Tag: spotlight

Attendee Spotlight: Josh Karpf, Spotify’s Global Director Of Social Marketing, Shares His Top Picks For #SMWNYC

Posted on by Nicole Brown

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Josh Karpf, Global Director of Social Marketing at Spotify, gives us a look at the events he’s most excited for:

“The best part of Social Media Week is the opportunity to step back, see some great speakers and sessions, and really celebrate the great work being done in our industry. It’s also a great moment to reconnect with colleagues you may not get to see very often, despite working in the same city!”

Here are a few events I’m excited about this year:”

1. Fostering Self-Disrupting, Collaboration and Innovation at Large Companies

“Beth is a visionary and has lead the transformation of GE into a 21st century technology company. Her views on transformation inside a large, industry conglomerate are applicable for any organization.”
2. Creating Video Content for How it’s Consumed

“There’s video. And then there’s video for the social web. Buzzfeed’s transformation is truly a fascinating one and we can all take a cue from their process for content creation and social discovery.”

3. Storytelling with Vine: How to Create Short Form Videos That People Remember

“So much happening in this space; looking forward seeing how some of the best-in-class practioners are doing it!

 

About Josh Karpf

headshotJoshua Karpf is Global Director, Social Marketing at Spotify; an award winning music streaming service. In this role he oversees user communications planning and content strategy.  Prior to this role, Josh spent 6 years at PepsiCo where he launched digital and social programs designed to drive consumer engagement.  This includes Gatorade Mission Control, the industry’s first “always on” digital command center and PepsiCo10, a breakthrough program that connected the company with cutting edge digital and mobile start ups.

Attendee Spotlight: Clay Hebert, Founder of Crowdfunding Hacks, Shares His Top Picks For #SMWNYC

Posted on by Tyler Becker

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Clay Hebert, Founder of Crowdfunding Hacks, gives us a look at the events he’s most excited for:

  1. Vimeo Video School Live: Creative Toolsets to Engage a Global Audience
    “If ‘a picture is worth a thousand words’, then well-executed video is worth even more. Video is everywhere and many consumers would rather click play and watch for 2 minutes instead of reading copy for even 30 seconds. But quality matters. If the video is terrible, the viewer is gone.”
  2. The New DIY – Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly
    “Drones are already delivering pharmaceutical deliveries, being used in performance art and even being used in vineyards to make better wine. The combination of the maker movement and drones is very exciting. Plus…drone joust with Martha Stewart!”
  3. Beyond the Moonwalking Bear: New Ideas in Understanding Human Attention
    “In our busy, distracted world, time is our most valuable resource and attention is our most valuable currency. Faris Yakob recently wrote a book on this exact topic, Paid Attention: Innovative Advertising for a Digital World and I’m excited to listen to Faris, Sarah and Joe how brands and advertisers can attract consumers’ attention and translate it into not just dollars but permission.”
  4. The 10 Rules of an Open Brand: Evolving With Your Customers and the Industry
    “Companies that ignore their customers and the collective intelligence of the crowd will die more quickly than they realize. John has built Victors and Spoils on an ethos that all of us are smarter than any of us. It’s true. And it’s working.”
  5. Cult Brands 2.0: How Today’s Top Brands Breed Loyalty and Fanaticism
    “Ries and Trout wrote about it in Positioning. Seth Godin described it in Purple Cow. In a noisy, cluttered world, you can’t just be ‘a’ choice, you have to be ‘the’ choice. Turning your raving fans into your 24-7 marketing team is an investment worth making for any brand.”

You can catch Clay’s own session, “Marketing Lessons from Crowdfunding: The Psychology of Success” on Thursday, Feb. 26 at 12:00 noon. If you haven’t already, be sure to pick up your pass to #SMWNYC, and join us for what will be an extraordinary week.

About Clay Hebert

Clay Hebert is an internationally acclaimed marketing strategist and the founder of Crowdfunding Hacks, where he helps entrepreneurs and creatives fund their dreams. As one of the world’s leading crowdfunding experts, Clay has helped over 100 entrepreneurs raise over $25M on popular crowdfunding platforms Kickstarter and Indiegogo.

A popular keynote speaker, Clay engages audiences around the globe on innovation, creativity, crowdfunding, marketing, entrepreneurship and the future of work.

Clay has trained senior leaders at Fortune 500 organizations and his speaking clients have included Accenture, Pfizer, Zappos and some of the top universities and nonprofits in the world. He advises corporations and startups on strategy, marketing, innovation and culture independently and through Clarity.fm, Exobase and the First Growth Venture Network. Clay currently sits on the board of Social Media Week New York and several technology and marketing startups.

