Tag: smwnyc

6 Events at #SMWNYC Hosted by Industry Experts in Online Video

Posted on by Erica Perry

You’ve likely realized how often you see visual content in your News Feed, timeline, and social feeds. Facebook’s video offerings expanded (now with livestreaming), and platforms like Snapchat and Periscope show no signs of slowing down in terms of popularity, cultural influence, and personal interactions.

At SMW New York, several sessions are lined up to help those looking to learn more about today’s video content ecosystem, and hear from industry’s leaders on how they approach video strategy, budget, goals, and measurement of the content.

Additionally, attendees will gain a detailed understanding of technology’s impact on the entertainment world, and how to use video tools and services to their full capacity in order to successfully engage with key audiences.

Click here to sign up for SMW New York, and join our community this February 22-26

1. Keynote Comedy: A Love Story With Evan Shapiro, Featuring Dan Harmon, Jonah Ray and Kulap Vilaysack

(Hosted by NBCUniversal)
This session, led by NBCUniversal’s EVP, Digital Enterprises, Evan Shapiro will discuss topics of comedy, technology, and social media’s impact on entertainment.

2. Building a Great Social Presence the Resourceful Way

(Hosted by BuzzFeed)
This presentation will focus on offering participants a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget through a discussion of how two BuzzFeed social gurus rethought the industry.

3. Funny & Buzzy: How Comedy Central Gets Fans Talking With CMO, Walter Levitt

(Hosted by WOMMA)
In this entertaining session, Comedy Central’s CMO Walter Levitt will attempt to organize and rationalize the social media and on-the-ground tactics of Comedy Central’s marketing team into a fully thought–out strategy.

4. Reach New Viewers! Develop Superfans! Impact Ratings! Launch A TV Show Via Social Media!

(Hosted by VaynerMedia)
This masterclass will detail how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

5. Building A Startup Under The Infrastructure And Data Of A Legacy Media Company: A Great Big Story

(Hosted by Great Big Story)
In this session, you’ll learn how to build a content strategy that’s informed by data taken straight from your social media properties. Find out the secrets that can harness your data for audience targeting, distribution and much more. Great Big Story, a socially-distributed video network that covers stories, will lead this talk.

6. How 360° Video is Changing the Content Game

(Hosted by BOLD Worldwide)
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.

Register to attend today, and join us in New York this February 22-26 to hear from visionary speakers, industry leading brands, and thousands of New York’s media and technology professionals.

EVENT SPOTLIGHT: The Evolution of Data, Trust and Transparency in Advertising

Posted on by Tyler Becker

Transparency is a highly placed value at The Economist Group and it is something that readers are demanding more of. But are they really having a transparent experience, or do they merely think they are?

Register to attend SMW New York to learn the good and the bad of marketers and publishers using more and more innovative methods to create, deliver and disguise digital advertising. Native advertising is the latest under scrutiny from the FTC, which released new guidelines last month, but it won’t be the last as more examples come to light where advertising is indistinguishable by consumers from content.

From hidden sponsorships to privacy, Mina Seetharaman (Global Director, Content Strategy at The Economist Group) will lead a panel with Tonia Ries (SVP and Executive Director, Edelman Square), Barbara Basney (VP of Global Advertising and Media, Xerox) and Amanda Rubin (Global Co-Head, Brand and Content Strategy, Goldman Sachs).

“Making The Invisible Visible: The Evolving Roles Of Data, Trust And Transparency In Advertising And Publishing” takes place Tuesday, February 23 at 4:30PM at The TimesCenter (FWD Stage).

Learn How 360° Video Is Changing The Content Game at SMW New York

Posted on by Tyler Becker

If you’re a marketer or content creator that engages audiences, you need to understand 360° video, and its potential to revolutionize the content ecosystem. While 360° video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Register for your pass, and hear Brian Cristiano (CEO, BOLD Worldwide) explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it, and how to leverage social media to drive interaction.

