Mobile Photography Masterclass at #SMWNYC: Using PicsArt To Create and Share Beautiful Imagery

Explore the creative power that lives inside your mobile device. Using PicsArt, a photo editing app and global social network for 65 million creatives, you’ll learn in this interactive, hands-on masterclass how to easily create complex-looking edits (double exposure, drawing on photos, cloning) in a matter of minutes.

You’ll turn your personal pics into works of art or even create images that you can use in your job. This session, “Mobile Photography Masterclass: Using PicsArt To Create & Share Beautiful Imagery” will “WOW” you with easy interactive tutorials and a peek into the future of collaborative art with PicsArt’s #FreeToEdit images.

Carter Gibson (Senior Community Manager, PicsArt) will lead the session on Thursday the 25th at 2:00pm at the SVA Theatre, and if you want to get a head start with PicsArt, you can learn more about the app and join their global creative community by clicking here!

Also, if you want to hear from the Chief Business Development Officer of PicsArt, Wilson Kriegel, you can attend the session he’s speaking on titled, “Creativity Is More Than A Filter Away: How Mobile Tools Are Fueling A New Kind Of Artistic Expression” on Friday the 26th at 10:00am at the SVA Theatre.

Adaptly at #SMWNYC: Forecasting The E-Commerce Power of Pinterest and Balancing Facebook vs. Instagram

At SMW New York, Adaptly will bring their social marketing expertise to the #SMWNYC stage for two sessions that digital marketers will want to pay attention to.

Adaptly uses powerful technology and social marketing expertise to empower digital media buyers to maximize marketing experiences across Facebook, Twitter, and other emerging platforms.

Pinterest: From Inspiration To Conversion

Their first session, “Pinterest: From Inspiration To Conversion” will explore the visual social network that now has 100 million active users, and is the second-largest source of social media traffic for e-commerce companies.

The highly-visual platform allows retail marketers to achieve not only scale, but also relevancy through granular targeting like specific product categories and competitors.

This session takes place Thursday the 25th at 10:30am at The TimesCenter. Speakers Michael Akkerman (Head of Marketing Developer Partnerships, Pinterest) and Brian Magida (Director, Digital Marketing, Warby Parker) will discuss how to bridge the gap between brand and direct response campaigns on Pinterest, and how this growing platform represents the future of e-commerce. Joining Michael and Brian will be Sean O’Neal (President, Adaptly).

Friends, Not Frenemies: Facebook And Instagram

Adaptly’s second session features Ruth Arber (Director of Solutions, Adaptly), Josh Machiz (Director of Integrated Marketing, Nasdaq), Kristin Rolla Mirek (VP, Multi-Platform Development & Marketing, TV Land at Viacom), and Jessica Sherrets (Brand Development Lead, Instagram) for a discussion on the effectiveness of Facebook vs. Instagram for driving advertising performance at scale.

Many advertisers wonder how these two platforms coexist, and whether they’re complementary media opportunities or stand-alone channels.

On Thursday the 25th at 1:00pm at the SVA Theatre, attendees of “Friends, Not Frenemies: Facebook And Instagram” will join the conversation to explore which brands and strategies are the most successful tapping into Facebook and Instagram simultaneously, and how measuring your social marketing efforts is an essential process to develop within your organization.

Simply Measured at #SMWNYC: Why Marketers Need to Understand and Own “Dark Social”

You are failing to recognize 50% of the value that social is driving for your organization. The explosion of mobile messaging and private sharing have dramatically increased the impact that dark social has on your digital properties.

In order to succeed in this world, social marketers must be able to measure what traditional web analytics can’t. This session will demystify dark social by clearly defining it and giving you the tools you need to effectively measure it.

Attendees will leave with with the knowledge they need to enlighten their colleagues, demonstrate bigger results from the social team, and earn more organizational resources.

The session, “Don’t Be Afraid Of The Dark: How To Measure Dark Social” on Friday the 26th at 2:00pm at the SVA Theatre, will begin with a presentation from Brewster Stanislaw (Head of Attribution, Simply Measured) defining dark social and explaining why social marketers need to understand, measure, and own it.

From there, we’ll kick off a candid discussion and take a more in-depth look at dark social, and at the end of the session there will be audience Q&A to discuss how the explosion of mobile and private sharing is a hidden force that is deeply effecting your business.

Attendees will also gain practical, actionable advice on how to measure the value of dark social to paint a bigger picture of your social’s organization’s success.

Why Content Is Your Brand’s Most Essential Resource Featuring Accenture Digital at #SMWNYC

As the digital marketing landscape matures, content will emerge as the primary differentiator among brands in the space. Brands are beginning to understand content marketing’s power to connect with consumers and form authentic relationships. Digital content is just as important to a company’s brand today as water is to sustain human life.

At SMW New York, Accenture Digital’s Robert Harles (Managing Director & Global Lead, Social Media and Collaboration), will lead a talk alongside Lindsay Nelson (Global Head of Brand Strategy, Vox Media) and Brian Becker (Executive Director, Head of Newsroom, JPMorgan Chase).

They will help marketers who feel like the amount of digital content that you have to produce and push out to myriad channels is like a rising tide that’s about to cause a flood. Luckily, you’re not along if this is you.

Join Accenture Digital for their session, “Content: A Brand’s Most Essential Resource” on Thursday the 25th at 12:30pm at The TimesCenter.

Learn How To Effectively Monitor Your Audience On Social With Digimind at #SMWNYC

Are you listening to powerful online conversations that could change your business? Are you following the conversations happening on social networks revolving around your brand and doing something about it?

Social media monitoring is one of few ways brands can use listening to leverage technology and data to increase brand engagement, determine the impact of your marketing communications campaigns, identify key customer influencers, opinion leaders and developing trends, pick up on customer relationship management opportunities, and even benchmark your brand and products against your competitors.

In a world where social media has taken over everything we do, it’s more important to understand consumer behavior around it and use social intelligence to gain powerful insights for your business and marketing strategies.

Join Digimind at SMW New York for their session, “Are You Listening? Learn How To Effectively Monitor Your Audience On Social” on Wednesday the 24th at 2:00pm at the SVA Theatre.

Attendees will explore a case study on using social intelligence for the non-profit industry, how to monitor influencers and use social data to reach them, and examine the best practices to analyze clients on social media and provide them with valuable insights.

