You Don’t Have to Be a Sinner to Be Social Media Savvy

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Jessica Bender, please click here. You can watch the SMW NYC event on livestream here

Being a social butterfly takes a lot of energy; along with constantly juggling your Facebook and Tumblr feeds, you have to make sure to be smart about what you’re doing on your beloved social networks. Add another thing to your list of things to be concerned about – you might be a social media sinner, and you might not even know it.

If you’re desperate to run to confession to have your soul detoxed, don’t freak out too much. According to a survey conducted by marketing-communications brand JWT, 71 percent of people over the age of 18 have committed at least one social media sin. On top of that, the average person is guilty of doing two sins out of seven.

So, let’s get to the bottom of this. What, exactly, are the seven social media sins? Answer: they are much like the seven deadly sins we’re all very familiar with. The rundown of the scorching sins are:

1. Greed of social media attention

2. Gluttonous towards consumption of online and social content

3. Lust and desire – think of spending too much time sexting with your boy/girlfriend of the week or watching too much Internet porn

4. Social media enabling you to be a lazy bum

5. Acting angry or lashing out towards people on your social network

6. Social media arrogance

7. Jealousy towards what other people in your network are doing

The topic of teens’ sins on social networks came up heavily during the How and Why We Share: The Seven Deadly Sins of Social Media panel on February 16th at JWT Headquarters. Editor-in-Chief of Seventeen Magazine, Ann Shoket, knows first-hand about teens’ online behavior, since she and her team interact with teenage girls all the time. “[It’s great] that girls have a voice and can make a mark,” Shoket comments. “[However}, teens have to be incredibly smart about their own PR and making their own image.” If they’re not, teens are going to abuse their power of free speech and spew obscenities and TMI facts that their followers don’t want to hear.

Another problem that teens may face thanks to their social media use is acting shallow about practically anything they encounter. “Liking something has become such a shallow act,” said JWT Digital Strategist Jinal Shah. “Blogging’s better because it pushes people to think and get into a conversation.” More importantly than that, it enables readers of blog posts to construct new and original thoughts upon reading a piece of stellar writing. That’s definitely something that most teeny-boppers have a hard time doing on Twitter, with the very-limited character space and all.

It’s evident what the Big Baddie of Social Media is, though; the utterly despicable act of trolling and cyber bullying (or, as Shoket prefers to call it, “digital drama”). It feels like every day a new story comes out about teens being tortured by their peers or complete strangers on the Internet.

The perfect example of Internet trolling at its worst (at least in my eyes) was the sad situation involving Florida tween Jessi Slaughter. If you don’t know about this, let me clue you in. 11 year-old Jessi liked to post semi-inappropriate videos and self-portraits on MySpace and YouTube. This would usually go unnoticed and ignored by everybody except her friends. Unfortunately, a poster from the infamously trollish 4chan picked up on one of her videos and posted it all over the site. The Team of Trolls couldn’t help but harass her from all sides, from calling her names via email and IM to sending her death threats via text. Long story short, the trauma of the online harassment landed her in several mental institutions.

Cyber bullying may be hard to defeat, but it’s not immortal. For instance, Seventeen launched a social media campaign called Delete Digital Drama last summer to fight back against it using Facebook and Twitter badges to start the conversation. With a growing community of teens against this harsh form of bullying, it should be harder to get away with harassing people on each other’s Facebook walls.

Now that you’ve been enlightened of your possible online wrongdoings, it’s now up to you to check yourself before you go off being a social media menace. You’ll feel a heck of a lot better not being a troublemaking troll or a jealous lazy bum.

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Sports, Gaming, and Social Media

This post is a series of blogs contributed by SMW NYC media partner Differences Magazine. To learn more about Differences Magazine and to see the original post by Vivian Nunez, please click here

 

Watching any kind of sports game has always been considered a very social experience, but in the last few years that social experience has transitioned more and more into a social media experience. Many of the questions that were addressed in the first half of the panel had to do with social media and whether its involvement in sports would take away from the integrity of the sporting event. The overall verdict was that a balance needed to be reached between physical “in the moment” interaction and virtual interaction with sporting events.

Sports networks have begun to use mass relevance as the perfect gateway to incorporate social media into the sports experience. They have also been using mass relevance as the perfect way to bridge the gap between those experiencing the event live and those tuning in through other platforms. The advantage to this particular kind of interaction is the conversation that emerges as a result. Many young adults are as plugged in to the TV set as they are to their smart phones while watching sports; the use of mass relevance really allows their voice to be heard regardless of where they are watching the event from.

Social media has also been incorporated into the everyday life of sports through its athletes. MLS, NBA, NFL, MLB, and the NHL all have athletes that connect to their audience through Twitter and although that interaction really helps leverage the brand as a whole, its most important contribution is the relationship it establishes. The use of social media cuts out the middleman that tends to exist between a fan and his favorite athlete. For the young adult demographic it is monumental to be able to speak or share thoughts with your favorite athlete or sports personality through Twitter, Google+, or any other social media platform.

The integration of social media into the sporting event really assists each sporting channel because as stated in the panel “fans are the insider perspective of games”, a lens you can get no where else. As a result, the Millennial generation can relate more to a game if they are also able to capture the moment and update their friends about it. The best aspect of being able to use social media through the season is that it is also as easy to get information during off-season, a win-win for both the sports brands and the sports aficionados.

The same theory of social media interaction in sports events is found in the gaming world. The gaming world might even be using it to a greater extent because it is their only base to be able to compare how good they are versus how good everyone else. Nonetheless the idea is the same, if social media was incorporated correctly and information was not only stated but used to start conversations the sports industry and it’s audience would benefit endlessly from it.