Brian’s session at SMW New York, “How 360° Video is Changing the Content Game” will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. This event takes place Thursday, February 25 at 3:00PM at the SVA Theatre (EDU Stage).

Putting Your Brand at the Center of Storytelling with Sam Olstein, GE’s Global Innovation Lead

Posted on by Tyler Becker

Entertainment, experience, and authentic engagement can transform brands in the eyes of fans. Today’s Millennials are hungry for stories that are relevant to them, and they don’t want to be sold to. Instead, they want to be active participants with a direct connection to their favorite brands.

At General Electric, there’s an ongoing goal to foster global innovation on new digital channels, and introduce the GE brand and story to new audiences. Sam Olstein (Global Innovation Lead, General Electric) will participate at SMW New York to discuss insights on community management, the power of social influence, and how mobile technology facilitates “advertainment” in today’s digital ecosystem.

Attendees that register for SMW New York and attend this session will learn how to use content and stories to reach and engage a Millennial audience, the differences between a welcomed entertainer versus an unwelcomed sales person, and the keys to find and work with the right influencers for your brand.

This session, “Your Brand, Their Story: Exploring The Shift In Content Creation And Consumption” takes place Friday, February 26 at 9:00AM at The SVA Theatre (EDU Stage).

Image Credit: USC Annenberg

Spotify’s Maureen Traynor Will Discuss Millennials, Music, and Social Sharing at #SMWNYC

Posted on by Tyler Becker

You’ve all seen someone recording an entire concert on their phone instead of watching it. Sure, the video looks great and received likes from friends, but is it worth the distraction?

Social media has an overarching role in almost every experience Millennials have, and according to a recent study, 70% of Millennials feel that social media enhances the live music experience. In fact, most Gen-Y and Gen-Z individuals prefer music content in their Facebook newsfeed to show their knowledge and interests to friends.

Make sure you register for SMW New York, and hear from Spotify’s Sr. Director of Partner Solutions, Maureen Traynor, who will discuss the role of social media in the music industry. She’ll explore what the Spotify team has learned from billions of songs shared on Facebook and across social media, as well as why Millennials and younger generations view music as an integral part of their online activity.

Maureen’s session, “How Social Has Rocked The Live Music Experience” will take place on Wednesday, February 24 at 4:30PM at The TimesCenter (FWD Stage).

EVENT SPOTLIGHT: Don’t Call Them Gen-Z, They Call Themselves “The Founders”

Posted on by Tyler Becker

When MTV first began researching post-Millennials, none of the generational names currently in play seemed to sum up the essence of the kids themselves. So MTV asked, why not go straight to the source?

The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice? “The Founders”. Yes, seriously… The Founders.

If you’re eager to hear more about what MTV learned and discovered after their conversations with these 13 and 14-year-olds, register for SMW New York, and attend their session on Friday, February 26 at 2:30PM at The TimesCenter (FWD Stage).

Along with this new name comes instructive insights into what drives this generation on-the-horizon, and the responsibility they feel is required to build upon the societal blocks that Millennials are famous for disrupting.

GIFs are the Gifts That Keep on Giving: Hear from Giphy’s COO at #SMWNYC

Posted on by Tyler Becker

GIFs (yes, it’s a hard “G” sound) are the new soundbites, quick one liners, exclamation points, reactions and punch-lines all rolled into one endless loop. It has become a new language for creators, artists, marketers and audiences everywhere. It’s the newest of mediums and has firmly taken root in the lexicon of modern communication.

Marketers have been quick to embrace the GIF and in recent weeks and months we have seen some exceptional examples of how this new medium can be harnessed to engage fans, customers and audiences in stunningly new and interesting ways.

Register for SMW New York today, get ready to hear from Giphy, the world’s first and largest search engine for GIFs allows people across the world to access their visual and cultural search engine that makes texting and communicating online more fun than ever before.

Giphy’s COO, Adam Leibsohn will join us for a chat with Toby Daniels, Founder and Executive Director of Social Media Week on Friday, February 26 at 10:00AM at the SVA Theatre (EDU Stage). They’ll chart the meteoric rise of the GIF, and how advertising is shaped around this new storytelling format.