Speakers include Michael Hayworth (VP North America, Woody Media), Alexander McLaughlin (Business Intelligence Analyst, Who What Wear), Eric Schwamberger (Chief Marketing & Content Officer, Tenthwave Digital) and Neta Yoffe (Social Media Magician, Digimind).

8 Sessions Exploring The Biggest Social Media Platforms and Emerging Trends

Across the globe, messaging apps are amassing huge audiences, social networks are attracting massive media budgets, and the next Mark Zuckerberg or Evan Spiegel might be sitting in the building right next to you.

The current social media landscape is a beast in itself, with Facebook, Snapchat, Instagram, Twitter, LinkedIn, Vine, Periscope, and a few others that dominate the conversation. But on the horizon, if not already here, are a combination of messaging platforms and emerging communities that could enter this mix.

WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content, and other players like Giphy, Anchor, PicsArt, Dubsmash, and even Product Hunt are taking slices of the overall pie.

As organizations start to catch on, several publishers have already begun to pave the way for how to best deliver news and content, and engage with the growing user bases on these apps and platforms.

Register your pass to attend Social Media Week NYC, and bookmark these events to your schedule.

1. If you want to learn about the future of communications from a Facebook executive…

The Future of Communications with Michelle Klein, Facebook’s Head of Marketing for North America
Hosted by Facebook • Tuesday 2/23 at 9:30AM • TimesCenter
The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. Michelle Klein, Facebook’s Head of Marketing, North America, will explore the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

2. If you want to find out which brands are crushing it on Snapchat…

The Best Brands On Snapchat
Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already killing it on this emerging platform. Join leaders from MTV, VaynerMedia, Nasdaq, American Airlines, and The Wall Street Journal to learn more about the most innovating brands creating lasting experiences (that are more than 24 hours) on Snapchat.

3. If you want an overview of platforms taking over the media industry…

Mediapocalypse! Are Platforms Killing The Business Of Media And Advertising? And Why Won’t Anyone Talk About It?
Hosted by Deep Focus • Tuesday 2/23 at 2:30PM • TimesCenter
Platforms like Facebook, Pinterest, Snapchat, and Twitter are up-ending the media business. But will that end up killing it in the process? Publishers and advertisers, content producers and creators, advertisers and agencies are all dealing with the repercussions of distributed media models. Join Ian Schafer (Founder and Chairman, Deep Focus), Ricky Van Veen (Co-Founder and Executive, College Humor and IAC), and Lisa Weinstein (CEO, Engine Media Group) as they explore the end of times.

4. If you want to hear Mashable’s predictions on the future of multi-media messaging…

The New World of Social: How Publishers Are Using Messaging Platforms to Engage with Audiences
Hosted by Mashable • Tuesday 2/23 at 5:30PM • TimesCenter
Across the globe, messaging apps are amassing huge audiences. Though initially made popular as an alternative to SMS, chat apps such as Snapchat, WhatsApp, Viber and LINE are increasingly gaining traction as hubs for multimedia content. In this session, you’ll hear directly from the strategists and producers at Mashable on how publishers are approaching these emerging digital platforms.

5. If you want to explore BuzzFeed’s lessons on creating cross-platform content…

Building A Great Social Presence The Resourceful Way
Hosted by BuzzFeed • Wednesday 2/24 at 11:00AM • SVA Theatre
In this interactive presentation, you’ll learn how BuzzFeed used careful targeting and precise forms of social media storytelling to build BuzzFeed into what it is today. Social experts Rachel Christensen and Summer Anne Burton will discuss the scrappy and unconventional ways of thinking about content to create sharable, memorable experiences without a sizable budget.

6. If you want to learn how to develop a Snapchat marketing plan…

Snapchat: How Brands Can Effectively Market On The Platform
Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
There’s no doubt Snapchat is the hottest social media platform in 2016. In this masterclass, you’ll learn the strategies behind the brands finding success with Snapchat marketing, and how to think about this new platform in the context of your brand. Speakers of this session include Dan Grossman (VP of Platform Partnerships, VaynerMedia), Farrah Bezner (Head of New Business Ventures, Mondelēz International), and Talya Minsberg (Social Media Editor, The New York Times).

7. If you want to learn about social media automation by building your own Twitter bot…

Twitter Bots And The Automation Of Everything
Hosted by Code and Theory • Thursday 2/25 at 11:00AM • SVA Theatre
In this session, you’ll get a hands-on, step-by-step explanation of how to build a Twitter bot, and why algorithms on major social platforms are maturing to become more relevant and meaningful to digital professionals. Nick Macri (Associate Director of Analytics, Code and Theory) will lead a conversation around automation in social media, and how you can use it everyday on a variety of platforms and networks.

8. If you want to have an intimate dialogue with social media leaders…

The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game
Hosted by The Shorty Awards • Friday 2/26 at 4:00PM • SVA Theatre
Join digital media executives from leading organizations on social to discuss in an interactive format what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions on emerging social and digital media platforms, and the new ways that brands are publishing content and growing their community at scale. Hear from Reelio, BuzzFeed, About.com, Bravo & Oxygen and other individuals from innovative brands.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

Facebook’s Head of Marketing, North America Will Deliver “Future of Communications” Talk at #SMWNYC

The shift to mobile has already happened, and it’s radically changing the way businesses and people connect. We’re spending more time with our phones than ever before, and every interaction, click, swipe, tap, message, and pinch is a new data point and experience that impacts the world around us.

Facebook’s Head of Marketing for North America Marketing, Michelle Klein, will join us for Social Media Ween NYC to explore the new kinds of tools and groundbreaking innovations completely transforming the way we communicate.

You can click here to see the schedule of events for the rest of the week, and be sure to register your pass to hear Michelle’s talk, The Future of Communications with Michelle Klein, Facebook’s Head of Marketing for North America on Tuesday, February 23rd at 9:30am at The TimesCenter

Michelle Klein is Head of Marketing for North America at Facebook, where she oversees the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small business and Facebook Marketing Partners.

Prior to Facebook, she was Vice President of Global Marketing for Smirnoff, and in that capacity, spent eight years guiding the world’s original vodka brand through a complete brand reinvention. From the creation of a global experiential and social campaign spanning 50 countries to overhauling the entire packaging design for Smirnoff’s product range, Michelle played a key role in driving the 150-year-old brand into the future.

Image Credit: The Internationalist

Why Does #DiversityInTech Matter? And Why Should We Care?

