As audiences and users are exposed to an ever-widening array of content choices, publishers are thinking more about the context in which that content is consumed.
In this talk, “How Data Can Make Content Smarter And More Social” on Thursday the 25th at 3:30pm at The TimesCenter, Rich Frankel (Entertainment Industry Creative Director, Spotify) will explain to attendees how data analytics and music intelligence help Spotify better understand how to develop product features, consumer advertising, and innovative programs with brand and tech partners.
Prior to Spotify, Rich co-founded Indigenous, a firm that specialized in helping media companies and brands develop original marketing platforms to help brands more effectively connect with their target audiences. And before that, he worked as an Executive Producer at Ogilvy & Mather in New York in the Ogilvy Entertainment division.
If you want to hear from other Spotify executives at Social Media Week New York, make sure you register your pass, and check out Spotify’s Maureen Traynor (Sr. Director of Partner Solutions) who will discuss Millennials, music, and social sharing alongside executives from StubHub, AEG, Atlantic Records, Forbes, and Momentum Worldwide.
You’ve all seen someone recording an entire concert on their phone instead of watching it. Sure, the video looks great and received likes from friends, but is it worth the distraction?
Social media has an overarching role in almost every experience Millennials have, and according to a recent study, 70% of Millennials feel that social media enhances the live music experience. In fact, most Gen-Y and Gen-Z individuals prefer music content in their Facebook newsfeed to show their knowledge and interests to friends.
Make sure you register for SMW New York, and hear from Spotify’s Sr. Director of Partner Solutions, Maureen Traynor, who will discuss the role of social media in the music industry. She’ll explore what the Spotify team has learned from billions of songs shared on Facebook and across social media, as well as why Millennials and younger generations view music as an integral part of their online activity.
We hear it all the time — but isn’t every week social media week? Social Media Week is much more than just a discussion on social media. We know you’re smart enough that you don’t need that. You get it. What SMW is though is a look at how and where humanity and technology converge. And it goes much deeper than just your Twitter feed.
Here are just five of the areas that we’ll be elevating to the surface and how you can join leaders to see what’s changing:
Health, Wellness and Your Spine Online
With our focus on the Future of Now, we’d be remiss if we didn’t have a steady focus on how technology is changing our relationship to health and wellness. With classes from SoulCycle, morning yoga, Breathe Repeat’s look at how being online affects your spine, and even a special track on innovation in health from Merck, we want SMW to have a holistic approach. And you can get in on it here.
Content Marketing and the Machine
Let’s face it: content marketing is THE buzzword for 2014. But that doesn’t mean it’s not critical to your brand’s marketing strategy. Which is why we’re hosting a pretty hefty grouping on events on this topic, with leaders like Percolate, Unruly, Click 3X and more sharing their insights. We even have true[X] examining how we can prevent the online digital advertising economy from losing an estimated $6 billion a year.
Music, Travel & Entertainment
It's not ALL about ROI and the bottom line. In fact, this SMW we're looking at all aspects of how technology is shaping our experiences.From Spotify’s special track on music’s future to Chipotle’s look at unbranded film to our travel gurus, if you’ve got a passion, this is the list you want to explore.
Data and Analytics and the Search for Meaning
Most of us are familiar with famous quote by historic department store owner, John Wanamaker, “I know that half my advertising works; I just don’t know which half.” This need no longer apply, when you have skills from these events.
Social Impact and Doing Good
One area we love seeing the impact of social and technology is definitely on our society. Social impact has changed drastically over the past few years, giving NGO’s and philanthropists more tools to create change. Few get this like Deanna Zandt, and she’s curated the perfect SMW Social Impact Guide. If that’s not enough, here are some we recommend, including the launch of Mission 31 with Fabien Cousteau!
And if you need more, we’ve got a masterclass lineup you can’t resist, including Big Fuel talking the participation economy and the opportunity to build your own wearable tech.
Friday is your last day to grab your SMW NYC Pass at the standard rate. Join us, Nokia, and MKG for what we know will be our best SMW yet.