Clay has written for The Washington Post, Forbes and The Next Web and his work has been featured in The New York Times, Entrepreneur, Fast Company, Lifehacker and The Financial Post. He is a regular guest on FOX Business.

After a decade solving complex problems for global clients at Accenture, the world’s largest consulting firm, Clay left corporate America and attended the most selective and unique MBA program in the United States, a six month journey working with Seth Godin and eight other amazing people.

Clay teaches crowdfunding at CrowdfundingHacks.com and writes about marketing, innovation and the future of work on his own blog at ClayHebert.com. Clay is active on Twitter. Say hi @clayhebert.

Attendee Spotlight: Shirley Yang, Director, Social Strategy & Product at StyleHaul, Shares Her Top Picks For #SMWNYC

Posted on by Tyler Becker

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Shirley Yang, Director, Social Strategy & Product at StyleHaul, gives us a look at the events she’s most excited for:

  1. Data On FLEEK: Storytelling Based on Facts
    “Data is the new key to storytelling and reporting. The traditional metrics of reach and engagement are quantity metrics, the industry needs to look deeper into quality metrics such as sentiment and consumer intent. I hope to gather additional qualitative insights from this session.”
  2. The New DIY – Drones, Makers, and Bots: A Fireside Chat with Martha Stewart and CEO of The Barbarian Group, Sophie Kelly
    “I attended Martha’s Shriek or Chic premiere last October and have never been more captivated by the inspiration she provides to the maker community. Also, how can I miss a drone jousting competition?!”
  3. Why 2015 Will be the Year of Social Video
    “Social video is a huge part of what StyleHaul does from both a brand and campaign strategy perspective. We have been experimenting with both Facebook and Twitter native video features and have seen success in driving to long form YouTube videos, which is often where our anchor content lives. Look forward to hearing effective measurement and analysis techniques for these native strategies.”
  4. Stop Calling Them Social Media Influencers: MTV’s Pioneering Efforts with New Form Talent
    “We have been working with ‘influencers’ for the past several years, interesting to see large media companies transition from working with traditional celebs to searching for talent in the social space. I look forward to compare and contrast the ways in which we work with such talents.”
  5. Bitcoin & The Future of Currency: Challenges, Strategies and Predictions
    “I’ve always been fascinated by Bitcoins and have friends who are innovators in the space. Overstock is the first large retailer to accept Bitcoins, interesting to hear how they’ve been so bullish and what impacts the virtual currency has on their platform so far. “
  6. Custom Content: How Publishers and Instagrammers Are Leading Campaigns for Brands
    “Creating branded content through social media is at the core of StyleHaul’s business. It’s very important to balance authenticity of creators and brand messaging. There are also new distribution channels to fuel this ecosystem, including native advertising. Look forward to the speakers’ take on the subject!”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About Shirley Yang

Shirley heads up social media for StyleHaul’s global presence, leading social campaigns for brands and revenue products leveraging the power of YouTube stars. Previous campaigns include Destination Beauty launch with L’OREAL Paris at the Emmys, Web Therapy original series starring Lisa Kudrow aired on ShowTime with a launch on StyleHaul YouTube channel first. StyleHaul is the leading beauty & fashion multi platform network with over 5,000 channels on YouTube in 61 countries and over 19 billion network video views.

Shirley has a passion in tech and entrepreneurship, she is also a startup mentor at Entrepreneur Roundtable Accelerators here in NYC. You can find Shirley on Twitter @scyshirley.

Attendee Spotlight: Sean Foster, CEO Of Crowdtap, Shares His Top Picks For #SMWNYC

Posted on by Nicole Brown

Social Media Week’s global theme for 2015 – “Upwardly Mobile: The Rise of the Connected Class” – is all about how digital technology is creating seismic shifts in nearly every industry and in the everyday lives of billions of people worldwide. Today, we’re more connected than ever before, and we have the power to make our voices heard by governments, brands and the world at-large. The sessions featured later this month will offer insights into this theme through the perspectives of the thought leaders, journalists and business mavens who are on the front lines in their respective fields.

To help you navigate the rapidly expanding calendar of events at Social Media Week New York, we asked a few of our attendees to share their top picks for events taking place throughout the week. Below, Sean Foster, Chief Executive Officer of Crowdtap, gives us a look at the events that are catching his eye:

1. The Ten Rules of an Open Brand: Evolving with Your Consumers & Industry

“John Winsor has built his company, Victors & Spoils, on the opportunities that are unlocked when marketers tap into the collective brainpower of many. I look forward to hearing his extended POV on what it takes to become an ‘open business.’”