Jonah Ray (Actor, Musician, Comedian, and Podcaster) Will Speak at SMW New York

Posted on by Tyler Becker

The world is at an inflection point, similar to where broadcast TV was in the 70s and 80s with a massive boom in content production. Today, though, it’s on various digital platforms, and when reality is dark, comedy flourishes.

We’re thrilled to welcome an incredibly talented and funny group of individuals to SMW New York, where we’ll hear their perspectives on comedy, technology and social media’s impact on entertainment.

One of the speakers participating in this session is Jonah Ray, co-host of The Nerdist Podcast and co-host of Comedy Central’s The Meltdown with Jonah and Kumail. Just a few months ago, Jonah Ray was announced to be the new host of the revival of Mystery Science Theater 3000.

On Tuesday, February 23 at 1:30PM at The TimesCenter (FWD Stage), Jonah will join Dan Harmon (Community, Rick and Morty, and HarmonQuest), Kulap Vilaysack (Creator of Seeso’s Bajillion Dollar Propertie$ and co-host of Who Charted?) and Evan Shapiro (EVP of Digital Enterprises, NBCUniversal) to discuss on comedy, technology, the current media landscape, and Seeso, the new steaming comedy channel from NBCUniversal

Click here to register for SMW New York, which takes place February 22-26. We’re bringing together thousands of industry leaders across marketing, media and technology.

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8 Speakers Leading Discussions on Publishing and Content Creation at #SMWNYC

Posted on by Tyler Becker

Everything we read, watch, and listen to online starts as an idea, and ends up as content. Some content performs better than others, but it seems like anyone and everyone is trying to throw their hat into the content and publishing ring.

At SMW New York, some of the leading publishers and content creators will join us to share their knowledge, learning, and experience with attendees. Click here to register your pass for SMW New York, and gain access to events and speakers that will dive deep into the current and future state of online content and digital publishing.

1. Stephanie Losee (Executive Director, Brand Content, Politico)

Tuesday, Feb. 23 • 2:30PM • TimesCenter (FWD Stage)
When it comes to brands creating engaging content, the stakes have never been higher. The growth in programmatic and in ad blockers means that content needs to be at Hollywood-scale and cost half the price, which forces brands, agencies and publishers to prove that the level of investment in content is worth it. Along with Stephanie, hear from Brian Becker (Executive Director, Head of Newsroom, JPMorgan Chase), Shareen Pathak (Brands Editor, Digiday), and Jinal Shah (Digital Strategy Director, JWT New York).

2. Joyann King (Editor, HarpersBazaar.com)

Tuesday, Feb. 23 • 3:30PM • TimesCenter (FWD Stage)
Joyann will speak on this panel to explore how large scale increases in social followings are achieved, and compare the effectiveness of two differing social strategies: the use of performance metrics and audience data to inform social content, and following gut instinct to create posts that resonate with audiences. Kate Lewis (VP, Content Operations & Editorial Director, Hearst Digital), will moderate this session.

3. Summer Anne Burton (Editorial Director, Distributed, BuzzFeed)

Wednesday, Feb. 24 • 11:00AM • SVA Theatre (EDU Stage)
In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media by rethinking the way the industry sees social media editors, content, and distribution. They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking, and how they used data to inform their strategies.

4. Chris Berend (Vice President for Video Development, CNN)

Thursday, Feb. 25 • 9:00AM • SVA Theatre (EDU Stage)
Learn how to build a content strategy that’s informed by data from your social media properties. Plus, find out secrets to harness that data for audience targeting, distribution and more. Berend brings a wealth of experience to Great Big Story, a socially-distributed video network that covers real stories, where he oversees strategy and day-to-day operations from editorial to product and audience development.

