Never Stop Learning: 10 Masterclasses You Can’t Miss

Gandhi said, “Live as if you were to die tomorrow. Learn as if you were to live forever.”

And we think it’s a good rule for life and business. Which is why we started bringing hands-on, practical classes to Social Media Week. This year, we’re giving you even more opportunities to leave SMW14 with practical skills that will advance your career or bolster your personal goals. These are ten you can’t miss next week:

  1. Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
    If you want to get in, you got to be friends with the band. And the band so to speak of the Internet are the subcultures of Reddit, Tumblr, Snapchat, and Twitter. These subcultures can be some of the best sources of inspiration for real-time social media posts — but you need to understand them first. In this Masterclass, you’ll get the unwritten and incredibly nuanced rules of these communities and gain a playbook on how to use these sites as sources for real-time marketing.
  2. Build an Effective Email Newsletter (From Scratch!) with Basic HTML & CSS: Turn Likes into Sales
    Ok, we all know that email is one of the most effective ways to reach your audience (and we’ve been using and abusing that these past few weeks…), so that means knowing how to create campaigns and newsletters that people will open is critical to your marketing. So, we have two options on Tuesday and Friday for you in this Masterclass designed for beginners to learn how to create an e-mail newsletter from scratch.
  3. The Power of Hashtags: Case Studies and Mechanics for Both Users and Brands
    Oh, the hashtag… We love it in all its glory. But do you know how to really use it? In this Masterclass, Tagboard CEO Josh Decker will provide the do’s and don’ts from both the user and brand perspective, including case studies from some of the world’s biggest brands and professional sports teams.
  4. Building Wearables: A Hands-On Intro to Open-Source Interaction Platforms
    Put your phone down, it’s the year the wearable computing. And we’re teaching you how to be ahead of the curve. You’ll have two opportunities on Wednesday and Friday to create a basic wireless soft fashion cuff using an Adafruit Gemma.
  5. Data-Driven Channel, Content, and Campaign Intel, Presented by Unmetric
    Data, data, data. Decisions should be based on data to determine what content works best, and you’ll have two opportunities to learn how to use it. Unmetric is showing you the three C’s of social media intelligence and how social media marketers can use them to gain a competitive advantage on both Wednesday and Thursday.
  6. Your Spine Online, Rejuvenate and Reconnect with Breathe Repeat
    It’s not all work at SMW. Happy workers are more productive workers, and your health plays into that. So, that’s we’re bringing in Breathe Repeat to educate us all about our backbones and how being virtually connected can affect the natural flow of their own circuitry.
  7. Lean Marketing: “Think Like a Brand. Act Like a Startup.”
    Lean marketing is enabling brands, corporations and startups to accelerate speed to market, increase conversion rates, and improve customer engagement. It’s all about your ROI. In this Masterclass, General Assembly will share insights from this approach and how your brand can implement it.
  8. Making Longform Videos That People Will Watch
    Video is still king. But it’s not just shortform. Brands like VICE are seeing great success with more in-depth stories and longform content. In this Masterclass, Motherboard’s team will look at all aspects of video production, including finding story ideas, shooting, and editing.
  9. Winning The Participation Economy: Understanding Global Conversations and Developing a Social Strategy
    2014 brings us two global events that marketers can really capitalize on to create global conversations. How can brands stand out? Marketers of all sizes are welcome as Big Fuel shares the evolution of social media marketing and how it is changing once again in the context of global conversations. At the end of this Masterclass, you’ll have developed a sample social strategy.
  10. Programming For Non-Programmers
    Web development can no longer be relegated to an elite few. If you’re running a tech start-up, it’s essential that you know the fundamentals. Ultimately, knowing how to “talk to the talk” will help you communicate better with developers, and in this Masterclass, we’ll tackle development principles to get you on the right path and the differences between front and back-end development.

Masterclasses are a special offering for our attendees with a Campus or Insider Pass only and are available on a first-come, first-serve basis. So, get your pass here now before sales end on Friday and join us, Nokia, and MKG for what will be our best SMW14 yet.

The Internet Has Many Languages: Learn Them At SMW NYC

New technologies have always changed the ways in which we communicate and express ourselves creatively. The printing press allowed for the novel and the video camera allowed for the new mediums of film and television. The Internet is changing the way that we consume information and marketers need to develop literacy to effectively communicate online.

  1. Reading Is No Longer Fundamental: The Shift to Visual Vocabulary, Hosted by JWT
    Don’t tell your high school English teacher, but the written word is not always the best way to connect with customers. GIF images and platforms like Pinterest and Instagram, are working together to make communication increasingly visual. JWT is a marketing and communications company that knows how to evolve to adapt in an ever-changing world, having been around for over 150 years. Learn from JWT what this increasingly visual language means for marketers as well as for society as a whole.
  2. Masterclass: Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
    The Internet has many dialects and as a marketer, you will want to increase your fluency in all of them them. Each platform of engagement has its own set of implicit rules that will determine whether you participate effectively or not. This masterclass, hosted by Code and Theory, will go over the 5 most important rules for each of the 5 top Internet sub-cultures.
  3. How To Be An Internet Anthropologist
    Through studying the locals of each social media platform, your brand can learn to communicate with customers in the most effective ways possible. Understanding how people use the mediums, in addition to how they interact with brands, will put you far ahead of the competition Learn where to look to find the people whose interests align with your brand and what online behaviors impact your brand at this seminar hosted by Global Strategy Group.
  4. SUXORZ: The Worst Social Media Campaigns of 2013
    They say that you learn more from your failures than your successes. At this seminar hosted by Blogads, we are hoping to learn from the mistakes of others in an effort to avoid them at all costs. From the mouths of Don Steele (Comedy Central), Saya Weissman (Digiday), and David Berkowitz (MRY), these classic examples of what NOT to do will be as educational as they are hilarious.

Social Media Week loves marketing! But we also love entrepreneurship, technology and health, so don’t forget to check out the schedule to see our exciting lineup of speakers on these topics. Register for SMW here!

Featured image courtesy of shonk.