Lola Banjo is a corporate strategist, a longtime STEM education advocate, and a Young Executive Board member of Code/Interactive, an organization committed to developing the next generation of diverse technology leaders.

Lola is also one of the organizers behind this year’s inaugural “Diversity in Tech Awards” which will take place in New York during Social Media Week. The #DiversityInTech Awards celebrate individuals and organizations ​championing the nationwide movement to increase diversity in STEM education, and will bring together leaders from tech, government, non-profit and education for the biggest celebration of its kind.


Diversity in the workplace

Earlier this month, Intel made its annual diversity data public and challenged other tech companies to do the same. The company also made a public commitment to addressing its diversity challenge by sharing its plans, which includes a goal for 40% of new employees to be women or underrepresented minorities (black, Latino, Native American) and to reach full representation by 2020. Other notable tech companies have however disagreed with Intel’s approach of setting and/or publicizing metrics driven diversity goals. Whether we agree or disagree with Intel’s approach, the announcement has added to the ongoing conversation about diversity, or the lack thereof, in technology, and has led some to ask the question: why does #DiversityInTech matter anyway and why should we care?

A recent survey by Fortune of nine of the top tech companies in Silicon Valley found that only about a third of the overall workforce is female, while underrepresented minorities (black, Latino, Native American) make up just 10% combined. These numbers shrink even further at the executive ranks. In simple terms, today’s tech companies are predominantly white, Asian, and male. Considering the fact that women make up half the population and underrepresented minorities make up about a third of it, this is a significant gap.

Several factors have been highlighted as the cause for this disparity. Many believe it is a pipeline problem, i.e. not enough women and minorities are studying STEM fields. Others have blamed it on subconscious prejudices of hiring managers who on average, as most humans do, naturally gravitate towards candidates with whom they share commonalities. Lastly, others have opined that an unwelcoming culture in the tech world is what forces diverse talent to exit before making it to leadership.

All of the above should be recognized in order to pave the pathway for solutions. Therefore, increasing diversity in tech requires a three-pronged approach: addressing the pipeline (STEM education), recruitment (hiring practices, metrics), and retention (support mechanisms, employee benefits, company culture).

Why it matters

With rapid advances in technology, the proliferation of social media and an increasingly demanding consumer base, the paradigm of global enterprise has shifted. Change is the norm, and it behooves companies to embrace it. From a business standpoint, diversity is no longer just a social responsibility, it has been shown to lead to tangible benefits such as increased innovation, better employee engagement and an ability to reach a wider array of customers, hereby leading to increased sales. In addition, in today’s information age with consumers making more conscious choices when it comes to companies to patronize, the possible risk of being known as a company that does not embrace diversity carries a heavy cost that most companies are not willing to bear.

Today, companies are embracing diversity in more strategic ways that reach beyond increasing the number of diverse new recruits. For example, Mattel’s recent rebranding of the iconic Barbie doll introduced 33 new dolls that more accurately reflect what women all over the world actually look like. The reaction was swift and positive — Barbie was a trending topic all week with a majority of commenters praising the move. Suffice it to say, a well-received product launch will inevitably generate more sales: a win-win for Mattel.

But beyond the business and the numbers, there is a less directly measurable but all the more impactful reason why #DiversityInTech and #STEM education matters. Representation. From a social cognitive perspective, representation matters because it ignites motivation, it sparks creativity and it inspires actualization.

Without a doubt, there is an amazing amount of power that lies in seeing someone in the same social group you belong to achieve success. I, for example, along with plenty of black girls, grew up feeling like becoming a billionaire is within reach because Oprah is a self-made one. Humans are social beings who form connections based on the ability to relate. To relate is to feel that you belong and the late great psychologist Abraham Maslow said it best: “the need to belong is a major source of human motivation”. After-all, why would anyone aspire to be anywhere where they do not feel they belong?

This feeling of belonging, or lack of, has been cited as one of the root causes for the diversity challenge. It is pervasive from the pipeline all the way to the executive ranks. Even when diverse talent are successfully recruited into tech companies, many have cited not feeling like they belong (which comes out in exit interviews often as lack of support, appreciation, etc.) as reasons why they exit. Some have said the culture of some tech companies is not welcoming for anyone who isn’t white, Asian and male, typically due to subconscious bias. Therefore, while companies are taking steps to increase the number of diverse recruits, they must also work to ensure that the work environments are conducive for all talent to thrive. To retain diverse talent, proper mechanisms to train, nurture and support recruits throughout their careers must be put in place.

My personal journey

STEM has always been a part of my life thanks to my father who started teaching me calculus, astronomy and programming when I was only 6 years old. By the time I was 10, I could solve complex partial differential equations and perform numerical analysis with ease. My Dad, an engineer himself, greatly believed that scientists, mathematicians and engineers made the world go and that the pursuit of STEM education is an indisputable avenue for achieving economic prosperity. Learning about science was a norm in our household. I spoke Newton before I could barely speak English. My Dad would make my brother and I read physics textbooks from cover to cover in a day then quiz us on topics when he got back from work. At first it felt like punishment, but by the time I was in my mid-teens, I was so fascinated by math, science and engineering that I wanted nothing more than to pursue it academically and eventually professionally.

My love for STEM did not always earn me praises, however. As a young girl, I was “different” from most of the other girls my age. I was constantly teased and called a nerd that at many points, I considered abandoning STEM for other fields I was being told both overtly and subtly were more acceptable for a woman to pursue.

Despite the social pressures, I went on to study Engineering in university. I was one of the only ethnic minorities in my classes, and also one of the few women — a double minority. By early in my professional career, I had become so accustomed to this imbalance that it became business as usual. But deep down, it felt lonely. So I started exploring ways I could help with changing the landscape. In addition, once I became familiar with the economic benefits a STEM education could provide, I started to see it as a possible pathway to addressing some of the socioeconomic challenges in our communities. I’d talk to anyone I could within my social networks about engaging more girls and minorities in STEM. I also began volunteering to mentor high schoolers in underserved communities so I could lend some personal anecdotes and get them more excited about STEM as an academic and career option, as well as represent someone who they can relate to.

I am aware of how fortunate I am to have had a strong foundation that encouraged my love for STEM. It is not lost on me that without my father’s not so gentle push (I mean really, how many kids get calculus textbooks for their birthday?), I would likely never have known how much I loved STEM and my life today might have never been exposed to the myriad of opportunities that being a STEM graduate has afforded me.