More at SMW New York: 5 Events At #SMWNYC On How To Engage Gen-Y And Gen-Z On Social Media

5. Emily Bazelon (Staff Writer, The New York Times Magazine)

Thursday, Feb. 25 • 11:30AM • TimesCenter (FWD Stage)
In 2008, the political news cycle moved to the blogs, and in 2012 it spilled into social media but remained mostly intact as an insular conversation among journalists and opinion-shapers. In 2016, it’s being disrupted by candidates, trolls, and everyone in between. Hear from Emily Bazelon as she joins this session hosted by Blue State Digital. Also on this session is Garance Franke-Ruta (Editor in Chief, Yahoo Politics, Yahoo News).

6. Neal Mann (Editor, The Wall Street Journal)

Thursday, Feb. 25 • 4:30PM • TimesCenter (FWD Stage)
Will data be the new Editor-in-Chief? With the rise of machine learning and the availability of data, both publishers and platforms rely on algorithms, analytics and data modeling to personalize content to no end. A reader’s interaction with content becomes part of an optimization equation, based on preferences, actions taken online and the communities they belong to. Is this a good thing? Does journalism suffer without a human touch? Neal Mann will answer these questions and more during this session.

7. Philippe von Borries (Co-Founder and Co-CEO , Refinery29)

Friday, Feb. 26 • 9:30AM • TimesCenter (FWD Stage)
Through the rise of social networks and smartphones, the millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion.

8. Eric Alt (Editor of CoCreate, Fast Company)

Friday, Feb. 26 • 1:00PM • SVA Theatre (EDU Stage)
Eric Alt will participate in a session to discuss why designers, writers, photographers and video producers need to think about execution and ideas informed by data on how to better speak to our audiences. Content creators are reducing subjectivity in favor of new ways of working by bringing creative, strategy, account and paid media teams closer than ever, all through insights and numbers.

The Second Round of Official #SMWNYC Speakers and Events Are Now Live

Posted on by Tyler Becker

We’re excited to announce the second round of official events that are now live. Click here to view the updated schedule for SMW New York, which features newly added event partners such as Comedy Central, Refinery29, Giphy, Salesforce, and BuzzFeed.

New Session Spotlights:

New Speaker Spotlights:

  • Rash Bhalla, CPG East Lead, Creative Strategy, Pinterest
  • Chris Berend, Vice President for Video Development, CNN
  • Emily Bbazelon, Staff Writer, The New York Times Magazine
  • Barbara Basney, VP Global Advertising and Brand Content, Xerox
  • Hope Cowan, Creative Agency Partner, Facebook
  • Brian Clark Howard, Writer and Editor, National Geographic News
  • Rachel Christensen, Managing Social Media Editor, BuzzFeed
  • Jason Dailey, SVP Search and Social, MediaVest
  • Garance Franke-Ruta, Editor in Chief, Yahoo Politics, Yahoo News
  • Johann King, Editor, HarpersBazaar.com
  • Adam Leibsohn, Chief Operating Officer, Giphy
  • Neal Mann, Editor, The Wall Street Journal
  • Mina Seetharaman, Global Dir., Content Strategy, The Economist
  • Bachir Zeroual, Global Dir., Marketing Ventures, Coca-Cola
  • Matt Turck, Managing Director, FirstMark Capital
  • Click here for the full list of SMW New York speakers

5 Events at #SMWNYC on How to Engage Gen-Y and Gen-Z on Social Media

Posted on by Tyler Becker

Over the past few years, Millennials and members of Gen-Z are creating more conversations than ever before. They are some of the most active individuals online, as well as consuming media and content at all times throughout the day. From quick Snapchat Stories from friends, to binge-watching Netflix and streaming digital-only shows, Millennials and Gen-Z are changing the industry, and everything we thought we knew about it.

At Social Media Week New York, several sessions from leading brands and organizations will host conversations on this topic. Which types of campaigns resonate the most with Millennials? How are they spending time online? Who is the next generation, and what do we call them? Join us this February 22-26 by registering your pass, and participate in these forward-thinking conversations with thousands of leaders across media, marketing, and technology in New York all under one roof.