2. The ROI on WOM: A First Look at “WOMMA’s Return on WOM” Brand Data Study

“An important report for brand marketers to take in, courtesy of our friends at WOMMA. Major findings include how WOM can amplifying marketing and how WOM influences sales.”

3. Networks of Influence: Hosted by Elite Daily, Translation & Crimson Hexagon

“This should be an interesting perspective on the Millennial generation’s feelings toward marketing (spoiler alert: they don’t trust traditional advertising) and how brands can align their efforts with this shifting consumer mindset. Elite Daily gets this audience more than most.”

4. Is Social Media Just Media? The Future of Paid, Earned and Content

“With social platforms systematically cutting off ‘free media’ opportunities for marketers, the paid-earned balance is becoming an increasingly important conversation in our space. Matt Britton, CEO of MRY, joins Lisa Weinstein, President of Global, Digital & Data Analytics at Starcom MediaVest group for this can’t-miss session.”

5. From Fans to Advocates: How to Build Community and Grow #BrandLove

“Community is absolutely central to the Crowdtap platform, so we can get on board with this session devoted to what makes for a vibrant brand community.”


SEAN-FINALYou can catch Sean’s own session, “People-Powered Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand,” on Friday, Feb. 27 at 10:45 a.m. If you haven’t already, be sure to pick up your pass to #SMWNYC, and join us for what will be an extraordinary week.

 

About Crowdtap:

Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Our platform makes it easy for brands to put consumers at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.

In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked as the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable.

With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands.

Visit corp.crowdtap.com for more information.

 

Attendee Spotlight: Crystal Beasley, Co-Founder And CEO Of Qcut, Shares Her Top Picks For #SMWNYC

Posted on by Nicole Brown

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Crystal Beasley, Co-Founder and CEO of Qcut, gives us a look at the events she doesn’t want to miss:

  1. Rev. Jesse Jackson: Why Diversity in Tech Matters
  2. Where Fashion and Technology Collide: A Talk with Meredith Kopit Levien, New York Times
  3. Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention
  4. Social Movements: Reigniting Human Connectivity
  5. Startups to Watch: Why Entrepreneurs Will Build The Future
  6. The Myth of Venture Capital, A Chat with Jon Oringer, Founder and CEO, Shutterstock

About Crystal Beasley
349e6f5Crystal Beasley is the Co-Founder and CEO of Qcut. Qcut makes jeans in 400 sizes to fit eight different body types and heights. With no measuring tape needed, women can give us five bits of data about themselves: the size of their favorite jeans, height, weight, and counter-intuitively… bra size and shoe size. These data points are crunched to predict the critical aspects of fit and find her perfect pair.

Attendee Spotlight: Lee Moulton, Head Of Strategic Partnerships At Breather, Shares His Top Picks For #SMWNYC

Posted on by Nicole Brown

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, Lee Moulton, Head of Strategic Partnerhips at Breather, gives us a look at the events he doesn’t want to miss:

  1. Getting You Closer to Your Social Customer: Streamlining Social Strategy and Collaboration
  2. Measuring Attention and Intention, with The New York Times
  3. From Fans to Advocates: How to Build Community and Grow #BrandLove
  4. Startups to Watch: Why Entrepreneurs Will Build The Future
  5. The Connected Generation: Engaging Millennials in a Social World
  6. Growth Hacking Quick Wins: Strategies to Increase Customer Base
  7. Making Mobile Ads Work
  8. The Future of Mobile Payments: A Conversation with John Collison, President and Co-Founder of Stripe
  9. Social Storytelling and The Human Connection: Professional Storytellers Illustrate What’s At The Heart of Connecting To Your Audience

About Lee Moulton

IMG_0219Lee Moulton is the Head of Strategic Partnerhips at Breather, a start-up providing hourly office and relaxation space rentals in metropolitian cities.

Prior to joining Breather, Lee spent 6 years at Goldmans Sachs working in various capacities including as a Client Strategist for the Chairman & CEO of the firm. He also spent time as a member of the Institutional Sales team in the firm’s Asset Management Division.