My Social Media Week: Food for the Mind, Body & Soul

I can’t recap my first day of Social Media Week NYC without mentioning the night that preceded it. Speakers at 9am always seem more colorful when they’re presenting on the heels of a crazy party. And Social Media Week’s 2012 Opening Reception – hosted by Nokia and held at the Greenwich Village Country Club – included an open bar and competitive sports. I knew I was headed for a great week when I hit, not one, but TWO hole-in-ones over 7 holes of mini golf! Given that we live in a digital world, I’m shocked and saddened that nobody filmed my moments of glory (okay, luck). Nevertheless, the tone was set for a special week – and the following day’s events did not disappoint.

 

Keynote: Gabe Zichermann on The Business of Fun: How Gamification Will Change Your Organization: I’m in the (green) gamification business and Gabe Zichermann is my guru. While my personal focus centers on leveraging gamification to promote sustainability, if you’re even remotely involved in game-based marketing, you can thank Gabe Z for evangelizing the movement and making it tangible. He literally wrote the book on gamification, which he defines as “the process of using game thinking and mechanics to engage people and solve problems.” As always, Gabe’s talk was a mix of thought innovation, business application and unadulterated fun. While I’ve had the pleasure of seeing Gabe speak numerous times, he drops new gems with each appearance. This presentation included my first exposure to the concept of “fluid intelligence,” which characterizes the ability to think critically and solve problems. It’s juxtaposed with “crystalized intelligence,” which essentially translates to book smarts. It turns out that – despite popular conception – children are becoming smarter if you measure wits by fluid intelligence. Early and frequent exposure to games and technology is wiring their brains for multi-tasking and tackling complex challenges. This is one reason why renowned experts ranging from Dr. Jane McGonigal to Raph Koster argue that games have the power to change the world for the better. Considering Social Media Week’s 2012 global theme of Empowering Change Though Collaboration, Gabe was the ideal catalyst to press “game on” and kick off the festivities.

 

This Game Will Make You Healthier: My next stop spoke directly to my lifestyle. As a vegan and exercise enthusiast, I take great care to manage my diet and health regimen. Along with refreshing my body with Vita Coco, I came away from this event – organized by Saatchi & Saatchi Wellness – with a greater understanding of the intersection between health and information technology. As a perfect segue from my morning session, the panelists discussed how game mechanics like challenges, points, rewards and leaderboards can lead people to better physical fitness and nutrition. The drivers are grounded in principles of behavioral psychology and the innate human desires to achieve, be social and get appreciated. Executives from companies such as MapMyFITNESS and HealthPrize demonstrated how their mobile apps and interactive web platforms provide real-time feedback to keep people motivated and on track toward better health.

 

 


Chocolate Tasting Networking Party for NYC’s Social Good Community: Being an entrepreneur can be lonely. The long hours, nonexistent vacations and constant pressure are enough to depress the spirits of even the most passionate founder. But being a social entrepreneur is unique: in addition to making money, we are driven by a mission to create a better world. The most valuable currency for an entrepreneur is inspiration. I received a full plate of it (and ethically-sourced chocolate), courtesy of COMMON, Design for Social Innovation at SVA and the Social Innovators Collective, who collectively brought together a diverse, dynamic and dedicated group of people – most of whom were also dateless, considering it was Valentine’s Day and we were all still “working.” I write “working” in quotes because, as the saying goes, when you have a job you love, you never work a day in your life. This event reminded me how fortunate I am to align my personal values with my professional career, and meet the coolest people in the world along the way.

 

The bottom-line. My experience at Social Media Week NYC wasn’t business or personal: it was both.

 

Ashok Kamal is the Co-Founder & CEO of Bennu, which is the leader in green social media marketing. Connect with Bennu at @Bennuworld. Ashok organized and moderated the Social Media Week panel on “Green Gamification: Combining Social Media and Game Mechanics to Promote Sustainability.” The recording can be viewed in its entirety on Livestream.

At the Crossroads of (Higher) Education, Social, and Standards

Conventional thinking dictates that technology—including social media— and education are at odds with each other. Between the amount time student spend of Facebook, and the rise of pay-for-papers sites, many administrators and teachers have permanently blacklisted all of these programs in their schools. However, social media cannot be valued in such a constricted prism. There are many unorthodox uses for social media, which would engage the nation’s children.

One teacher who is experimenting with such social media tools in her classroom is Melissa Seideman, a history teacher from White Plains who was a part of the Social Media Interview: John Katzman and Jeremy Johnson on The Future of Higher Education: Will Colleges Survive? followed by Panel: The Classroom of The Future: How Social Media Can Better Our Education System.

Ms. Seideman goes beyond the traditional use of a Blackboard/WebCt component for her classes; during one occasion, she asked her students to take out their cell phones and reach their parents to answer a question about the Vietnam war , within minutes there were texts from parents and relatives offering many views on this war. During the panel, she explained that she wanted to bring the ‘world into her classroom.’ Moreover, I asked her what fueled her passion about social and bringing into the classroom, she stated, “I created my blog as an outlet for me to actually share my ideas about a year ago, and now I have 11 thousand people who have been to it, which I think is pretty amazing. I was sharing ideas with friends but I was never getting the responses I wanted back. And by going on twitter and other social media sites, I was able to expand my teaching and improve it. I think that is what inspired me, I wanted to meet teachers like myself.” 

In addition, the use of social media hasn’t only had a positive affect for Ms. Seideman’s teaching, she sees the transformative effect it has on one of her students: “I have one student who will use My Big Campus or edmodo and post articles and things he has from class, and I think that is the epitome of what you want education to be, where they are going outside of a classroom and online to find resources and things to add to the online community. And he will actually find things that add to our discussions and post them on to our virtual class.” Furthermore, for all of those teachers— who like Melissa—want to include social media in the curriculum for their classes, she kindly shared with me a few of her favorite sites: “I get a lot of ideas from Free technology for teachers. Technology Tidbits. Teaching paperless is a wonderful site, their whole blog is about teaching a paperless classroom. Polls Everywhere is a cell phone service to use in the classroom. And Teaching Generation Text is all about texting.