1. Pope-Emojis and Millennials: A Case Study in How the Catholic Church Engages the Largest Generation Alive Today

(Presented by Tracx US) – Tuesday Feb. 23 • 10:00AM • SVA Theatre

As social media usage continues to grow exponentially, it is becoming an increasingly effective medium for brands and organizations to connect with audiences of all ages, but in particular younger generations. Learn how a collaboration with a global Catholic Digital Media Company and Tracx, the leading social business cloud, resulted in an incredibly successful #PopeIsHope #GoodIsWinning campaign.

2. Online Identities and Impact on Gen-Y and Gen-Z Consumers

(Presented by Code and Theory) – Wednesday Feb. 24 • 1:00PM • SVA Theatre

60% of Gen-Y (globally) say it’s important they’re connected at all times. This session will cover the ins-and-outs of how Gen Z and Gen Y manage identities and relationships across multiple social networks, hide in plain site, and what type of content and brands they are willing to engage with.

3. Keynote: The Millennial Ideology, with Co-Founder and Co-CEO of Refinery29

(Presented by Refinery29) – Friday Feb. 26 • 9:30AM • The TimesCenter

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology, and Philippe von Borries, Co-founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents using concrete examples of how Refinery29 is capitalizing on this shift.

4. The Millennial Guide to Being a Boss – Secrets from Forbes 30 Under 30 List Members

(Presented by Forbes Media) – Friday Feb. 26 • 11:30AM • The TimesCenter

This session, moderated by Tom Davis (Chief Marketing Officer at Forbes Media), will feature members of Forbes’ 30 Under 30 list. The focus of the discussion will be on leadership lessons from Millennials who are leading top companies or startups, and how they’re doing things different than generations before them.

5. Hello “Founders” – Meet the Generation After Millennials,

(Presented by MTV) – Friday Feb. 26 • 2:30PM • The TimesCenter

The MTV Insights team went to work with a group of 13-14-year-olds in-person and via virtual focus groups who identified more than 500 potential generation names that were ultimately tested in a nationwide, quantitative survey. The top choice – The Founders. Yes, seriously… The Founders. Hear from the experts at MTV as to what sets The Founders apart from Millennials, what principles brands will need to consider for future marketing and how Founders will change the social media game.

Click here to register your pass for SMW New York, and join thousands of leaders across media, marketing, and technology this February 22-26

The Millennial Ideology: Keynote with Refinery29’s CEO at #SMWNYC

Posted on by Tyler Becker

Through the rise of social networks and smartphones, the Millennial ideology has transformed communication, making instantaneous, raw, and constant contact the norm. The ability to connect with anyone, anywhere has created a global information network and universal ideology that hasn’t existed until now and provided a unique opportunity for media companies to scale and reach a global audience at an extreme pace.

Philippe von Borries, Co-Founder and Co-CEO of lifestyle media company Refinery29, will discuss the advantages and challenges that this new landscape presents. He’ll lay out concrete examples of how Refinery29 is capitalizing on this moment through its recent global expansion plans, and how the Millennial ideology has powered Refinery29’s strategy of creating relevant, timely content that fosters deep connections with audiences around the globe.

Click here to get your pass and attend Philippe’s session. Join us at SMW New York on Friday, February 26th at 9:30AM on the FWD Stage at The TimesCenter for “The Millennial Ideology, With Co-Founder And Co-CEO of Refinery29, Philippe von Borries”.

About Philippe von Borries

Philippe von Borries is the Co-Founder and Co-CEO of Refinery29, the leading digital media company for millennial-minded women with a loyal following of over 25 million. The company has grown to over 300 employees and expanded beyond its style roots to speak to a broad range of topics from pop culture to health to politics across multiple platforms around the world.

At Refinery29, Philippe leads the content, product and marketing teams, and drives the company’s strategic vision including global expansion and video strategy. Click here to read his full bio, and learn more about Philippe.

Want to attend SMW New York this February 22-26, and join thousands of industry leaders across marketing, media and technology?