Attendee Spotlight: Deanna Zandt, Co-Founder And Partner At Lux Digital, Shares Her Top Picks For #SMWNYC

Posted on by Nicole Brown

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, Deanna Zandt, co-founder of and partner at Lux Digital, gives us a look at the events she doesn’t want to miss:

  1. Measuring Attention and Intention, with The New York Times
    “We’re definitely interested to hear what the latest and greatest on how the NYT is taking this on– the traditional models of measurement– subscribers, hits, eyeballs– continue to fail us in the digital sphere, especially when measuring impact of media.”
  2. The Legal Limits of Privacy in Social Media—What You Need to Know
    “At my agency, Lux Digital, we get asked all kinds of legal questions on privacy by our clients, and we’re excited to hear what the latest and greatest is.”
  3. YouTube’s Safety Gap: A Discussion on Gendered Online Harassment
    “Gendered online harassment is a passionate area of activism for me, so there’s no way I’m missing this session. With GamerGate and more, we’ve reached a critical turning point of awareness and coalition-building for tackling one of the worst corners of Internet life.”
  4. Networks of Influence: Hosted by Translation, Elite Daily, and Crimson Hexagon
    “Core to my work with our clients at Lux is the concept that our relationships and networks are our most powerful tools, and digital should support and enhance them. This looks like a great opportunity to see how other strategists are thinking about influence.”
  5. The Neuroscience of Mindfulness: Cultivate Mental Happiness and Clarity
    “Mindfulness is a superbuzzword right now (cf: Davos!), but it’s been fundamental for me to manage my mental health, depression and anxiety, particularly as a founder and activist. The neuroscience of it all is totally fascinating for my nerdy side, too!”
About Deanna Zandt

DeannaZandt_bySophiaWallace_230pxDeanna Zandt is a media technologist, the co-founder of and partner at Lux Digital, and the author of Share This! How You Will Change the World with Social Networking (Berrett-Koehler 2010). She is a consultant to key media and advocacy organizations, and her clients have included The Ford Foundation, The Daily Beast/Newsweek, and Jim Hightower’s Hightower Lowdown. Zandt is contributor to Forbes.com via her ForbesWoman “Prospect: Tech” blog, and a social media advice contributor NPR’s flagship news program, “All Things Considered.” She has advised the White House on digital strategy and public engagement. Zandt specializes in social media, is a leading expert in women and technology, and is a frequent guest on CNN International, BBC Radio, Fox News and more.

Attendee Spotlight: CMO Of MRY David Berkowitz Shares His Top Picks For #SMWNYC

Posted on by Nicole Brown

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, David Berkowitz, Chief Marketing Officer at agency MRY, gives us a look at the events he doesn’t want to miss:

  1. Quantifying Fashion’s Love Affair With Instagram: What To Post And How To Calculate ROI
    “A how-to guide for Instagram that includes tips for measuring effectiveness should be interesting to many marketers, and not just those in the fashion industry.”
  2. Measuring Attention And Intention, With The New York Times
    “The New York Times has released a slew of innovative formats both for their content and advertising, so understanding their perspective on attention will be invaluable, especially given the deep experience of presenter Michael Zimbalist.”
  3. The New DIY: Drones, Makers And Bots: A Fireside Chat With Martha Stewart And CEO Of The Barbarian Group Sophie Kelly
    “I was curious about this just because I saw drones in the title. That it features Martha Stewart is a bonus, especially after I saw that she released a line of designs for Makerbot.”
  4. Why 2015 Will Be The Year Of Social Video
    “Boning up on video is a good use of time at SMW, especially given all the great data that Socialbakers has.”
  5. Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns
    “I’m excited to do a lot more with wearables this year, and I’m really excited that this session focuses on data and insights.”
  6. Rev. Jesse Jackson: Why Diversity In Tech Matters
    “I can’t wait to hear the thoughts of Rev. Jackson, who has decades of experience in championing diversity. I do hope that this doesn’t just apply to tech though; the ad industry has its own challenges with diversity too.”
  7. A Fireside Chat With B. Bonin Bough Of Mondelez
    “I’ve heard Bonin speak a lot about tech and brands, so I’m curious to hear what he has to say about artists and brands. I also have to plug this as I’ve had the honor of sharing the stage with Bonin on more than one occasion, and it’s so damn hard trying to follow him once he takes the mic.”
  8. Storytelling With Vine: How To Create Short Form Videos That People Remember
    “I’m not convinced every brand needs to be on Vine, and it’s so hard to do well. Yet with other platforms like Snapchat offering new creative formats for short-form content, Mashable is one of the best producers out there, and I’m hoping this will be inspiring.”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About David Berkowitz

mry headshot-002David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communications, and gains visibility for clients such as Visa, Johnson & Johnson, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and Mashable, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.