StubHub’s CMO, Jennifer Betka, Joins #SMWNYC To Discuss If Live Events Belong In Our Newsfeed

You’re at a concert, sporting event, or performance, and it feels like the entire time you notice people around you experiencing the event completely through their mobile device. It’s the great debate of using an iPhone vs. a lighter at your favorite concert. Is one better than the other? Are both acceptable?

At SMW New York, StubHub’s CMO, Jennifer Betka, will discuss these questions and themes alongside leaders from Music and Entertainment Momentum Worldwide, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.

According to a recent study, 70% of Millennials feel that social media improves the live music experience. The majority of Millennials will take part in sharing music moments on social media while at a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else. Join us to hear and learn about which aspects of social are actually making music experiences better, and debate when social and brands belong and when it doesn’t.


★ Register today by purchasing your pass ★


About Jennifer Betka

Jennifer Betka is the CMO at StubHub, where she oversees the global marketing team’s efforts around StubHub’s commitment to deliver a more personalized experience to users, and ultimately, moves beyond being purely a transactional company into a more end-to-end platform.

Prior to StubHub, Jennifer oversaw marketing strategy at Wikia, a top-20 global site convening authoritative communities of fans across entertainment and pop culture topics. The site grew from 43M global uniques in 2011 to its current scale, thriving at over 140M global users.

Before Wikia, Jennifer held strategic marketing and management roles within major media companies including The LA Times where she helped to revitalize the brand with a multi-media rebrand to support a freshly integrated newsroom, Sirius Satellite Radio where she developed and launched Sirius Internet Radio and spearheaded the debut of mega talent Howard Stern on paid radio, and Time Warner where she was a founding member of the Global Marketing Solutions team that developed integrated programs across media platforms for Time Inc., Turner Broadcasting, New Line Cinema and AOL. (via BusinessWire)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

The Rising Value of Social Media and Live Events: Atlantic Records’ Conversation at #SMWNYC with Camille Hackney

According to a recent study, 70% of Millennials feel that social media improves the live music experience, and the majority of Millennials will take part in sharing music moments on social media while attending a live event. In fact, most Facebook users prefer their newsfeed to show their friends at live events and experiences over anything else.

So, when does social belong in the music experience – before, during and after the show – and when does it not? When do brands belong in the social exchange? What content is really being watched and appreciated? How can and should the artists themselves take part – and in what channels and communities?

Atlantic Records is a staple record label with artists new and old. Their musicians range from ABBA, Foreigner and Bette Midler to Alt-J, Frightened Rabbit, Coldplay, Bruno Mars and Ed Sheeran. One of the leading minds of Atlantic Records is Camille Hackney, EVP Brand Partnerships & Licensing.

Camille will join us for SMW New York to discuss when and where social belongs in music and the industry, and whether or not social hurts the live music experience all-together. This session “How Social Has Rocked The Live Music Experience” will take place on Wednesday, February 24th at 4:30pm at the TimesCenter (FWD Stage).


★ Register today by purchasing your pass ★


About Camille Hackney

“Camille Hackney, the EVP Brand Partnerships & Licensing of Atlantic Records cultivates these relationships between the two worlds of artists and brands then brings together in a cohesive, wonderful campaigns and partnerships. Atlantic Records is a prominent recording label and needs the best to help maintain their reputation. Camille is the person behind pairing the right music to the right campaigns. She elevates her artists by negotiating deals that puts them into the spotlight of commercials, brand sponsorship and to compliment the brand will help sponsor tours for the audience.

Before Atlantic Records she worked for a label that is now known as Elektra. It was originally a boutique record label called East/West. She started right as Digital Marketing and Branded Content started to emerge. She jumped over to Warner Music and did a year and a half stint there before she went back to Elektra before they merged with Atlantic Records. She decided to work with the Atlantic side and used her knowledge to build a top notch section for partnerships and campaigns for their artists.” (via Atlantic Records)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Image Credit: Billboard

Glenn Minerley of Momentum Worldwide Will Share at #SMWNYC How Social and Live Events Best Work Together

You’ve all seen someone recording an entire show on their phone instead of watching it. Sure, the video looks great and yes, they get some Likes, but is it worth the distraction? Isn’t it better to just be “in the moment?” Or, is there a chance the moment is only important because it’s been captured? Did the band win you over if they didn’t make your playlist?

Social media has an overarching role in almost every experience millennials have – but does it improve the live concert experience, before, during or after the show? Sometimes life tells us “No” (like the example above) but the funny thing is that the research – giving a voice to those fans – says “Yes.”

At SMW New York, Glenn Minerley, VP Group Account Director, Music and Entertainment Momentum Worldwide, will discuss these questions and themes alongside leaders from StubHub, AEG Global Partnerships, and Atlantic Records. The session, “How Social Has Rocked the Live Music Experience” takes place Wednesday, February 24th at 4:30pm on the FWD Stage at The TimesCenter.


★ Register today by purchasing your pass ★


About Glenn Minerley

Glenn Minerley has been with Momentum for over nine years. He has been influential in developing the successes of multiple client relationships for Momentum including American Express, HP, Sony Pictures Home Entertainment, Nike, Verizon Wireless and others. Leveraging his extensive background in music and entertainment, Glenn is often asked to consult on areas of ticketing, loyalty programs, and music and entertainment platform development for clients around the globe.

With over 15 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients; focusing on multiple disciplines including sponsorship, experiential, social media and shopper marketing. In addition to launching the global entertainment access program for American Express, Glenn has produced multiple private concerts with superstar acts such as Macklemore, Elton John, Sting, Jimmy Buffet, the Eagles and more.

Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. In order to deliver for the Momentum client portfolio, Glenn regularly relies on his industry relationships with partners like Live Nation, AEG, CAA, William Morris Entertainment, Sony Pictures, Ticketmaster, Telecharge and more.

As the head of Music & Entertainment for Momentum, Glenn serves as a touchstone for the agency; leveraged across all music related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships (via LinkedIn)

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from these speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!