Register Your Pass Today

Image Credit: Digiday

Comedy Central CMO, Walter Levitt to Keynote #SMWNYC

Posted on by Tyler Becker

With a roster including Broad City, Inside Amy Schumer, The Daily Show with Trevor Noah, Drunk History, and other cultural and comedic powerhouses, you might think the marketing team at Comedy Central can sit back, relax, and spend their days with their feet up on their desks, sipping margaritas all day. But that couldn’t be further from the truth, since they all have standing desks.

But, once in a while they do take a break and focus on creating buzz-worthy campaigns for their brand and franchises. At SMW New York, Comedy Central’s CMO, Walter Levitt, will deliver an entertaining and informational keynote to organize and rationalize all of Comedy Central’s social media and on-the-ground tactics into a fully thought–out strategy.

Click here to get your pass and attend Walter’s session, presented in partnership with WOMMA. “Funny & Buzzy – How Comedy Central Gets Fans Talking” will take place on Wednesday, February 23rd at 1:30pm ET on the FWD Stage at The TimesCenter.

About Walter Levitt

Walter Levitt is CMO for Comedy Central and is based in the company’s New York City office. Since joining Comedy Central in 2011, Levitt has led numerous successful new initiatives including a strategic repositioning of the brand, the introduction of many multiplatform hits including “Key & Peele” and “Inside Amy Schumer,” and the launch of the Comedy Central App.

He also oversaw the marketing of Comedy’s Central’s highest-rated specials of all time, “The Roast of Charlie Sheen” and “The Roast of Justin Bieber.” To learn more about Walter, click here for his full bio.

Want to attend SMW New York this February 22-26, and join thousands of industry leaders across marketing, media and technology?

Register Your Campus or Insider Pass Today

Hearst’s Lessons at #SMWNYC on Using Data and Gut to Build Social Audiences

Posted on by Tess Kaytmaz

Kate Lewis, SVP and Editorial Director at Hearst Magazines Digital Media (HMDM), will moderate a session with three Hearst Digital site editors to explore how audiences of large scales can successfully build and cater towards their social presence.

They will compare the effectiveness of two different social strategies: the use of performance metrics and audience data to inform social content, and following one’s gut instinct to create content that resonates with a community.

The Hearst brands represented on the panel have experienced the largest social audience increases during 2015, and session takeaways and will include: 1) the significance of insight teams, 2) the importance of humans analyzing data, and 3) how to communicate with your audience as if it’s a group of like-minded individuals.

“Data vs. Gut” will take place on Tuesday, February 23rd at 3:00pm at the TimesCenter (FWD Stage), and participating editors on this session include:

  • Joyann King of HarpersBazaar
  • Joanna Saltz of Delish
  • Betsy Fast of Seventeen

★ Join thousands of industry leaders at SMW New York ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Latino Weekly

Unpack the Industry’s Latest Social Measurement Guidelines with IAB at #SMWNYC

Posted on by Tess Kaytmaz

Social media, including paid, owned and earned, continues to rapidly evolve, which is why Social Media Measurement Guidelines are needed to help agencies and marketers better understand the real impact of social media spend.

Recently, the Media Rating Council (MRC) issued Social Media Measurement Guidelines to help establish a detailed set of methods, definitions and common practices for organizations that measure social media activity.

Join us at SMW New York to hear leaders from IAB, Ogilvy & Mather, The Coca-Cola Company, Crowdtap, and Media Rating Council (MRC) to unpack these new guidelines, and examine its impact on the media industry. Why was it necessary to prepare these guidelines? Why it is important that we all used the same definitions to define key words? How, practically speaking, should the sell-side and buy-side use the guidelines on a daily basis?

Susan Borst, Director of Industry Initiatives at IAB, will lead this session, “Social Media Measurement: How Everyone Wins” on Tuesday, February 23rd at 9:00am at the SVA Theatre (EDU Stage).

