Amanda Rykoff is a NYC-based sports fan, TiVo junkie and social media enthusiast. She shares her observations, commentary and diatribes on these and many other topics at The OCD Chick. You can follow her on Twitter @amandarykoff.
This popular event, hosted at the spectacular midtown offices of JWT and sponsored by Meebo, attempted to answer this potentially multi-billion dollar question: with so much choice in how consumers tap into their social graph, how do media and brands reach, connect and influence these networks at scale?
An outstanding panel took on that question and many more, and engaged in an entertaining, intelligent and extremely informative dialogue about this new and evolving topic. Here’s who shared their insights and opinions with an engaged, constantly tweeting crowd:
- Moderator: David Berkowitz (@dberkowitz) Senior Director of Emerging Media & Innovation, 360i
- Seth Sternberg (@sethjs), CEO, Meebo
- Mark Ghuneim (@MarkGhuneim), CEO, Founder of Wiredset and Trendrr
- Hashem Bajwa (@HashemBajwa), Head of Digital at Droga 5
- Anna O’Brien (@annaobrien), social media enthusiast and data analyst (“Anna the Analyst”)
Berkowitz led the panel through a practical (and slightly aggressive) agenda, including: What techniques will work? How can marketers maximize the audience? And what’s next in this new and constantly evolving world of social graph optimization?
What’s a Social Graph?
But before we even get to those questions, there may be a few of you out there who want to know what a social graph is. And just in case you need to know, you’re in luck. When people use the term “social graph”, they’re referring to an online representation of our relationships (personal, family, business) on social networking sites.
Social Graph Optimization
Social graph optimization is just the term for how to maximize a presence in a user’s social graph (Twitter, Facebook, etc.). Or to put it another way, for people that run websites and brands, how to get SEO optimization and lots of visibility in all the feeds in the social graph?
Simple, right? Not so fast.
We’re in a new, constantly evolving social media world, both as consumers and marketers. The social graph and the ways to reach consumers constantly changes and grows. As consumers are provided with seemingly infinite networks, marketers need to be creative, sensible and practical about ways to connect with consumers. Social media and social graph optimization represent important new tools to be explored, but aren’t the so-called magic marketing bullets.
Tale of the Tweets
What follows is my recap of the panel, which I call the Tale of the Tweets. It’s a collection of live tweets from the event which provides an entertaining, unfiltered and real-time look at what the panelists discussed. For more insights from the Twitterati (and there were a lot of people live-tweeting the event), Twitter Search #smwgraph.
Just Getting Started
Aaand like every #smwny event, we’re starting a half hour late.
Search v. Social Graph
This is the wild wild west. #smwgraph
What is a Social Graph?
P.S. I wasn’t asking what a social graph is. That was asked at the panel! #smwgraph
How to Optimize the Social Graph?
Most important part of any business is to listen and understand what your customers, competition is saying. What you should be saying. (@annaobrien)
How to Encourage Sharing?
I may have a blackberry, but thank god I have a black MacBook to help save my credibility at #smwny.
What Does SGO Mean to Your Business?
Location-Based Applications in the Social Graph:
Aha! Hot question: where do mobile location-based applications factor in to the social graph? #smwgraph
Sharing: How much? How little?
Digital and Social Media Education
What’s Next in Analytics?
On Customer Service
Quote of the Day
Want to read more about Social Graph Optimization? Check out this article.
This was a great panel. And stay tuned. We’ll soon be talking about “SGO” in the same way we’ve been talking about “SEO” for years.