This is not the norm for many of the youth in our communities. Yet, I am encouraged knowing that support can come in various forms. As the saying goes, “it takes a village to raise a child”. Non-family members can play just as large a part in providing a support system for our youth. This was the case for me during my university education, a time when a number of personal challenges almost derailed my academic pursuit. During this challenging time in my life, it was the support of my school’s Associate Dean of Student Development, a strong advocate of minority engineers, which kept me going. His genuine and personalized approach to taking an interest in his students’ success was a breath of fresh air. He was aware of the personal challenges I was facing, which were making an already tough Engineering curriculum seem impossible to complete, and he took a role as a key member of my support system. He was a sounding board every time I pondered abandoning ship and switching to an “easier” area of study. He would help re-center me with words of encouragement and reminders of how far I had come. Thanks to his support, I completed my Engineering education (with minors in Mathematics, Economics and Computer Science) and went on to graduate study.

A call to action

The foundational analytical skills my STEM education provided me have expanded my career options beyond what I once thought was possible. I wish for all youth in our communities to have this kind of opportunity. Yet, many of those in underserved demographics aren’t exposed to STEM. Today, when I find myself as the only woman or underrepresented minority in the room, I can’t help but think of how many others have missed or are missing out on the opportunity because of a lack of awareness of their ability to explore it. This lack of awareness, in addition to the absence of an ongoing support system that encourages the pursuit of STEM, may have led many to exclude themselves from the playing field. Statements like “I am just not good with numbers” become a self-fulfilling prophecy. In addition, societal pressures to be “cool” may be causing many of our youth to shy away from the stigma that being a “nerd” carries.

When actress Viola Davis won her Emmy for best actress in a drama series, she stated that the only thing that separates women of color from anyone else is opportunity. This can be applicable to almost every professional environment. In order to compete, you have to first know there is a game going on. This is why I believe the most pivotal step in addressing the pipeline challenge is creating awareness of STEM in constructive and efficient ways. It is important to fund programs that encourage STEM education for the youth already interested in it, but we must not forget about exposing that opportunity to those who aren’t currently considering it. Organizations like Code/Interactive (C/I) have achieved success with doing just that. By working with high schoolers in their natural environments, C/I is introducing tech to our youth in fun, engaging and constructive ways and completely changing their purview of what their career options are.

According to the 2014 New York State’s comptroller report, the booming city tech sector is adding jobs three times faster than the city overall and pumping billions into the economy. The average tech salary in the city was $118,600 in 2012, almost 50% higher than the $79,500 average salary citywide. The nationwide increase in demand for tech-skilled professionals represents a $500B opportunity in the next 10 years, yet students of underserved backgrounds are largely left out of the conversation. Currently, access to Tech-Ed is virtually non-existent for students from low income households.

C/I’s programming includes 3 programs aimed at helping underserved students overcome the opportunity gap by equipping them with the skills needed to succeed. By providing hands-on training in today’s most relevant technology subject areas, the program serves as a building block for long-term career paths in tech. Graduates of the program are able to attain tangible skills (coding), sharpen their career acumen, develop lifelong connections and friendships and are sometimes placed in internships with leading tech companies in the city. They are five times as likely as their peers to go to college and are able to earn wages that can double their household income. To date, 600+ students have successfully completed the program.

While there is still a lot of work to do to close the gap, there has been some progress. C/I’s inaugural #DiversityInTech < DIV > awards ceremony will recognize the individuals and organizations championing this movement. The awards aims to raise $45,000 which will make providing computer science scholarships to 100 additional NYC students a possibility. If in the NYC area, please consider attending the event on Thursday, February 25th, or donating if you are unable to. Volunteer opportunities are also available throughout the year.

In conclusion, improving diversity in tech and STEM education is not an easy challenge, but it is one that can be overcome. We can all play a part. Whether it is through mentoring, volunteering, financial support or just taking an interest in the conversation, we can help promote and effect the change we’d like to see and help create a world where every child, regardless of race or economic background, is able to explore the opportunities available to him or her, whether in STEM or otherwise, and unlocks the ability to reach his or her full potential in life.

Lola Banjo is a corporate strategist and longtime STEM education advocate. She serves as a Young Executive Board member of Code/Interactive, an organization committed to developing the next generation of diverse technology leaders. A product of a STEM education herself, Lola believes in the importance of technology and the role it can play in the socioeconomic enhancement of lives. She holds a B.S. in Engineering from Rutgers University — School of Engineering, a M.S. in Financial Engineering from NYU — School of Engineering, and a MBA in Strategy, Finance and Decision Sciences from Emory University — Goizueta Business School.

Attendee FAQs: Everything You Need To Know About Pass Pickup and Beyond

Social Media Week New York begins February 22nd with our Official Opening Party for Insider Passholders. On Tuesday, we’ll welcome attendees to the TimesCenter and SVA Theatre to kick off a week of incredible events, conversations, and ideas.

If you’re attending SMW New York, here are some frequently asked questions covering pass pickup, the official venues, the schedule, speakers, and other things you might be eager to learn.

Pass Pick-Up Information

On Friday Feb. 19, each Passholder will receive an email from our Check-in Technology Partner with a check-in barcode. Upon arriving to one of the SMW official venues, display that email on your mobile device to our check-in personnel at one of the official venues.

See pick-up schedule below, and please bring a valid photo ID or passport.

Monday 2/22

  • TimesCenter Front Lobby: 12:00 – 5:00pm
  • SVA Theatre Front Lobby: 12:00 – 5:00pm

Tuesday 2/23

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:15am – 3:30pm

Wednesday 2/24

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Thursday 2/25

  • TimesCenter Front Lobby: 8:30am – 5:30pm
  • SVA Theatre Front Lobby: 8:30am – 5:30pm

Friday 2/26

  • TimesCenter Front Lobby: 8:30am – 3:00pm
  • SVA Theatre Front Lobby: 8:30am – 3:00pm

Who attends Social Media Week New York?

The SMW audience is made up of senior marketers, founders, entrepreneurs, influencers and digitally connected consumers across a range of industries including marketing, advertising, communications, media, publishing, technology, arts and entertainment.

When does SMW New York take place?

SMW New York takes place February 22-26, 2016.

All official events will take place at our two venues: The TimesCenter and SVA Theatre beginning on Tuesday the 23rd. You need a Campus or Insider Pass to attend official events. There are also Independent Events that occur Monday through Friday of the same week, and use separate registration via the independent event’s session page on the schedule.