★ Join thousands of industry leaders at SMW New York ★

About Susan Borst

Susan Borst is a Director of Industry Initiatives, heading up the Social Media, Content Marketing, Native Advertising, B2B and Games member committees to identify key challenges and opportunities for growth, and setting standards and best practices.

After 20+ years at top NYC creative agencies (Gotham, Kaplan Thaler Group, Grey Worldwide and Hill Holiday), Susan made the move to digital in 2010. At IAB, Susan leads the Social Media, Content Marketing, Native Advertising, B2B and Game Advertising committees, leading hundreds of digital publishers/platforms and technology providers to identify key challenges and opportunities for growth, and setting standards and best practices. Under her leadership, these groups have produced the IAB Native Advertising Playbook, Content Marketing Primer, Social Media Buyer’s Guide, Game Advertising Ecosystem Guide, User Generated Content guide, Building a B2B Brand Online For Dummies guide and many more.

Recent speaking engagements include OMMA Native, Business Insider Ignition, SXSW, Social Media Week in NYC and Chicago and more. She is on the jury for The Shorty Awards and the Content Marketing Institute Awards and was named one of the “15 People in NYC That are Changing Advertising That You Need to Know About” by Alley Watch (8/14) and named a “Top 50 Marketing Thought Leaders Over 50” by Brand Quarterly (2015.) She is based out of NYC and lives in CT. She is also half Icelandic, but loves Swedish Fish.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Izea

Hello Alfred! AI, Data, and Empathy of the Future Customer at #SMWNYC

Posted on by Tess Kaytmaz

Every modern company that sells something or offers a service is concerned with taking care of their customers. This means handling problems when they happen, anticipating needs, making recommendations on products, and responding in a timely fashion.

But as technology becomes more efficient and brand experiences grow deeper and more complicated, how will the idea of customer experience evolve in the coming years? How will things like data and artificial intelligence improve how businesses engage with their customers, and what role will the human qualities of empathy and finesse still bring to the table? What will be the meaningful interplay between the two and what are the big opportunities?

Jess Beck, COO & Co-Founder of Hello Alfred, an automated portal for getting your chores and home services done, will join a session at SMW New York with leaders from Havas LuxHub, Barbarian Group, and IBM to discuss the evolution of AI, and what the next 5, 10, and 25 years might look like for businesses and customers.

Jess’ session “AI, Data, And Empathy: The Future Of The Customer Experience” will take place on Thursday, February 25th at 2:30pm at the TimesCenter (FWD Stage).

★ Register today by purchasing your pass ★

About Jess Beck

“Jess is the Co-Founder & COO of Hello Alfred, the home operating system that is making the luxury of help affordable. Hello Alfred is one of the first companies in the on-demand economy 2.0, and under her direction the Alfred team has grown to 22 people in two cities and raised $12.5 million in VC funding in the past year. Prior to Hello Alfred, she worked at McKinsey, and before that, graduated from Harvard Business School with an M.B.A, and from Williams College with Honors in Economics.”

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Generate Leads and Become a Brand Partner During #SMWNYC

Posted on by Toby Daniels

SMW New York is just five weeks away, have you made final plans yet on how you and your company will be involved? We wanted to share a few ways for your brand to establish a presence including:

If you’re interested in becoming a sponsor, or would like to know more about the opportunities still available, we would very much like to hear from you. As an official partner you’ll be joining brands and agencies like Microsoft, Ogilvy, Brandwatch, Spotify, Accenture, Ford, Edelman, Google, YouTube, Capital One, American Express, Sysomos and dozens more who have all been integral to the growth and success of Social Media Week over the past 7 years.

Up Next: Announcing The Launch Of SMW New York’s Initial Program Of Events For 2016

“The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally.” – Josh Karpf (Global VP, Social Media Marketing at Spotify)

To get more info about partnership packages, or our group pass discounts, please email sponsorships@socialmediaweek.org

Data, Trust & Transparency in Content Advertising Featuring Goldman Sachs at #SMWNYC

Posted on by Tess Kaytmaz

Marketers and publishers are using more and more innovative methods to create, deliver and disguise digital advertising. Native advertising is the latest under scrutiny from the FTC, which released new guidelines last month, but it won’t be the last as more examples come to light where advertising is indistinguishable by consumers from content.

