targeting - Social Media Week New York (SMWNYC) - MAY 4

In this interactive presentation, BuzzFeed social experts Rachel Christensen and Summer Anne Burton will discuss how they helped successfully build the largest social networks in media—by rethinking the way the industry sees social media editors, content, and distribution.

They’ll cover how BuzzFeed stuck to scrappy and unconventional ways of thinking about and creating content for social platforms, and how they used data to inform their strategies. There will also be examples of BuzzFeed’s biggest wins and fails (in the form of a quiz!), with insight to how, why, and where BuzzFeed experiments.

This event is targeted both at social media editors and their employers, and will include a short presentation via PowerPoint, along with a Q&A. Some of the biggest mistakes we see in media are caused by an outdated way that brands and publishers look at their social talent.

Participants will leave with a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget.

Rachel Christensen, Managing Social Media Editor at BuzzFeed, will lead a session at SMW New York with Summer Anne Burton to discuss how they went outside of the box to rethink how successfully create large networks on social media platforms.

Rachel’s session “Building A Great Social Presence The Resourceful Way, Presented By BuzzFeed” will take place on Wednesday, February 24th at 11:00am at the SVA (EDU Stage).

&bigstar; Register today by purchasing your pass &bigstar;

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass. You can also save 20% until January 14th!

Ever wonder how much someone can learn about you from your social activity? 140 Proof has come up with a creative way to show you just what your social presence reveals about you. Bringing caricature artists, Dan Springer (aka, the “Caricature King”) and John Sprague along with them to Social Media Week, you will be able to see 140 Proof’s work in a personalized way.

140 Proof is a social advertising company that allows brands to send their messages to the people who are most likely to be interested in them. We keep talking about content marketing, but what if your following isn’t where you want it to be and you want to expand, reaching new users where they are? That is where 140 Proof comes in, a social advertising company that allows brands to create advertising content native to social media platforms that is inherently sharable.

140 Proof allows brands to create an advertisement that looks just like a Facebook post or tweet (bonus: you can also add images and video) and push it out to the most relevant audience possible. They do this through their Blended Interest Graph technology; they find the most relevant users based on who they follow, what they like and many other interest signals. For example, if a brand wanted to target people who who are interested in comedy, they could advertise during the Daily Show or they could target people who had engaged with Jon Stewart, Stephen Colbert, Ricky Gervais, Steve Martin, or checked into The Improve through social media, so they find the people most interested in engaging with the brand.

And we’re not the only ones who are impressed with these options. Some notable brands that use 140 Proof’s API include Victoria’s Secret, Nike, GM, Chevrolet and Microsoft. All of which makes us excited to have them join us at SMW NYC — and give you a chance to see it in action. At SMW, they are turning this incredible technology on attendees to create your unique personal social portrait.

So, join us and 140 Proof to analyze your interests based on your social activity and then have artists draw you with what you care about. So what will be more embarrassing: your most prominent facial feature or your loves as revealed by Twitter? All you have to do is bring your Twitter handle, visit the 140 Proof installation and you’ll walk away with your own social portrait. Get yours done, and then look for more by searching #MySocialPortrait.