Where does SMW New York take place?

Official programming during SMW New York 2016 will take place at two iconic New York venues:

  • The TimesCenter: 242 W 41st St, New York, NY 10036
  • SVA Theater: 333 W 23rd St, New York, NY 10011

The venues each have theaters that hold more than 400 people, which means no long lines or sessions at capacity, along with separate simulcasting theaters so that you can check what’s happening at each venue.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with a much bigger stage and plenty of space to enjoy the entire week.

Reminder: only official events take place at The TimesCenter and SVA Theatre. Independent Events listed on the schedule are organized by the greater SMW community, and take place throughout the city. Please check the event descriptions for venue info.

Where can I view the schedule of events?

You can view the official schedule here for SMW New York. You can also download the official SMW mobile app which allows you to access the schedule, speakers, and even the sessions you’ve bookmarked from your SMW account.

Tip: “Bookmark” events on the schedule
Bookmarks allow you to easily view and save the sessions you’re most interested in. Just look for the small, blue bookmark icons on the schedule page, and click to save that event. You can then email all of your bookmarks with just two clicks.

Who is speaking at Social Media Week New York this year?

More than 200 industry leaders will speak at SMW New York. You can view them all on our speaker page here for SMW New York. Also, the official SMW mobile app allows you to see who’s speaking.

Does my pass get me into Independent SMW events?

Your pass is only for official SMW New York events. Independent Events are run by the larger SMW community, not us. Therefore, while your pass grants you access to all official (SMW) events, it won’t necessarily get you into Independent Events.

Can I share my pass with other colleagues throughout the week?

Every individual that attends official Social Media Week NYC events is required to have his or her own pass. We do not allow multiple individuals to share one pass. There will be attendee check-points and badge monitoring throughout the week.

Is there a mobile app for Social Media Week?

Yes! You Can download our official SMW Mobile App to connect with other SMW fans and attendees, access the conference schedule and speaker list, follow various social feeds, take notes, and more.

Will attendees have WiFi and space to work during the week?

Yes! Throughout the week, both venues will have co-working space for you to check email, and WiFi to connect all your devices. You can make either SMW New York venue your headquarters for the week to be productive and get your regular work done.

What is the official hashtag for Social Media Week New York?

You can follow along and join the conversation online using the official hashtag, #SMWNYC. Use this on Twitter, Instagram, Facebook, Vine, and anywhere else to participate in the conversations and discussions throughout the week.

Do any hotels offer SMW New York attendees a special rate?

We’re glad you asked! We have five official hotel partners. You can learn more about these hotels, and the exclusive rates they have for attendees, by visiting our Travel and Accommodations page.

Who are the official partners and sponsors of Social Media Week New York?

You can learn more about our official partners here. We’d like to thank each of them for helping make Social Media Week possible, and are proud to be working them this year in New York!

Are there discounts or scholarships available?

At the moment, our SMW Scholarship Program for students and non-profits is closed. If you’re still looking to purchase a pass, you can visit the SMW New York pass options page for the most up to date rates.

9 Sessions at #SMWNYC on Fan Engagement and Audience Growth

Without customers, fans, viewers, and people that value your business and work, you wouldn’t exist. The gap between casual customer and brand loyalist is not as distant as many assume, and with emerging tools and technology, many brands are figuring out how to convert one-time buyers into repeat customers.

Register to attend Social Media Week NYC, and experience a variety of sessions that dive into the world of fan engagement, audience development, and customer retention.

You’ll learn what the leading brands use and do each day to move individuals through the customer life-cycle, and hear industry leaders from Hootsuite, VaynerMedia, Brandwatch, WOMMA, Code and Theory, and many others discussing the next wave of trends and innovations.

1. If you work with digital campaigns or high-profile individuals…

Pope-emojis and Millennials: How Pope Francis Engages the Largest Generation Alive Today
Hosted by Tracx • Tuesday 2/23 at 10:00AM • SVA Theatre
Millennials now outnumber Baby Boomers, and brands and organizations are looking for ways to capitalize on this group. In this session, learn how Tracx, the leading social business cloud, collaborated with Aleteia, a global Catholic digital media company, to engage Millennials through an integrated campaign around Pope Francis’ visit to the U.S., and how “Pope-emojis” re-connected younger individuals to their religions and beliefs.

2. If you want to use data to better identify and retain customers…

Extending Lifetime Value – The Future of Customer Engagement
Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Lifetime value is the magic word these days; everyone needs to find a way to create more enduring, valuable relationships with their customers. This session with Simon Data will provide an expert overview of the latest crop of marketing technologies, and outline a step-by-step breakdown of how to use data to improve your marketing efforts.

3. If you want to boost brand advocacy and create loyalists out of customers…

Advocacy FTW: How to Turn Your Superfans Into Impactful Brand Advocates
Hosted by Hootsuite • Wednesday 2/24 at 10:00AM • SVA Theatre
How well do you know your social superfans? Are you looking in the right pockets of the web to find the conversations they’re having about you? Join Hootsuite to learn how you can build your social brand with the support of your existing fans to maximize the reach of your social messages.

4. If your business needs to reach Millennials and Gen-Z consumers online…

Online Identities And Impact On Gen Y+Z Consumers
Hosted by Code and Theory • Wednesday 2/24 at 1:00PM • SVA Theatre
To reach teens and young adults online, the challenge is no longer about just posting on Instagram. This session with Code and Theory will cover the ins-and-outs of how Gen-Z and Gen-Y manage identities and relationships across multiple social networks, hide in plain site, and what type of content and brands they are willing to engage with.

5. If you work in television or at an agency with entertainment clients…

Keynote: How Comedy Central Gets Fans Talking with CMO, Walter Levitt
Hosted by WOMMA • Wednesday 2/24 at 1:30PM • TimesCenter
Comedy Central’s CMO, Walter Levitt, will attempt to organize and rationalize all their social media and on-the-ground tactics into a fully thought–out strategy, and explain how they promote their roster of shows such as Broad City, Inside Amy Schumer, The Daily Show with Trevor Noah, and Drunk History.

6. If you want to improve your social listening and monitoring efforts…

Are You Listening? Learn How To Effectively Monitor Your Audience On Social
Hosted by Digimind • Wednesday 2/24 at 2:00PM • SVA Theatre
In a world where social media has taken over everything we do, it’s more important than ever to understand consumer behavior and use social intelligence to gain powerful insights for your business and marketing strategies. Join Digimind as they explain the important of social intelligence for agencies, non-profits, governments, and brands with influencers.

