Ana Andjelic on Customer Experiences Using AI, Data, and Empathy at #SMWNYC

Every modern company that sells something or offers a service is concerned with taking care of their customers. This means handling problems when they happen, anticipating needs, making recommendations on products, and responding in a timely fashion.

Ana Andjelic, SVP and Global Strategy Director of Havas Lux Hub, will join a session at SMW New York alongside leaders from Hello Alfred, The Barbarian Group, and IBM to discuss the evolution of AI in the coming years, and what that means for businesses and customer relations.

Ana’s session “AI, Data, And Empathy: The Future Of The Customer Experience” will take place on Thursday, February 25th at 2:30pm at the TimesCenter (FWD Stage).


★ Register today by purchasing your pass ★


About Ana Andjelic

An experienced strategist with a passion for new things, she earned her doctorate in sociology and worked in the world’s top advertising agencies. Known for her future-facing approach to strategy, she led design of digital brand experiences and business solutions for global luxury and fashion brands like Tom Ford, Topshop, Canali, Harry Winston, PUMA, Rom Ford Beauty, Replay, DeBeers,The Macallan, Blomberg Media, Knoll and The Peninsula Hotels.

Ana was recognized as one of the top 10 digital strategists in the world by the Guardian, her writing has appeared in Fast Company, Adweek, Advertising Age, Campaign, Luxury Daily and the Guardian. She presented at SxSW, Advertising Week New York, OMMA and the Retail Futures Forum among others and guest lectured at Columbia University, SVA, Miami Ad School and HyperIsland. Ana lives in New York City. (via Lux Hub)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: LS:N Global

Alex Blumberg of Gimlet Media to Discuss Building a Media Company in the Age of Podcasting at SMW New York

Alex Blumberg is known for his work on This American Life and Planet Money, and recently launched Gimlet Media as a result of his latest podcast, StartUp. To say the least, Alex Blumberg knows quite a bit about the business of podcasting, storytelling, and audio’s role in the larger media landscape.

This year at SMW New York, Alex Blumberg will discuss Gimlet Media and his journey of building a media company with foundations in audio storytelling and journalism. “Listen Up: Building a Media Company in the Age of Audio with Alex Blumberg, CEO of Gimlet Media” will take place on Tuesday, February 23 at 11:30am on the FWD Stage of The TimesCenter.


★ Register today by purchasing your pass ★


About Alex Blumberg

Prior to This American Life, he worked as a freelance radio reporter, contributing to This American Life, the Savvy Traveller and Chicago Public Radio. In 2008 he collaborated with National Public Radio economics correspondent Adam Davidson to co-host the Planet Money podcast.

In August 2014, Blumberg started Gimlet Media, a podcasting company, along with Matthew Lieber. Blumberg documented the startup process of launching Gimlet Media in the first season of a podcast called StartUp. The second season followed “Dating Ring”, another startup company, and recently StartUp returned for a mini-series featuring Blumberg and other employees.

Along with StartUp, Gimlet Media has three additional shows: Mystery Show, Surprisingly Awesome, and Reply All. The company raised $1.5 million in seed funding from various investors and firms, as well as listeners of its shows to help raise the last $200,000 through crowdfunding platform Alphaworks.

Blumberg also won the George Polk Award in Radio Reporting for his reporting with Adam Davidson for a May 2008 show titled “The Giant Pool of Money”. The piece explained the highly complex chain of events that led to the subprime mortgage crisis by showcasing interviews with participants at each sector of the crisis. The episode was linked widely in the blogosphere and remains one of the show’s most-downloaded podcasts. (via Wikipedia)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: The Guardian

You Can Do It: Words of Wisdom from a Social Media Week Veteran

This is a guest post from Joyce Sullivan, founder and CEO of SocMediaFin, which first appeared on our Global SMW blog. February is a tough time to be in NYC. It’s too cold; the holidays are over; spring is still far off; everything seems mundane, except for the arrival of one of the best networking events of the year: Social Media Week (SMW).