Yet, the learning experience does not end with a high school diploma. In the beginning of the session, 2tor Co-Founder Jeremy  Johnson —whose online learning system partners with universities to create  online course programs for their students—- stressed the importance of social interactions of the university setting, and how he implemented that into his online business model: “In order to get the  benefit of a high quality of education, you need to interact with other smart students, you need to only let in students who get into [the university] and you needed to actually interact with them the way we are talking right now, and to see them in real time and to actually engage in conversation.”  Like Ms. Seideman, 2tor saw the potential and value that Social Media added to their online business, “What we set out to do was to essentially build a learning management system that actually looked far more like Facebook than Blackboard…in order to let people recreate those hyper campus conversations. Because inherently, what social media is doing is allowing you to connect online more deeply with other people. We felt we needed to bring that into academia,” said Johnson.

In the same vein that high school is changing because of social media, college will adapt and reform as well. 2tor CEO John Katzman stated in his panel that perhaps colleges will never be completely done online, however, that taking a semester online to either travel, do philanthropic work, or even having job would be a quite attractive alternative to student—especially since the price of college is incredibly expensive. Perhaps, a complete and robust online high education experience is not that far off from reality.

SMWNYC Day 4: Transmedia, Deadly Sins, Tangible Action

Penultimate Day 4 of Social Media Week NYC 2012 was an amalgamation of transmedia storytelling, social media anti-best practices, and social good discussions, all centered around the integral importance of collaboration. Here are some of the day’s highlights:

  • Collaborative Storytelling: Transmedia and Social Media: A panel of creators from Broadcastr, GMD Studios, Lina Srivastava Consulting, and host Storycode dove into discussion on how exactly the transmedia form enhances collaboration and innovation platforms, and what it means for the future of entertainment, activism, marketing, branding and business. Amidst the debate, the speakers utilized an interactive demo of an innovative digital storytelling tool to outline how social media storytelling in a variety of sectors can benefit from the practice of Transmedia.
  • How and Why We Share: The Seven Deadly Sins of Social Media: A fine group of panelists from various advertising, digital media, and publication backgrounds came together to address how social media vices and virtues drive our actions online — from cyber-bullying behaviors to blind re-tweeting and rampant over-sharing. The highly interactive conversation between the panelists and audience alike incorporated various trends, research findings and real life examples that added a layer of necessary concreteness to a largely anecdotal panel theme.
  • New Business Models to Convert Human Intent into Tangible Action (followed by free after party): The evening came to a close with a fascinating discussion – held at the very cool Brooklyn Brewery – from an expert panel addressing how new business models they have created leverage social media to unlock underutilized human intent for social good and convert it into tangible action. From living greener to hitting the gym more often, the diverse panelists from StickK, Purpose, Oceana, Opower, Yoxi.tv, and host The Mutual highlighted some very enlightening ways that social media can guide us to better lifestyle choices. The Mutual sponsored after party that followed – featuring an amazing open bar of Brooklyn Brewery drafts and enormous spread of appetizers – capped the evening off with perfection.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.

SMWNYC Day 3 Recap: Crowdsourcing, Community, Quizzical

Social Media Week 2012, NYC hump-day edition continued the momentum built up during the week’s first forty-eight hours of events, featuring an exceptional keynote from Behance‘s CEO, as well as two spirited, highly interactive discussions around creating community and social engagement. Here were some of Day 3 highlights:

  • Keynote: Scott Belsky, CEO of Behance, followed by GOOD Panel: Beyond Crowdsourcing: Using The Community To ReportBehance CEO, and Cornell grad (Go Big Red!), Scott Belsky kicked off the full-house session with a keynote addressing many his company’s initiatives to organize and empower the creative world to display and find talent every month. Named one of Fast Company’s “100 Most Creative People in Business”, Scott kept packed audience compelled by sharing dynamic examples of how companies can harness their creative energy to yield the optimal output. The ensuing “Crowdsourcing” panel was a more broadly focused discussion on media’s relationship with its community – addressing media’s failures and successes to get authentic, meaningful anecdotes from its communities directly.
  • Creating community around your blog: Savvy self-promoting bloggers and freelancers alike came out in droves to the quirky Gershwin Hotel to enjoy an animated and refreshingly candid debate, hosted by Blogads, addressing ways bloggers can build strong communities. The discussion benefitted from each of the panelists’ divergent backgrounds and their keen willingness to offer very specific, actionable advice to the hyper engaged audience they were speaking to. Big kudos to the bloggers at GalaDarling.com, JessicaHarlow.com and ConcreteLoop.com for a job well done.
  • A Quizzical Evening in Social Media, hosted by BuzzFeed: Closing the day at JWT meant an early evening of light-hearted panel banter, a highly entertaining, rapid-fire game of Pub Quiz, and free T-shirts, food and booze to boot! Relevant thought leaders from BuzzFeed, OMD Word, GE and AdAge engaged the audience with a brief debate on how good social content is almost always surprising, unexpected, and – of course – quizzical.  The open bar and prizes that followed were just delicious icing on top of a very scrumptious #socialmediaweek cake.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.

SMWNYC Day 2: Best Practices, Real Stories, Ghostwriting

There was much to love (pun intended) about the Valentine’s Day edition (Day 2) of Social Media Week NYC 2012. The events throughout the day brought attendees much of the same excitement that defined Day 1, with an array of diverse offerings to choose from. Here are some highlights from the three in-person sessions I attended:

  • Global Brand Management: Best Practices in a Social World: Host Efficient Frontier led a panel discussion – with other key digitally-focused executives from Hyatt and Live Nation – on the challenges and best practices for maintaining a global social presence – one that is authentic, centrally governed, locally relevant, and engaging. Key takeaways from the session centered around success stories and challenges faced by each of the panelists, specifically on how to localizing content in various markets and leveraging more user-generated content (UGC).
  • Beyond the Like: Using Real People’s Real Stories to Drive Brand AwarenessMicrosoft Advertising General Manager Jennifer Creegan kicked off a jam-packed session with a discussion about opportunities that let advertisers deliver word of mouth to their target customer in an interactive, powerful, and measurable way – focusing on creativity, connection, and relevance as the key dots to connect. The ensuing dialogue continued along this path, emphasizing the fundamental belief that “we [as social advertisers] have to bring consumer authenticity into advertising – we think that’s what these ratings + reviews do.”
  • The New Ghostwriter: This Hearst Magazine sponsored session focused on addressing the issues that arise when third party ghostwriters curate messaging on behalf of others, and what implications this reality has on brands that embrace social media as a means to create conversation and extend their reach. The ensuing conversation touched upon ethical concerns related to trust, authenticity, and transparency involved with ghostwriting – and addressed the convoluted question of whether ghostwriters can ever be a valuable, nuanced asset to a brand. There was no catch-all, resolute answer to this question, but the dialogue around it was both spirited and engaging.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.

SMWNYC Day 1 Recap: Global, Authenticity, Party

Day 1 of Social Media Week NYC 2012 was literally a buzz with engaging keynotes, panels, and networking session, far too many for one person to cover. Therefore, the best SMWNYC attendee strategy, from my experience, is to pick your spots for the in-person show-ups, and cover the rest vis a vie LiveStream feed. Accordingly, I was able to hit three Day 1 sessions, hashtagging and tweeting up a #smwnyc storm along the way. Here are the highlights:

  • Managing Social Media on a Global Scale: This first Opening Day session found hosts Syncapse and Amway discussing, debating and sharing their best practices for managing a global social media presence across multiple countries and languages, with multiple stakeholders, distributors and marketers involved. The key takeaway centered around the idea that “social media fosters horizontal collaboration” within businesses. The speakers affirmed their tremendous support for this idea, and conceded that – while it’s an ideology that can be difficult to embrace at first – in the end is for the better good of the company.
  • Keynote: Valerie Buckingham on The Importance of Authenticity followed by Panel: Beyond Borders: Impact of Social Media in a Global Economy: Head of North America Marketing for Nokia Valerie Buckingham kicked off this noon event by focusing on the importance of authentic voice, asserting the idea that what you bring to the social media conversation can be enhanced by examples from around the social sphere. The panel that followed aimed to explore key trends, cultural behaviors and opportunities beyond American borders, especially in light of the accelerated pace of both innovation and appetite for interacting with brands in emerging markets. The key takeaway from this discussion was that – from a marketing perspective – as you move from market to market, you ought to ask yourself one question: do the digital tools you are utilizing tap into the regional social venues of interest? If so, then proceed.
  • Social Media Week’s Opening VIP Reception Hosted by Nokia: Crowdcentric, title sponsor Nokia, and SocialVibe hosted this lavishly awesome kick-off, invite-only opening party at the trendy Greenwich Village Country Club. Passed appetizers, complimentary libations from Heineken and Bulldog Gin, and – most importantly – exceptional conversation with engaged thought leaders made this the ideal way to properly kickoff the week.
Greg is a motivated Cornell University Hotel School alumnus, affectionately known as a Hotelie for life, with keen interests in social and digital marketing for hospitality and lifestyle brands. He’s passionate about sales and marketing in the hospitality industry, specifically as it relates to the dynamic online space. In his free time, Greg obsesses over growing his musical intellect (both modern and past-time artists apply), tennis, and running skills. Check out his lifestyle blog covering these topics at http://www.thesocialsonictraveler.wordpress.com and follow him on Twitter.

Keynote Spotlight: Douglas Rushkoff, Author & Media Theorist Program or Be Programmed

Douglas Rushkoff, Author & Media Theorist Program or Be Programmed

 

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

 

 

 

You can hear from Doug on Thursday February 16th from 9-11:30am, followed by Panel: Just like The 60’s: How Social Media Has (Or Hasn’t Changed Civic Movements) at the Social & Environmental Change Hub.

Winner of the Media Ecology Association’s first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other’s values. He is technology and media commentator for CNN, and has taught and lectured around the world about media, technology, culture and economics.

His new book, Program or Be Programmed: Ten Commands for a Digital Age, a followup to his Frontline documentary, Digital Nation. His last book, an analysis of the corporate spectacle called Life Inc., was also made into a short, award-winning film.

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He wrote a series of graphic novels called Testament, and his new graphic novel, A.D.D., was just released by Vertigo.

He has written and hosted three award-winning Frontline documentaries – The Merchants of Cool looked at the influence of corporations on youth culture, The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance, and most recently, Digital Nation, about life on the virtual frontier.

His commentaries have aired on CBS Sunday Morning and NPR’s All Things Considered, and have appeared in publications from The New York Times to Timemagazine. He wrote the first syndicated column on cyberculture for The New York Times and Guardian of London, as well as regular columns for ArthurDiscover Magazine and The Feature. He also hosted is own radio program on WFMU, The Media-Squat.

Rushkoff is finishing his PhD at Utrecht University’s New Media Program. He has taught regularly for the MaybeLogic Academy, NYU’s Interactive Telecommunications Program, The New School University, and the Esalen Institute. He also lectures about media, art, society, and change at conferences and universities around the world.

Click here to register to hear him speak!

Keynote Spotlight: Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc.

Elisa Camahort Page, COO and Co-Founder of BlogHer, Inc.

This post is a part of a continuing series of Keynote Spotlights– check back here throughout the week for more information on the phenomenal individuals who will be gracing #SMW12 events next week!

You can hear from Elisa, followed by Panel: The Dawn of Companion TV, on Thursday February 16th from 9-11am at the Art & Culture Hub.

Elisa Camahort Page co-founded BlogHer, Inc. and serves as the company’s COO. With her leadership, the BlogHer conference has grown to five diverse events with over 5,000 attendees. The flagship annual conference is the largest conference for social media leaders in the U.S. and has been described as “ComicCon for women who blog” by Variety magazine.