Amanda Rubin (Global Co-Head of Brand and Content Strategy at Goldman Sachs), will participate in this session at SMW New York with Barbara Basney (VP of Global Advertising, Brand Content, and Media at Xerox Corporation) and Tonia Ries (SVP and Executive Director, Edelman) to discuss the age of native advertising, and what exactly is the transparency experience for consumers.

“Making The Invisible Visible: The Evolving Roles of Data, Trust And Transparency In Advertising And Publishing” will take place on Tuesday, February 23rd at 5:30pm at the TimesCenter (FWD Stage).

★ Register today by purchasing your pass ★

About Amanda Rubin

“Amanda is global co-head of Brand and Content Strategy in the Executive Office. The group is responsible for creating and highlighting content that focuses on Goldman Sachs’ analysis and work related to economies, markets and clients. The group leverages various communications channels, including advertising and digital platforms, to reach across the firm’s core external constituencies, including clients, investors and the public.

Amanda joined Goldman Sachs in 1997 in the Brand Marketing and Digital Strategy Group, focusing on the firm’s corporate brand, including advertising campaigns, the external website, social media presence and marketing efforts for corporate engagement and recruiting initiatives. From 2010 to 2014, she served as co-chair of the Legal, Compliance, Internal Audit and Executive Office Women’s Network. Amanda was named managing director in 2012.

Prior to joining the firm, Amanda worked at Chiat Day, Ogilvy & Mather, and DDB Needham Worldwide. While at those firms, she worked with industry leaders such as American Express, Bank of New York and Digital Equipment Corporation.” (via Forrester)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: IAA

The Millennial Guide To Being A Boss: Forbes’ CMO & 30-Under-30 Leaders Joins #SMWNYC

Posted on by Tess Kaytmaz

It seems like we’re hearing more and more about Millennial employees taking over the workforce. These young, passionate, trailblazing leaders are founders, technologists, designers, strategists, creators, and everything in between.

At SMW New York, we’ll hear from one of Forbes’ 30-Under-30 honorees, Neil Parikh (Co¬founder and COO, Casper), along with Michael Monroe (VP of Marketing, Forbes Media), to discuss what it’s like to lead a company, and some of the learnings they’ve had along the way.

“The Millennial Guide To Being A Boss – Secrets From Forbes 30 Under 30 List Members” will take place on Friday, February 26th at 11:30am at the TimesCenter (FWD Stage).

Building Your Social Presence at #SMWNYC with BuzzFeed’s Social Team

Posted on by Tess Kaytmaz

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution.

They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

Summer’s session “Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed” will take place on Wednesday, February 24th at 11:00am at the SVA (EDU Stage).

★ Register today by purchasing your pass ★

About Summer Anne Burton

Summer is the Editorial Director of BFF, a team at BuzzFeed that makes cool original stuff on social networks and platforms. She was previously the Managing Editorial Director in BuzzFeed’s editorial department, and once upon a time she was BuzzFeed’s first Weekend Editor.

Before she started at BuzzFeed, Summer lived in Austin Texas as a freelance illustrator and writer who contributed to ESPN: The Magazine, The Hairpin, Fangraphs, The Classical, and more. She was also a waitress, barista, bookseller, toy store clerk, advertising manager, hair salon receptionist, a writer at a now defunct website for tweens, and a stablehand.

She also has a new project called “Every Hall of Famer,” a blog where Summer is drawing every single member of the National Baseball Hall of Fame. (via Summer Anne Burton)

About Rachel Christenson

Rachel Christensen is the managing social media editor for Buzzfeed, the social media manager for Food52, the James Beard Award-winning online food community, recipe hub, and home and kitchen shop. She formerly led social media for Real Simple magazine and at NBC’s Television Without Pity. She lives in Brooklyn.

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Texas Monthly