I got involved with SMW in Feb 2011, pitching my first event partner idea with an industry colleague. After filling out the very straightforward online SMW event form, we held our breath, and hit the ‘send’ button.

We waited to hear the results, and our topic was picked! Great.

Now, we wondered, could we possibly pull this off, and get anyone to sign up for our obscure topic? Or so we thought, at the time.

Not only did they sign up, we sold out within 2 hours of our selected venue space. What to do? How could we turn away an audience that was looking to soak up the info we were so passionate to share?

Serendipity, itself greeted us, when a larger venue became available and we were able to accommodate our 300+ attendees. For those who’d like to see what it looks like, here’s my very first SMW event info and the videotape: Financial Services Social Media Champions Tell Their Story

Having had such a great experience in Feb 2011, I returned in Feb 2012 again as both:

Speaker and Event planner: Social Media Strategy for Financial Services
Blogger and attendee: My Day as a Social Media Week Speaker

It does include lots of work; so you may ask, why be a SMW event host?

For me, the benefits include:

  • + Increasing your online influence and reputation
  • + Introducing your ideas to the world
  • + Becoming a disruptive innovator

Why I Continue to Host SMW Events

As a veteran Social Media Week event partner, there are numerous reasons I continue to get involved. I love bringing what I know to others who want to learn about social media. It also gives me an opportunity to get to know the SMW team more. The SMW team vibe is positive and supportive. In addition, by hosting an event, I get to meet the most fabulous people from around the globe. I still keep up with folks I have met in person (aka IRL = In Real Life) and those who live-tweeted around the world.


What I’ve Learned as a SMW Host
  • + The best way to hone your craft and knowledge is by sharing it with other from the SMW stage.
  • + Even though you’re only in one city, you have access to over a dozen cities around the world participating in SMW events.
  • + Even if your city is not on the list, you still get to participate virtually. I *attended* a September 2012 London event and blogged about the experience: SMW London: Export is Easier Than You Think

Tips for First Timers

I understand being intimidated. It’s work, but here are my tips to you if you’re considering taking part for the first time!

  • + Just fill out the SMW event form! We were all first timers once. You can do it and your ideas are waiting to be heard.
  • + Once you’re selected – congrats! Give your social media skills a workout by getting your friends and fans to spread the word about your event.
  • + Remember to tweet me up @JoyceMSullivan for SMW love and support. SMW event alums are here for you first timers!
  • + Keep working your SMW tweets and hashtags to get the word out about your event.
  • + Get all your details squared away ahead of time and ask questions of the SMW staff earlier than later. They can ensure you are prepared so you can rock your audience.

You can do it. No matter which city you’re in, you can make it happen. Remember, you are the only one who knows what you know.

You are amazing. Let everyone at SMW know it. Let me know it, too!



Joyce Sullivan is founder and CEO of SocMediaFin, a social media consulting firm for financial services, specialty firms and industry executives: http://SocMediaFin.com. With over 20 years experience as Vice President with firms including, Citi, Credit Suisse, JPMorgan Chase, and Wells Fargo/First Fidelity, Ms. Sullivan brings a seasoned industry perspective to the emerging world of social media. As an advisory board member of the Financial Women’s Association, she serves as their Chief Digital Strategist. Ms. Sullivan holds an MBA from the Zicklin School of Business, Baruch College, City University of NY in International Finance and Marketing, a BA in Education from University of Saint Joseph, Connecticut, and the Project Management Professional (PMP) designation from the Project Management Institute.

Event Spotlight: Internet Zero to Rock Star Shero

If you didn’t think Google+ alone could make you a household name, think again. Singer songwriter Daria Musk went from internet zero to rock star Shero in the span of a 6.5 hour online concert.

To learn more about Daria’s remarkable story and the ways in which social media can double as a star making machine, join her along with iCrossing’s Vice President of Marketing, David Deal, and Google+ Business Marketing Manager, Caro McCarthy on Wednesday, February 20th from 2:30 – 4:00pm at Hearst’s Lifestyle and Culture Content Hub. Register here.

For a quick look at Daria’s back story, check out this video: