The Delicious SMWNYC Celebration With Herradura Tequila

Amidst the excitement and hubbub of Social Media Week New York, one group of leaders gathered together to relax, network, eat, and celebrate the 7th year of SMW NYC. Herradura Tequila, a Mexican spirit founded in 1870, brought together a group of top senior marketing executives for a stellar night of taco eating and tequila tasting in the heart of SoHo.

Leaders from Ford, Spotify, MSL Group, Energizer, and Virgin Mega, among others, dined at taco spot La Esquina along with four special cocktail creations with Herradura Tequila. If you’re a tequila enthusiast, the 140-year old tequila is made from 100% blue agave grown in the valleys of Amatitan Jalisco.

The four custom drinks of the night were: Barrio Latino (Herradura Blanco, Cucumber, Lime Juice, Ancho Chili Infused Syrup), The Sexican (Herradura Blanco, Calamansi, St. Germain, Honey Syrup Second Course), Piña Tropicante (Herradura Reposado, Fresh Pineapple Juice, Habañero Syrup, Lime Juice, Tiki Bitters), and La Nueva York (Herradura Añejo, Sweet Vermouth, Angostura bitters, Mole Bitters).

For more information, recipes, and updates on Herradura Tequila, check out their website!