Elisa’s work has resulted in coverage and profiles from many of the leading media outlets, including the New York Times, the Washington Post, Advertising Age, Forbes, Fast Company, CNN, The Today Show, the Wall Street Journal, and many more. Together, BlogHer co-founders Lisa, Elisa and Jory have been named among the most influential women in Web 2.0 and technology by Fast Company (2008, 2009 and 2010), Ernst & Young Entrepreneur of the Year semi-finalists (2010) and among the seven most powerful people in new media by Forbes Magazine (2009). In 2011 they were jointly awarded the PepsiCo Women’s Inspiration Award and in 2008, the Anita Borg Institute Social Impact Award. Elisa has been honored as an NCWIT Hero and as one of the AWM’s Sixty@60.

Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive, Advisory Board for Food on the Table, and the Board of Advisors of the Anita Borg Institute.

Click here to register for her keynote!

#SMW12 This Time Next Week: Friday Feb 17th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Business & Innovation: 8:30-9:30am: Keynote: Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work.

 

Global Society: 9-9:30am: The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Alec Ross

Art & Culture: 9-10am: Where is social media taking the travel industry in 2012?

 

Advertising & Marketing: 9-11am: What Real Time Marketing Really Takes

Social & Environmental Change: 9-11am: Keynote: Jeremy Heimans, CEO of Purpose, followed by Panel: Building A Transnational Human Rights Movement

Global Society: 10-11am: RAPP presents RAPPATHON – Hacking for Change: A New Way of Collaboration

Health & Wellness: 10-11am: Biomarkers, Technology, and Age-Reversal

 

Art & Culture: 10:30-11:30am: Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.

Business & Innovation: 10:30am-12:30pm: Social Media, Sports, and Gaming

Health & Wellness: 11-12pm: How Socially-Enabled Feedback Loops Are Strengthening Your Wellness

Global Society: 12-12:30pm: Jon’s Fireside Chat: David Hirsch on Venture Funding

Art & Culture: 12:00-2pm: The New Role Models: Chefs, Restaurants, Bloggers & You — An Interview with Robyn O’Brien, Amanda Hesser & Bun Lai, followed by Who is Kale’s PR Agent & What Dictates a Food Trend? Panel Debate

Social & Environmental Change: 12-2pm: Keynote: Alec Ross, Office of Secretary of State Hillary Clinton, followed by Panel: Team Obama Talks Digital Vision: Strategies and Tools for 2012 and Beyond

Advertising & Marketing: 12-2pm: The LinkedIn Difference: How Brands Are Building Deep Connections with Professionals

Global Society: 1-2pm: Future of Social Technology

Health & Wellness: 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

Business & Innovation: 1-2:30pm: Social Media HAS Changed the World

Global Society: 2:30-3:30pm: Peer Pressure: Using the skills we learned in 6th grade for good

Health & Wellness: 2:30-4:30pm: Feast on Health

Business & Innovation: 3-4pm: Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

Social & Environmental Change: 3-4pm: Leveraging online platforms to inspire social good

Art & Culture: 3-4pm: Sex, Drugs, Rock and Roll: Social’s Steamy Side

Global Society: 4-5pm: Investigative Journalism with Social Media: How It’s Being Done

Advertising & Marketing: 3-5pm: Left Brain Meets Right Brain – The Blueprints for a Sophisticated Social Marketing Campaign

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

Event Guide: Startups & Entrepreneurship

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Startups & Entrepreneurship

Monday February 13th
3-5pm: State Your Case: Research vs. Social Analytics

Tuesday February 14th
12-2pm: Maintaining Authenticity and Transparency: How Financial Advisors Are Using Social Media to Build their Business, Hosted by Actiancen
12-2pm: Keynote: Kevin Slavin, Entrepreneur, Provocateur & Raconteur followed by Panel: Are We in a Post-Consumer Age? How E-Commerce is Blurring the Lines between Creator and Consumer, hosted by Shapeways
5-6pm: Communicating with Customers Beyond Facebook & Twitter: How Brands are Accessing Start-ups to Collaborate and Communicate

Wednesday February 15th
9am-12pm: Keynote: Dave Gray & The Connected Company: An Inventory of the Possible followed by Panel: Social Business by Design, hosted by Nokia
10-11am: Social Media Week at Digitas– Who Runs the World: A Virtual Panel on Women & Global Entrepreneurship
3-5pm: Radical Collaboration & Entrepreneurship
6:30-8:30pm: Under30CEO15: Social Media Week Entrepreneur Matchmaking
8-11pm: UPlanMe SMW Launch Party

Thursday February 16th
10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps
12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed on the Future of Sharing followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Friday February 17th
8:30-9:30am Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work
10:30-11:30am Untapped Drive: How innovation and entrepreneurship is revolutionizing daily life through social media & tech platforms.
3-5pm Keynote: Jalak Jobanputra on What in the World? The Global Startup Scene: Micro and Macro Trends Fueling Tech Growth around the World

For the Most-Viewed Super Bowl Ads, Few Touchdowns on Facebook and Twitter

It’s pretty amazing when you think about it:  40 ads that ran during the Super Bowl have been viewed on YouTube more than 99 million times. That is almost 1 billion impressions. It’s daunting to try to imagine all the creative power that went into the ad-making and the subsequent zooming on the Internet as people viewed and shared the content.

But one company, PM Digital, has discovered that the ads with the most views on YouTube did not generate large increases in Facebook fans or Twitter followers, according to PM Digital’s Super Bowl Commercial Index. (Full disclosure:  PM Digital is a client of DiGennaro Communications, where I work.)

The PM Digital Super Bowl Commercial index measures Facebook Fans, Twitter followers, and YouTube ad views for 40 brands that had ads in the game. The index tracks changes in engagement on the three channels from Monday, January  30, through Monday, February 6.

My DGC colleagues and the folks at PM Digital have been analyzing the statistics this week. While the YouTube popularity of the Super Bowl ads is staggering, other numbers leave us wondering if the ads were a touchdown or a fumble. And we couldn’t help but think that full integration between traditional advertising and social media has a long way to go. “

Indeed, brands use Facebook and Twitter to engage with people, advertise to them, offer them promotions and drive transactions on an ongoing basis. While brands with the most-viewed ads should feel satisfied about their YouTube results, they have not by and large recruited new fans and followers, thereby foregoing chances to engage with people who have clearly shown an interest in entertaining, branded content.