7. If you’re eager to learn how social media can drive new TV industry metrics…

Reach New Viewers! Develop Superfans! Impact Ratings! Launching a TV Show via Social Media!
Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? VaynerMedia will outline in this session how television shows and video networks can connect with existing and prospective fans across the many different virtual places where they’re spending time online.

8. If your brand has conversations with customers, or needs to create more interactions…

Consumer Pulse: Giving The People What They Want
Hosted by Brandwatch • Thursday 2/25 at 10:00AM • SVA Theatre
How we interact with potential consumers, haters, and brand loyalists has changed significantly over the past decades, and continues to rapidly evolve with how quickly we can exchange information. Brandwatch, one of the leading social intelligence platforms, will highlight best practices for capitalizing on emotions, purchase intent, influence, and consumer value.

9. If you need to learn best practices for developing a customer life-cycle…

Managing Brand(om)s and Fandoms: The True Story
Hosted by Everybody at Once • Thursday 2/25 at 12:00PM • SVA Theatre
These days, almost every single brand is expectedly active on social media. And almost every single one of those brands has a challenging time trying to find and interact with their audience. In this panel, audience development and social strategy consultancy, Everybody at Once, will lead an exploration around how a person or agency works to enable an audience in the best way possible, all while building a brand.

Brandwatch’s Guide to Decision-Making with Data and Rewarding Your Customers at #SMWNYC

Brandwatch is one of the world’s leading social media monitoring and analytics tools, chosen by pioneering brands and agencies including Verizon, British Airways, Digitas, Whirlpool, Dell, PepsiCo, Monster and Papa John’s. They’re one of our official Social Media Week sponsors (read more about our upcoming work with them!), and we’re excited for their two sessions at #SMWNYC.

The first, “Democratizing Data And Decision-Making: Unlocking The Socially-Powered Invisible Hand Of Technology” takes place Wednesday, February 24th at 10:30 AM at The TimesCenter.

In this session, Brandwatch’s Chief Marketing Officer, Will McInnes, will highlight the transition from mundane, ineffective business intelligence and market research solutions, to the next generation of smart tools, and how they are disrupting the way we analyze, measure, and process our various marketing efforts, utilizing trainable agents powered by human and machine intelligence. This is the next horizon of social intelligence, and Brandwatch will explain who is at the forefront.

The second session hosted by Brandwatch is “Consumer Pulse: Giving The People What They Want” which takes place Thursday, February 25th at 10:00AM at the SVA Theatre.

Two of Brandwatch’s leading minds, Kelly Autenrieth (User Adoption Team Lead, North America, Brandwatch) and Brit Ferguson (Account Manager, Brandwatch), will highlight key use cases for planning a social strategy that features a rewarding shelf-life for you and your consumer. Attendees will learn the most practical and effective ways to interact with potential customers, and how combining emotion with purchase intent can transform someone into becoming a brand loyalist.

Purchase your pass to attend SMW New York, and learn how Brandwatch has helped brands around the globe achieve their goals through smart social data and customer engagement.

EVENT SPOTLIGHT: The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game

The Shorty Awards are proud to present an interactive session featuring thought leaders from their community of Academy members, winners and collaborators. Hear from the top brands and organizations on social about what captivates, engages and moves audiences, and then put your noggin to the test with game show trivia questions the entire audience can participate in.

The topic of discussion will be emerging social and digital media platforms. At this point Snapchat is the emerging platform of record, Periscope is catching on, and no one seems to know what will (or will not) happen on Peach. This also extends to new ways brands are publishing #content and doing community management.

Register today, and bookmark this event to your schedule! On Friday, February 26th at 4:00pm, join the Shorty Awards at the SVA Theatre for “The Future Of Emerging Platforms: An Interactive Shorty Awards Trivia Game“. We’ll hear welcome the following leaders to the SMW New York stage:

  • Mark Borum (Co-Founder & VP of Marketing, Reelio)
  • Rachel Christensen (Managing Social Media Editor, BuzzFeed)
  • Gregory Galant (CEO & Co-Founder, Shorty Awards)
  • Matthew Knell (VP of Social Media and Platform Partnerships, About.com)
  • Rob McCarty (Chief Operations Officer, PopShorts)
  • Adam Zeller (VP of Social Media, Bravo & Oxygen Media)

After this event, come celebrate the end of Social Media Week at our VIP Closing Party! The closing party is for Insider Passholders only, so be sure to register (or upgrade) your pass in order to get your name onto the guest list.

EVENT SPOTLIGHT: The Story of Pope Emojis and How Millennials Re-connected with Their Religion

Millennials now outnumber Baby Boomers, and marketers are constantly looking for ways to capitalize on this group of consumers and social media enthusiasts. Not only are Millennials the largest generation alive today, but they are the largest demographic identifying as unaffiliated with any religion. Why is that, though?

Join Kathleen Hessert (Founder and President, Sports Media Challenge), as she discusses her collaboration with Aleteia, a global Catholic Digital Media Company, and Tracx, the leading social business cloud, which resulted in an incredibly successful campaign that many know as #PopeIsHope and #GoodIsWinning.

Kathleen will explore how her team leveraged social media conversations in order to connect Millennials to the Catholic Church, and the rising popularity of Pope Francis. She was able to spearhead a campaign which not only reintroduced Millennials to the Catholic Church, but inspired them to take action for the greater good.

Along with Kathleen is Eric Berkowitz (SVP Global Services, Tracx), who will walk attendees through the journey of identifying and listening to relevant social conversations, and contributing to these conversations by engaging in real-time.

Hosted by Tracx, “Pope-Emojis And Millennials: How Pope Francis Engages The Largest Generation Alive Today” will show attendees how to target and leverage social influencers, both at a massive celebrity scale and a smaller, local scale, as well as discover the best ways to engage Millennials through integrated campaigns, and how to measure its success.

This event takes place Tuesday, February 23 at 10:00am at SVA Theatre (EDU Stage).

Get Ready to Celebrate at the Official #SMWNYC Opening and Closing VIP Parties

We’re putting the final touches on the official schedule for Social Media Week NYC, and we hope you’ll join us for our Opening and Closing Parties, which are by invitation only, and exclusively for attendees with an Insider Pass. You can purchase your pass here to get added to the guest list!

