Hosted by Nue Agency • Thursday 2/25 at 9:30AM • TimesCenter
In this talk with music tech’s premiere agency CEO, Jesse Kirshbaum of NUE Agency, and Grammy-nominated artist Ryan Leslie, they’ll touch on the best practices and learnings driving $2M in gross revenue from a $2,500 inbound text message campaign, rewriting the blueprint for how social media can be leveraged in today’s marketplace.

7. Step inside the Millennial consumer mindset with Refinery29’s CEO

Hosted by Social Media Week • Friday 2/26 at 9:30AM • TimesCenter
Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. Join Philippe Von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, as he discusses the advantages and challenges that this new landscape presents with concrete examples from Refinery29’s work and learnings over the past few years.

8. Watch never-before seen footage of HBO’s The Jinx with Director, Andrew Jarecki

Hosted by Social Media Week • Friday 2/26 at 1:30PM • TimesCenter
Andrew Jarecki (Director, HBO’s The Jinx) will discuss social media’s role in how fans experience the show before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show. Learn how much the chorus of Tweets, blog posts, and Facebook updates played a role in that collective gasp.

We hope to see you in New York for Social Media Week! Join over 2,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage).

Attend the 100+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

Storytelling in a Fragmented Media Environment: Keynote with National Geographic’s Chief Marketing Officer

Posted on by Tyler Becker

National Geographic is known around the globe for it’s leadership in visually compelling factual and entertaining storytelling, and in this keynote session at SMW New York, Claudia Malley (Chief Marketing and Brand Officer, National Geographic) will share insights and learnings on how this 128 year-old brand has pioneered the new media and fragmented landscape and to maintain it’s leadership position among consumers.

Claudia Malley heads up brand marketing, membership and market research for National Geographic, and previously served as EVP, Global Corporate Partnerships for National Geographic Society where se oversaw all global corporate partnerships and sponsorships.

Her keynote, “The Power of Storytelling in a Fragmented Media Environment” takes place on Thursday the 25th at 9:30am at The TimesCenter.

Claudia became Vice President and U.S. Publisher of National Geographic magazine in 2004 and Executive Vice President and Worldwide Publisher in 2010. Malley has more than 25 years of experience in media brand management, sales and marketing, working across media disciplines including print, television and digital.

How Data Can Make Content Smarter And More Social: Spotify’s #SMWNYC Event

Posted on by Tyler Becker

As audiences and users are exposed to an ever-widening array of content choices, publishers are thinking more about the context in which that content is consumed.

In this talk, “How Data Can Make Content Smarter And More Social” on Thursday the 25th at 3:30pm at The TimesCenter, Rich Frankel (Entertainment Industry Creative Director, Spotify) will explain to attendees how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.

Prior to Spotify, Rich co-founded Indigenous, a firm that specialized in helping media companies and brands develop original marketing platforms to help brands more effectively connect with their target audiences. And before that, he worked as an Executive Producer at Ogilvy & Mather in New York in the Ogilvy Entertainment division.

If you want to hear from other Spotify executives at Social Media Week New York, make sure you register your pass, and check out Spotify’s Maureen Traynor (Sr. Director of Partner Solutions) who will discuss Millennials, music, and social sharing alongside executives from StubHub, AEG, Atlantic Records, Forbes, and Momentum Worldwide.

Say Hello to Zignal Labs, Our Event Sponsor Providing Work Space for the Week

Posted on by Tyler Becker

With the 150+ events taking place throughout Social Media Week NYC, there are plenty of sessions to choose from every day of the week. But, there are moments during #SMWNYC where attendees need to take a break to check email, dial into a client call, or catch up on all the Slack messages missed during the day.

Thanks to our Official Event Sponsor, Zignal Labs, SMW New York attendees will have ample space to connect to open their laptops and get their regular work done. Zignal Labs, a realtime, cross media analytics platform that enables clients to quickly spot trends, see relevant stories unfold, and take action, will host attendees at The TimesCenter all week with comfortable seating and tables to spread out.

The Zignal Labs lounges at The TimesCenter will serve as much-needed spots for the thousands of busy professionals attending SMW New York to get their work done without leaving the event. From casual networking and deal-making interactions, to making calls and checking emails, the co-working lounge is where the real conversations happen, and we couldn’t have done it without Zignal Labs!

Crowdtap, The People-Powered Marketing Platform, Joins #SMWNYC as an Official Event Sponsor

Posted on by Tyler Becker

We’re thrilled to announce Crowdtap as an Official Event Sponsor of Social Media Week New York. Crowdtap is the “People-Powered Marketing Platform” designed to deepen relationships between brands and the people who love them by putting brands back where they belong, inside the hearts and minds of their consumers.

At SMW New York, Crowdtap’s SVP of Research & Analytics, Peter Storck, will kick things off in a session hosted by IAB (Interactive Advertising Bureau). “Social Media Measurement: How Everyone Wins” takes place Tuesday the 23rd at 9:00am at the SVA Theatre.

Peter will join industry leaders in social media to provide clear definitions of commonly used terms, as well as help attendees on both the buy and sell side know what questions to ask when selecting vendors understanding social measurement best practices.

Then, on Wednesday the 24th at 9:00am at the SVA Theatre, Crowdtap will host a session exploring the new and emerging behaviors of Millennials, Gen-Z, and Gen-Alpha consumers. From skipping ads and DVR-ing television shows, to installing ad-blockers and bypassing branded messaging, these behaviors have all become a common part of the Millennial experience, and Crowdtap is at the forefront of understanding where everything is heading.

This session, “Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression” will bring together industry leaders including Afdhel Aziz (Brand Director, ABSOLUT Labs, Pernod-Ricard), Tracy Echikson (Marketing Consultant, Ricola Brand Team), Joanne McKinney (Chief Strategy Officer, The Burns Group), and Sean Foster (CEO, Crowdtap) for a first-look at winning marketing programs that have invited consumers to help shape and tell a brand’s story.