Christian Borges, a leader in the world of marketing, has led a impressive career focused on reputation and social media strategies that help brands connect with customers wherever they are. Christian is the currently the Senior Vice President of Marketing at true[X] media, a company that helps brands increase engagement and capture the true attention of their customers. We are really excited that he will be joining us for Social Media Week again this year — so, we asked him to share with us some of his favorite events in our lineup this year.
In his words:
First, let me say that boiling down this year’s list of scheduled sessions down to a Top Fave 5 was no easy task. Seriously. This year’s list of topics seemingly takes the SMW NYC experience to the next level, both with regards to relevant, meaningful content and knowledgeable expert speakers. Excited as always to be a part of it!
The Future of Social Music, Presented by Spotify
Music and advertising have forever been linked. In the past few years, music consumption has experienced such a drastic and aggressive transformation with the explosion of streaming music services such as iTunes, Pandora, Spotify, and the newly launched Beats (amongst many others). Where’s it all going?
Man vs. Machine: Advertising’s Epic Battle for Human Attention
How can brands and agencies compete in an attention-driven economy? Joe Marchese has a vision: less advertising that delivers more powerful storytelling for greater effectiveness. If you can’t handle the truth, don’t come to this session.
Honorable Mention: The Changing Face of News Consumption, Hosted by WSJ
The past few months has seen the launch of such renegade news outlets as The Information, The Ozy, and even re/code. Couple that with the likes of Circa, Pulse, Flipboard – the shift in news consumption has in fact become the news.
Social Media Week, February 17-21, is fast-approaching so register now! Christian said it himself- choosing just five is hard! So make sure to check out the amazing lineup of other events that you won’t want to miss!
Peter is a master of teaching communications professionals techniques and trends that will serve them best. Not only does Peter advise companies on how to best take advantage of the latest tools, he also leads the Publicity Club of New York, at which he’s organized SMW12 event The Socialization of News.
An avid social media user and author of award-winning weblog The Flack, Peter is more than qualified to moderate a discussion on the way in which news content is shared and marketed. Leaders from Bloomberg News, CNN U.S., NBC News, The New York Times and Thomson Reuters will be joining him.
Peter’s also responsible for The Dawn of Companion TV, to be held at Art & Culture Content Hub at Hearst Magazines. Recognizing that the TV industry has been changed by social TV and the “second screen,” Peter has created a conversation that will dive into the phenomenon of check-ins, content, and conversations with leading personalities from Bluefin Labs, Bravo (NBC Universal), Get Glue, HBO and Umami TV.
With so much going on in Peter’s world, we asked him for a few quick thoughts, hoping to get his advice on what —and who— we should be paying attention to.
How do you stay current on what’s popular?
I enjoy the News.me app on my iPad, which captures the articles linked to by those I’ve chosen to follow on Twitter. I also find inspiration in LongReads, the TED videos in the iTunes Store, and the current crop of non-fiction books about media and technology.
What do you enjoy most about your work?
I love working with uber-smart entrepreneurs who’ve developed or are in the process of creating pathbreaking technology, apps and products. I appreciate people who recognize and understand the value communications professionals can add. It is especially gratifying to see the media engagement strategy you’ve developed yield notable, meaningful results.
You’re certainly an expert at organizing panels! Who’d be a part of your Dream Panel?
Larry Page, Mark Zuckerberg, Jack Dorsey and Tim Cook. David Carr and Nick Bilton as moderators.
You can pick one person to have coffee with. Who would it be?
Buzzfeed co-founder Jonah Peretti. I caught him at Business Insider‘s Ignition conference and was impressed by his uncanny ability (and track record) in both starting and fueling memes.
What do you do to recharge?
My wife and I live vicariously through our three sons’ lives, and most recently, our third son’s exploits as a Princeton University varsity lacrosse player. We also love to go to the Metropolitan Museum on Sundays when it first opens, grab headphones, and explore different wings. We’re out of there by noon when the crowds arrive.
If you could have any client in the world, who would you help?
Look for Peter during Social Media Week and share with him your thoughts on TV programmers, advertisers, and audience engagement. You can also follow him on twitter @peterhimler.