Official VIP Opening Reception

To mark the launch of the the 2016 edition of SMW New York, global organizers Crowdcentric and our partner, OgilvyOne, will host the Official Opening Reception on February 22 at 7:00pm.

Held at Ogilvy’s stunning Headquarters in Manhattan (636 11th Avenue between 46th and 47th), the event will bring together Insider Pass-holders, Speakers and Sponsors for an evening of cocktails and food. The evening will mark the 8th anniversary of Social Media Week in New York.

Official VIP Closing Party

Then, at the end of the week, all Insider Pass holders, Speakers and Sponsors are invited to wrap up 2016’s edition Social Media Week NYC at the Official Closing VIP Party, presented by Crowdcentric and our Hospitality Partner, LDV.

The closing party will be held at one of New York’s premier venues, the Diamond Horseshoe at the Paramount Hotel on Friday, February 26th at 7:00pm.

The Closing Party is also by invitation only, so if you’d like to be on the guest list, be sure to purchase your Insider Pass, which grants you access to both events.

You must be 21 years or older to attend these parties.

You Might Also Want To Attend: The Inaugural Diversity In Tech Awards on Thursday, February 25th

Need to Dig Deep Into Snapchat? Learn The Latest Trends At These 3 #SMWNYC Sessions

Snapchat has an estimated 200 million monthly active users, and 100 million daily active users. It’s one of the most popular mobile apps for Millennials, Gen-Z, and even younger generations (30% of U.S. millennial internet users access Snapchat regularly). It’s so much more than a social network too. It’s truly an entertainment network.

It’s visual messaging, text messaging, mobile payments, art, comedy, storytelling, news, live event coverage, and a major advertising for brands and businesses across the world. 8,796 photos are shared on Snapchat every second, and Snapchat sees 6 billion video views every day. TO say the least, Snapchat is robust, and shows no signs of stopping (stats via DMR).

As Snapchat continues to expand and innovate, we want SMW New York attendees to learn everything there is to know in order to stay on top of its growth and capabilities. It’s not easy to fully understand everything there is to know about Snapchat, but a few events at SMW New York this month will teach you how to use it properly in business and in life.

Purchase your pass for SMW New York, and attend these three sessions that will dive deep into the world of Snapchat, and pull apart the many reasons why it’s a must-know platform for marketers and digital professionals.

1. The Best Brands on Snapchat

Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already crushing it on this emerging platform. Join Nasdaq, the bellwether for innovation, for an exciting chat with these Snapchat trailblazers, featuring executives from MTV, VaynerMedia, American Airlines, and The Wall Street Journal.

2. Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

Hosted by Code and Theory • Wednesday 2/24 at 11:30AM • TimesCenter
As today’s brands, organizations, and governments confront the challenge of reaching multiple audiences with multiple stories, Atomization offers a playbook for producing content rapidly without sacrificing quality, reacting to popular news cycles with sensitivity, and injecting brands into culture with sincerity. Code and Theory Co-Founder, Dan Gardner, will introduce attendees to Atomization, and how today’s businesses take advantage of strategic opportunities via social media.

3. Snapchat: How Brands Can Effectively Market on the Platform

Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
There’s no doubt Snapchat is the hottest social media platform in 2016, and this masterclass will detail best practices for how brands can market on Snapchat. Attendees will walk away with answers to questions such as, “What makes Snapchat the “hot” platform in 2016?” and “What is the differentiation of Snapchat and its ROI vs. “more established” platforms like Facebook, Twitter & Instagram?”. Dan Grossman (VP of Platform Partnerships, VaynerMedia) together with Farrah Bezner (Head of New Business Ventures, Mondelēz International) will lead this session.

These three events are targeted at digital professionals who have experience leveraging social media as a key marketing initiative, or professionals in marketing who want to deepen their understanding of how brands can effectively market to the ever-growing consumer audience on Snapchat. Click here to register for Social Media Week New York!

9 Sessions at #SMWNYC That Will Help Your Paid Media Strategy

Paid media seems to become a more important conversation and investment everyday for digital marketers. Facebook generates billions of dollars from advertisers spending money to reach their target audiences, and for many of us, it’s working!

But, sometimes going from 0 to 60 can be overwhelming, and marketers are still figuring out which tactical and brand-building initiatives are most successful on Facebook, Twitter, Instagram, and other social platforms

At Social Media Week New York, paid media is a huge topic of discussion. Leading brands in this space, such as Forbes, VaynerMedia, BuzzFeed, and Code and Theory, will lead sessions that will teach, inspire, and explore the wide world of paid media, and why it can be your organization’s key to success.

Purchase your pass for SMW New York to be among the 1,000+ industry leaders who learn and connect with each other through sessions like these:

1. How Data And Analytics Can Transform And Enhance Native Advertising Opportunities

Hosted by Forbes Media • Tuesday 2/23 at 11:00AM • SVA Theatre
Mark Howard (Chief Revenue Officer, Forbes Media) and Edward Kim (Co-founder and CEO, SimpleReach) will help attendees learn more about how brands can leverage native advertising over time via the web, mobile and social to reach target audiences.

2. The Best Brands On Snapchat

Hosted by Nasdaq • Tuesday 2/23 at 12:30PM • TimesCenter
Snapchat is the new battleground for the most innovative brands. Meet the marketers behind the ghost that are already crushing it on this emerging platform. Join Jeremy Skule (Chief Marketing Officer, Nasdaq), for an exciting chat with these Snapchat trailblazers.

3. Extending Lifetime Value – The Future Of Customer Engagement

Hosted by Simon Data • Tuesday 2/23 at 1:00PM • SVA Theatre
Learn how world’s savviest companies think about – and increase – customer lifetime value. Get an expert overview of the latest crop of marketing technologies, and learn more about the secret channel that’s been delivering huge value for some of NYC’s best e-commerce companies.

4. Bracing For The Ad-Blocked Future: How Brands Are Moving Beyond The Impression

Hosted by Crowdtap • Wednesday 2/24 at 9:00AM • SVA Theatre
Skipping ads. DVR-ing television shows. Installing ad-blockers. These behaviors have all become a common part of the Millennial experience. Led by Crowdtap’s CEO, Sean Foster, hear first-hand accounts of winning marketing programs that have invited consumers to help shape and tell a brand’s story, thereby building more emotional connections and driving long-term brand health.

5. Snapchat: How Brands Can Effectively Market on the Platform

Hosted by VaynerMedia • Wednesday 2/24 at 12:00PM • SVA Theatre
This masterclass led by Dan Grossman (Vice President of Platform Partnerships, VaynerMedia) together with Farrah Bezner (Head of New Business Ventures, Mondelēz International) and Talya Minsberg (Social Media Editor, New York Times) will detail best practices for how brands can market on Snapchat, such as the differentiation of Snapchat’s ROI vs. “more established” platforms like Facebook, Twitter and Instagram.

6. The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher

Hosted by Digiday • Wednesday 2/24 at 2:30PM • TimesCenter
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. This leadership series features in-depth presentations from Shareen Pathak (Digiday), Brian Becker (JPMorgan Chase), Stephanie Losee (POLITICO), and Jinal Shah (JWT New York).

7. Reach New Viewers! Develop Superfans! Impact Ratings! Launching A TV Show Via Social Media!

Hosted by VaynerMedia • Wednesday 2/24 at 3:00PM • SVA Theatre
Social media offers more ways than ever to build awareness around TV programs, but did you know it can drive and impact the new markers of success in today’s ever-changing television industry? This masterclass details how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

8. Breaking Down the Silos: Unleashing Creativity in a World Where Social is Everything

Hosted by Droga5 • Wednesday 2/24 at 5:30PM • TimesCenter
In this session you’ll learn from Droga5’s experience working with brands and platforms on how to transition social media from a detached discipline to a shared mindset, leading to more influential and effective integrated creative work. Moderated by David Griner of Adweek, speakers include Colleen Leddy (Head of Communications Strategy, Droga5), Hope Cowan (Creative Agency Partner, Facebook), and Jim Mollica (Global Digital Marketing Strategy, Under Armour).

9. Create by Numbers: How Insights, Data, and Paid Media Shape the Creative Approach

Hosted by VaynerMedia • Friday 2/26 at 1:00PM • SVA Theatre
The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. This session features speakers from VaynerMedia, Pinterest, and Fast Company who will explore the new ways of working together by bringing creative, strategy, account and paid media teams closer together than ever before.

We hope to see you in New York for Social Media Week! Join over 1,000 leaders who register each year, and in 2016, #SMWNYC features two official venues: The TimesCenter (FWD Stage) and SVA Theatre (EDU Stage). Attend the 70+ events with 200+ speakers for an incredible week you won’t want to miss. Get your pass here!

Brand POV on Content Marketing: Brian Becker of JPMorgan Chase Joins #SMWNYC

When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price. That means that brands, agencies and publishers need to prove that the level of investment in content is worth it.

Brian Becker, Executive Director and Head of Newsroom at JPMorgan Chase will provide insights into his team’s strategic thinking during this session, and discuss how they make well-informed decisions in the current content marketing landscape.

Register for your SMW New York Pass to hear this session!

Brian coordinates company-wide content strategy and operations, including managing customer engagement projects and underlying business objectives. In his time at Chase, he has cultivated new opportunities around social media and evolved existing strategies on large properties like Chase.com.

He also creates and manages governance models and works internally to advocate for the research, production and distribution of digital content to modernize the organization’s approach to marketing.

Brian’s session, “The High Stakes Of Content Marketing As Seen By A Brand, Agency And Publisher” takes place Wednesday, February 24 at 2:30PM at The TimesCenter (FWD Stage).

EVENT SPOTLIGHT: How To Make Your Event Seem As Awesome Online As It Does IRL

Social media can make or break your event with fans, attendees, and audience members sharing their thoughts and experiences online and amongst friends.

Splash, the experience marketing software that maximizes event impact – before, during, and after, joins Social Media Week New York to explore how event organizers and experiential professionals can turn their next event into social media gold.

Click here to register for SMW New York, and hear from Splash’s Co-Founder and “Party Scientist” Ben Hindman, who will cover everything from how to create “Instagrammable moments,” to how to design an irresistible invitation.

Ben is an events planner-turned-tech entrepreneur who prizes people skills above all else, and has conceptualized and developed several successful companies—all of which revolve around the collective power of shared experiences.

As CEO and Founder of Splash, Ben works alongside technologists, designers, marketers, and party planners to make sense of the events industry by anticipating trends, identifying unspoken user needs, and finding the next great laser light. In 2015 alone, his venture-backed software has powered 500,000+ events for brands ranging from Red Bull to the Pope.

This session, “How To Make Your Event Seem As Awesome Online As It Does IRL” takes place Friday, February 26 at 3:00PM at The SVA Theatre (EDU Stage).

Image Credit: Mashable Studios

EVENT SPOTLIGHT: Extending Lifetime Value – The Future Of Customer Engagement

Lifetime value is the magic word these days; everyone needs to find a way to create more enduring, valuable relationships with their customers.

Register your pass to attend this masterclass session at SMW New York, where attendees will be introduced to the different categories of retention marketing, ways to operationalize data to drive engagement, and tangible examples of businesses doing it right. There will also be a broad overview of tools and services that should be a part of any successful stack.

Led by Joshua Neckes, President of Simon Data, a tool that transforms data into clear insights, and allows digital professionals to get the most out of their marketing efforts, this session will demonstrate how world’s savviest companies think about – and increase – customer lifetime value through data.

Extending Lifetime Value – The Future Of Customer Engagement” takes place Tuesday, February 23 at 1:00pm at The SVA Theatre (EDU Stage).

Jane Gould, SVP of Consumer Insights and Research at MTV, Will Explore The Post-Millennial Generation at #SMWNYC

Jane Gould is responsible for connecting MTV’s internal and external clients to the heartbeat of its constantly evolving young audience.

She’s in charge of all consumer studies and trend forecasts – including quantitative and innovative qualitative analyses – conducted to guide MTV’s creative and business operations, including programming, development, marketing, digital and more.

A one-of-a-kind generational expert, she has studied the Millennial Generation for the past 15 years, having served most recently as Senior Vice President of Consumer Insights for Nickelodeon.

Register to attend SMW New York, and explore MTV’s findings and research of the post-Millennial generation. The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice… “The Founders”. Yes, seriously. The Founders

Along with a new name, Jane and her team discovered some fascinating insights into what drives this generation on-the-rise, and the responsibility they feel to build upon the societal blocks that Millennials are famous for disrupting. This session, “‘Hello “Founders’ – Meet The Generation After Millennials” takes place Friday, February 26 at The TimesCenter (FWD Stage).