Key findings from the PM Digital Super Bowl Commercial Index include:

  • Volkswagen, which led the Index in YouTube ad views, ranked #33 among the 40 advertisers in terms of Facebook fan increases. The German car maker had just a 1.58 % increase of from Monday, January 30 to Monday, February 6.
  • Chevrolet, whose ads were viewed more than 11.2 million times, saw relatively large increases in fans and followers:  5.77% increase in Facebook fans and 14% increase in Twitter followers. The large Twitter increase is likely due to the company’s pre-game Twitter contest.
  • The 10 most-viewed ads on YouTube had lower-than-average % increases in Facebook fans;  the average fan increase was 12.28%. It should be noted that most brands saw single-digit increases. Huge increases in fans for Taxact.com (117%), the movie Act of Valor (160%), and Bud Light Platinum (119%) drove the Facebook average up; These three advertisers were low on the YouTube scale.
  • Eight of the 10 most-viewed ads on YouTube had lower-than-average % increases in Twitter fans; the average was 5.53%.

 

YouTube Views, Facebook Fans and Twitter Followers

Advertiser

Ad Views

Facebook Fan % Increase

Twitter Follower % Increase

Volkswagen

18,081,000

1.58%

5.66%

Acura

16,395,557

3.31%

4.89%

Honda

12,470,027

2.77%

2.78%

Chevrolet

11,217,440

5.77%

14.01%

Audi

6,168,365

2.92%

4.10%

Hyundai

4,595,629

1.26%

2.22%

Bridgestone Tires

1,568,676

5.68%

1.30%

Toyota

3,566,117

6.88%

1.68%

Doritos

3,133,904

8.90%

4.91%

Pepsi

2,861,886

2.34%

0.17%

Top 10 Average

4.14%

4.17%

Average of All Ads

12.28%

5.53%

 

Sally O’Dowd is a VP and group account director for New York-based DiGennaro Communications, which specializes in B2B communications for media, advertising and entertainment companies. Previously, she worked in Paris as head of content and social media strategy at MSLGROUP, the 22-country PR and events network of Publicis Groupe. She has also held senior communications roles at Arc Worldwide/Leo Burnett and Razorfish, following a career in journalism and public affairs.

Event Guide: Social & Enviornmental Change

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Social & Environmental Change

Monday February 13th 9-11am:
The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Don Tapscott

Tuesday February 14th 12-2pm:
Keynote: Rachel Lloyd, Executive Director & Founder of Girls Educational & Mentoring Services

Tuesday February 14th 3-5pm:
Social Media for Social Good

Tuesday February 14th 5:30-6:30pm:
Women, Money & Social Power: What Made The Komen Debacle A Win For Women

Wednesday February 15th 9-11am:
Keynote: Alex Bogusky followed by Social Innovators Collective’s Innovative Models for Social Good Collaboration

Wednesday February 15th 1:30-2:30pm:
Crowd Sourcing Human and Monetary Capital for Social Impact, Hosted by LinkedIn

Thursday February 16th 12-2pm:
Panel: Weapons of Choice: The Design of Insurgency

Friday February 17th 10am-11am:
RAPP presents RAPPATHON – Hacking for Change: A New Way of Collaboration

Friday February 17th 1-2:30pm:
Social Media HAS Changed the World

Friday February 17th 3-4pm:
Leveraging online platforms to inspire social good

Coming up over the next couple of days, SMW Guides on Advertising & Marketing, Music, Science, Technology, Startups, Small Business & Health & Wellness.

 

 

Event Guide: Business & Innovation

We’re doing all that we can this week to help you optimize your #smw12 experience.  While each of our hubs serve as homes for specific content areas, the number of sessions we host on a specific topic far exceeds the capacity we have in our Hubs.

To help you navigate the schedule and find sessions that are relevant and interesting for you, we’re constructing a series of guides, which we hope will surface new and interesting content you might not have otherwise been aware of.

Your Guide to Business & Innovation:

Monday February 13th 3-5pm: 
Keynote: Howard Lindzon followed by Panel: The Evolution of Reg-FD: How Social Media Has Changed Investor Relations, Hosted by StockTwits

Tuesday February 14th 9-9:30am: 
The Guardian Interviews, hosted on the Nokia Global Stage at Big Fuel: Jalak Jobanputra

Wednesday February 15th 9-11am: 
Keynote: Ben Kaufman on Reinventing Product Development, followed by Panel: Marketing is Ruining the Internet hosted by JWT

Thursday February 16th 12-12:30pm
Digital Fireside Chat: John Winsor on Connections 2.0

Friday February 17th 8:30am-10:00am
Keynote: Reid Hoffman, Co-Founder and Executive Chairman of LinkedIn on The StartUp of You: A revolutionary new guide to thriving in today’s fractured world of work.

Coming up over the next couple of days, SMW Guides on Advertising & Marketing, Social & Environmental Change, Music, Science, Technology, Startups, Small Business & Health & Wellness.

 

 

 

 

 

 

 

 

 

#SMW12 This Time Next Week: Thursday Feb 16th

Throughout this week, we’ll be giving you a heads up on everything that’s going on at our content hubs this time next week.  Events are filling up fast so check out what’s going on this time next week and click on the corresponding event link to register!

Note that events are listed in chronological order based on the time of day they occur. 

Health & Wellness: 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Art & Culture: 9-11am: Keynote: Elisa Camahort Page on Rewriting Keystroke by Keystroke followed by Panel: The Dawn of Companion TV

Advertising & Marketing: 9-11am: Keynote: Michael Lazerow on The People Are the Message: Building Content for Connections followed by Panel: Brands as Publishers: Writing and Publishing Content at Scale

Business & Innovation: 9-11am: [Location: Ogilvy] The Agency of the Future

Social & Environmental: 9-11:30: Keynote: Douglas Rushkoff on When Change is Always On followed by Panel: Just Like The 60’s: How Social Media Has (Or Hasn’t) Changed Civic Movements, hosted by Sapient Nitro

Global Society: 10-11am: Who owns this sh#t, anyway?

Health & Wellness: 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps

Global Society: 12-12:30pm: Jon’s Fireside Chat: John Winsor on Connections 2.0

Business & Innovation: 12-1:30am: [Location: Ogilvy] We’re All Social Now: Why B2B Marketers Can Get With the Conversation

Art & Culture: 12-2pm: Keynote: Jonah Peretti, Founder and CEO of BuzzFeed followed by Panel: Creating Start-Ups Inside Traditional News Organizations

Advertising & Marketing: 12-2pm: Keynote: Rohit Bhargava on The Seductive Myth Of Brand Storytelling: Why Some Stories Work And Most Don’t followed by Panel: Second Screen and Social TV: Which Way From Here?

Social & Environmental: 12-2pm: Panel: Weapons of Choice: The Design of Insurgency

Advertising & Marketing: 12:30-2pm: Second Screen and Social TV: Which Way From Here?

Global Society: 1-2pm: How to Build a Global Facebook Architecture for a Global Brand

Health & Wellness: 1-2pm: Fixing Health From the Outside In

Business & Innovation: 1:30-2:30pm: [Location: Ogilvy] We all have Influence Somewhere: The Next Great Social Media Transformation

Art & Culture: 3-5pm: Collaborative Storytelling: Transmedia and Social Media

Advertising & Marketing: 3-5pm: Harnessing the Power of Social Content: 5 Rules for Advertisers

Social & Environmental: 3-5pm: Keynote: Jeremy Gilley, Founder of Peace One Day followed by Panel: Should we occupy Occupy Wall Street?

Global Society: 3-5pm: Edial Dekker on The Rise of the New Sharing Economy followed by The Trust Economy

Business & Innovation: 3-5pm: [Location: Ogilvy] Social Commerce Is Here, Is Your Brand Ready?

Health & Wellness: 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

Art & Culture: 4:30-6:30: IN THE TWITTER KITCHEN: A MODERN COOKIE BAKE-OFF

Business & Innovation: 5-7pm: [Location: Ogilvy] Buddy Media Cocktail Mixer

Advertising & Marketing: 6-8pm: How and Why We Share: The Seven Deadly Sins of Social Media

Social & Environmental: 6-7pm: The New Face of Social Good: How to Create Your Own Social Media Magic

Health & Wellness: 6:30-8:30pm: Networking Reception with Sanofi

Interested in a particular Hub? Click on the following links to browse events according to content area;  Art & Culture,  Advertising & MarketingBusiness & Innovation Global Society , Health & Wellness Social & Environmental Change

You can also view the full #SMW12 Schedule by Clicking HERE. 

 

 

 

About a Hub: Art & Culture

This is the first of a part of a continuing series of posts spotlighting our 6 #SMW12 Content Hubs. We’ll be posting profiles of all the hubs throughout this week so keep checking back for more! 

The Art & Culture Hub is your go to location for all things music and tv and funny and style. We’re excited about the eclectic breadth of these events and look forward to seeing you there!

You can view all of the events from the art and culture hub by clicking HERE but check out a handful of our favs below!

On Monday check out The Mobile-Social Living Room a panel on how emerging media is reviving the live television experience from 9-11am. From there, be sure you don’t miss this, newly added to the schedule, keynote by Media Personality and Founder of Abrams Media, Dan Abrams from 12-2pm.  Then spice it up by heading over to a keynote by hip hop legend Jermaine Dupri on Building a Community (3-5pm) before digging into a panel on social sharing and the Art of Doodling from 4:30-5:30pm.

Tuesday morning– get up and at em with a panel on Digital Voyeruism from 9-11am before heading over to a keynote from Entrepreneur Kevin Slatin with a corresponding panel on E-Commerce (12-2pm).  Take a quick lunch break and then head over to The New Ghostwriter  from 3-5pm OR maybe decide that this panel on Social Syndication from 3:30-5:30 is more your style.  No judgement either way.

Okay.  On to Wednesday.  I know, all that and we’ve still got THREE MORE days of events for you. Kick the day off with a Keynote from Chris Kaskie, President of Pitchfork from 9-11am then make your way over to a panel on Street Style blogs from 12-2pm or maybe you’d prefer a discussion on the Grammys and digital from 1:30-2:30pm. I know, it’s a touch decision. I promise. You will survive it.  Once you’ve made that call the rest of the day is easy.  Head straight on over to a panel on how to be funny on twitter from 3-4pm  then take a quick breather before going to a panel on the state of curation.

Phew.

Thursday. I know, I can’t believe it either! Start your day with a keynote from Elisa Camhort with a corresponding panel on Companion TV from 9-11am. Then dive into a keynote from Jonah Peretti founder and CEO of BuzzFeed with a corresponding panel on Start Ups from 12-2pm.  What a morning.

Grab some lunch and recharge before heading over to a panel on Transmedia and Social Media from 3-5pm. After that there’s a panel called IN THE TWITTER KITCHEN: A MODERN COOKIE BAKE-OFF.  It’s happening from 4:30-6:30pm. I’m not going to tell you what it’s about.  You can click through to find out for yourself. But I will tell you that maybe you should go.

Friday? Friday! Already. This week will absolutely fly by but if you’ve waited until the last moment to get your fill of #smw12, no worries, we’ve got you.

Aruba, Jamaica Oo I want to take you to a 9-11am panel on social media and the travel industry in 2012.

Then maybe layover your way into a panel on how entrepreneurship is revolutionizing daily life through social media from 10:30-11:30.

If all this activity is making you hungry then you’re not going to want to miss a panel from 12-2pm that features Robyn O’Brien, Amanda Hesser & Bun Lai followed by a panel on food trends.

One panel left and sure enough we’re ending things off with a bang.  From 3-4pm don’t miss Sex, Drugs, Rock and Roll: Social’s Steamy Side.

Yep. That’s it for this hub.

See you next week.

Guest Post: A Closer Look at The Health & Wellness Hub

This is a guest post from Sharon Mandler, Sr. Digital Startegist at Saatchi & Saatchi Wellness.  You can follow her on twitter @sharonmandler  or @Saatchiwellness.

We’re at a tipping point for the health and wellness industry. We’re about to see a massive change where more and more people are seizing their health and wellness. They’re becoming aware of their own health data and what that means, taking charge of their health records, and moving from info seekers to seekers and advisors.

There’s a proliferation of what we call “peer to peer healthcare” where people are reaching out to others just like them to ask questions about conditions and treatments; and people just like them are answering and sharing their experiences.  We see a growing amount of interaction in patient communities, in forum discussions about prescription drugs and in online conversations about cosmeceuticals.

This is a movement of compassion.

Ultimately this is a very good thing. We know that by sharing and passing on information we’re accelerating the pace at which truths and innovations come to light. This means that through social technologies, we’re helping one another live better, healthier lives. It also means that the role of brands and brand marketing in this category is changing.

At Saatchi & Saatchi Wellness, we work with our clients to help them understand and own their roles in this exciting new world of health and wellness. Our goal as an agency is to motivate and educate people to improve their total well-being.  To us, working with Social Media Week and Luminary Labs to host the first Health & Wellness hub is the natural next step to extend the conversations that will help us all live better lives.

We invite you to join us at the Health & Wellness hub to explore and collaborate, crowdsource and engage.

We’ll kick things off on Monday with a fireside chat about The Creative Social Revolution in health and wellness between Helayne Spivak, Saatchi & Saatchi Wellness’s Chief Creative Officer, and Mashable’s Chief Operating Officer, Sharon Feder. On Tuesday, join us for a keynote from Frank Moss about MIT’s 2012 Health and Wellness Innovation Hackathon; later in the week we’ll crowdsource guidelines for the FDA in social media and conduct a group experiment on willpower.

Until then, be well.

SM

 

 

 

Some Health & Wellness Favorites

We know. There are a lot of events taking place next week and the very act of perusing the schedule can be, at times, overwhelming.  So we wanted to lend a hand and highlight a few of our favorite events taking place at the Health & Wellness Hub!

You’re welcome.
Click HERE to see all of the events taking place at the Health & Wellness Hub all next week! 

Monday February 13th from 10-12pm: Keynote: Carol McCall on Big Data and the Eye of the Beholder

Tuesday February 14th from 9-10am: Keynote: Frank Moss on The 2012 MIT Health and Wellness Innovation Hackathon

Tuesday February 14th from 10-10:45am:Keynote: J.C. Herz on Unpacking the Quantified Self followed by Panel: The Sensor Continuum

Tuesday February 14th from 3-4pm: This game will make you healthier

Wednesday February 15th from 10-10:45am: How We Did It: The Sanofi Open Innovation Challenge

Thursday February 16th from 9-10am: Keynote: Jay Walker, Chairman and Curator of TEDMED

Thursday February 17th from 10-11am: Investors in the Hot Seat: Leading Health Investors Pitch To StartUps 

Thursday February 16th from 1-2pm: Fixing Health From the Outside In

Thursday February 16th from 3-6pm: Alternative Funding for Healthcare Innovation followed by Crossing the Chasm: Healthcare Innovation Matchmaking Session

Thursday February 16th from 6:30-8: Networking Reception with Sanofi

Friday February 17th from 1-2pm: Keynote: Daniel Kraft, MD, Executive Director, FutureMed

And here are some great events focused on Patient Advocacy: 

Monday February 13th from 1-2pm: Fast Forward Health presents 73 Cents followed by Q&A with Regina Holliday 

Monday February 13th from 2:30-3:30pm: Power to the Patient

Tuesday February 14th from 1-2pm: Fireside Chat: The Rise of the Patient Platform 

Tuesday February 15th from 5:30-6:30 pm: Women, Money & Social Power: What Made The Komen Debacle A Win For Women 

Tuesday February 15th from 5-6pm: Keynote: Dr. Pam Peeke on Rx for the Sitting Disease – Medicate with Movement 

Wednesday February 15th from 1-2pm: Keynote: Michael Roizen, M.D. Chair, Cleveland Clinic Wellness Institute and Chief Wellness Officer, The Cleveland Clinic 

Wednesday February 15th from 4:30-6pm: Let’s Crowdsource! FDA Social Media Guidelines + Sunshine Act Comments 

Wednesday February 15th from 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings
Wednesday February 15th from 8-10pm: FastForward Health Presents: Stories of Global Health Innovation Film Screenings

Just Added: Dan Abrams, Grant Whitmore, Joining #SMW12

We’re excited to announce a new addition to the schedule!

On Monday February 13 from 12-1pm,  Dan Abrams, founder of Abrams Media Network and TV Personality will be interviewed by  Grant Whitmore, VP of Hearst Magazines Digital Media.  Their discussion will be followed by a panel on the Future of Brand Journalism in Social Media.

Space is limited and you won’t want to miss this one so click HERE to register to attend! 

KEYNOTE: DAN ABRAMS

Dan Abrams is the founder of the Abrams Media Network, which includes Mediaite, Geekosystem, Styleite, SportsGrid, The Jane Dough, The Mary Sue, and is co-founder of Gossip Cop. He is also the CEO of Abrams Research.

Dan is currently a legal analyst for ABC and a substitute anchor for “Good Morning America.” Previously, Dan was also the General Manager of MSNBC where he defined the network as “The Place for Politics”. During his tenure, the network saw its most significant ratings and profit gains to date. He also hosted “The Abrams Report”, a nightly legal affairs program, and the acclaimed “Verdict with Dan Abrams”.  He is the current host of Investigation Discovery’s “Chasing Justice With Dan Abrams.”