Social Media and Pop Culture Consciousness: Keynote with Andrew Jarecki of HBO’s “The Jinx”

The shocking finale of HBO’s The Jinx unleashed a tidal wave of reactions, controversy, and spoiler-alert headlines. But, how much did the chorus of Tweets, blog posts and Facebook updates play a role in that collective gasp?

The Jinx Director, Andrew Jarecki, will discuss social media’s role in how fans experienced it before, during and after the now-infamous hot mic scene, as well as unveil never-before-seen footage from the show.

Register your pass for SMW New York, and come hear Andrew’s keynote, “Keynote: How Social Media Manifests our Pop Culture Consciousness, Featuring The Jinx Director Andrew Jarecki” on Friday, February 26th at 1:30pm at The TimesCenter

Image Credit: Esquire

Jonah Ray (Actor, Musician, Comedian, and Podcaster) Will Speak at SMW New York

The world is at an inflection point, similar to where broadcast TV was in the 70s and 80s with a massive boom in content production. Today, though, it’s on various digital platforms, and when reality is dark, comedy flourishes.

We’re thrilled to welcome an incredibly talented and funny group of individuals to SMW New York, where we’ll hear their perspectives on comedy, technology and social media’s impact on entertainment.

One of the speakers participating in this session is Jonah Ray, co-host of The Nerdist Podcast and co-host of Comedy Central’s The Meltdown with Jonah and Kumail. Just a few months ago, Jonah Ray was announced to be the new host of the revival of Mystery Science Theater 3000.

On Tuesday, February 23 at 1:30PM at The TimesCenter (FWD Stage), Jonah will join Dan Harmon (Community, Rick and Morty, and HarmonQuest), Kulap Vilaysack (Creator of Seeso’s Bajillion Dollar Propertie$ and co-host of Who Charted?) and Evan Shapiro (EVP of Digital Enterprises, NBCUniversal) to discuss on comedy, technology, the current media landscape, and Seeso, the new steaming comedy channel from NBCUniversal

Click here to register for SMW New York, which takes place February 22-26. We’re bringing together thousands of industry leaders across marketing, media and technology.

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MTV Continues to Pioneer Content and Talent with Millennials

Natan Edelsberg, the Senior Vice President at Sawhorse Media and Senior Supervising Producer at the Shorty Awards, moderated a strong session including panelists from MTV and entertainer and director, Todrick Hall. These specialists discussed MTV’s success with engaging audiences through deeper, personal connections, rather than lumping them together as “influencers” in a specific vertical. MTV recently started working with Todrick Hall on his new unscripted show “Todrick,” which takes viewers through a completely new type of reality program, intended for the Gen-Y audience.

Todrick Hall’s previous experience includes performing on Broadway shows, reaching the semi-finals on American Idol, and establishing himself as a prominent YouTube creator. With his fame and recognition, both on television and the digital world, Todrick has developed his community of fans and followers into devoted “Toddlerz” as he calls them, and for Todrick, he’s confident the hard work and years of growth won’t be forgotten. In his show, viewers experience a documentary-style perspective into the production and build-up behind each of his videos, where Todrick and his troupe connect with fans beyond the surface of the videos themselves.

Todrick told one of his favorite moments in his career during the session:

“When I got the chance to work for Beyoncé, I received a call from a blocked number. Now, normally I don’t answer blocked numbers, but for some reason I answered this one, and on the other line was Beyoncé asking me to be her choreographer for the ‘Blow’ music video. That’s when you know you’ve made it. It was a moment that proved to me all of this hard work, dedication and financial struggle was worth it, and this opportunity could make my passion a reality.”

Todrick even has an international following, which, in a way, is more feasible for internet-celebs than it is for traditional ones. Recently, Todrick had a “Twerk Du Soleil” event in London. There, in addition to everywhere he goes, Todrick continues to engage face-to-face with his fans. He will always take time with a fan for a selfie, and continues to give credit to his “Toddlerz” for helping him get to where he is today.

YouTube creators can become just as successful, if not more, than traditional celebrities, and those lines blur more and more every day. There’s a difference between celebrities and YouTube stars. Today, you don’t need a record label or television network to get started because digital creators are doing this on their own. The social platforms, and even YouTube multi-channel networks (MCNs) allow creators to establish a direct relationship with audiences around the world.

People want to see their favorite creators succeed, especially Millennials and Gen-Z, and there “selling out” to these individuals is not as common, if at all, compared to household names, celebrities and performers. It’s the power of the Internet that’s changing this ecosystem, and regardless of the channel or platform, content creators should strive to be the best you can be in as many different ways.

Youth and Social Media

This post is the second in a series by SMWNYC media partner, Differences Magazine. Written by Dr. Jennifer Shewmaker. Learn more about Differences Magazine and see the original post here.

This is an exciting time to be a young person interested in media! With the advent of mobile technology devices and the growth of social media platforms, many youth have access not only to consume media more easily and quickly but also to make media and share it. As access to both the consumption and creation of media has risen, so have the challenges and opportunities.

Challenges to youth in this new age of quick and easy social media come in both the consumption of media and in the creation of media. One of the greatest challenges that youth face in negotiating new media revolves around sex. With the average adolescent watching television for 12 hours per week and using the Internet for 12.5 hours per week, exposure to media that depicts unhealthy sexual practices and attitudes is highly likely. Not only is pornography more accessible than ever, but also even mainstream media tends to depict sexual behaviors without any mention of risk or responsibility. This creates a very real challenge for youth who may be relying on media to provide them with guidance and information about sexuality and sexual practices.

From cyber bullying to sexting, social media opens up avenues for problems in social relationships that did not exist twenty years ago. As teens and tweens use more mediated forms of communication, the chance for miscommunication expands exponentially. Between texting and social media sites such as Facebook and Tumblr, youth communicate more easily with friends outside of school and extracurricular activities. But because of the lack of traditional social cues such as body language and facial expression, many will end up arguing with friends over issues that may not have arisen if they had been talking to one another face to face. And, of course, the danger of being victimized by an adult predator is always lurking when youth use social media to communicate with people who are unknown to them in real life. Children who use mobile technology to share sexy photos of himself or herself with a friend may find that the ease of sharing pictures leads what they thought were private to become public. Arguments, sexy photos and conversation, and bullying that begin through social media can expand into real life and cause devastating social problems for young people.

These challenges of media use and accessibility are very real, and youth need guidance from trusted adults to learn how to negotiate them in order to make the most out of the opportunities that increased access creates. But, along with these challenges come opportunities for youth to increase their knowledge and skills and to share their own ideas more broadly.

A new wave of learning through social media has opened up doors for young people to learn everything from foreign languages to how to write computer code and everything in between. This kind of access to knowledge and skill development is completely new, and in some ways youth benefit more than adults because of their familiarity with new media and their openness to using it as a source of learning.

Social networking sites and the use of wireless communication programs allow real time conversations with someone from a distance. This provides the opportunity to continue relationships that in the past would gave been too distant and to build new relationships with friends from around the world. This open line of communication builds new understandings and collaborations for young people from very different cultures. They can build worldwide coalitions around everything from special interests and hobbies to activism activities.

The ease of making media provides the chance not only to make original media but also to share one’s creations with the world. Mobile technology puts the ability to take photographs and create films right in the hands of young people. Sites such as YouTube, social networking sites, and blogging sites allow young people to develop a worldwide audience for their work. Instead of waiting until they can afford expensive equipment, young people can use mobile devices to hone their filmmaking and photography skills as they grow and learn. This brings new vision and fresh ideas into media industries.

Youth today have opportunities to use media in ways that could not have even been imagined twenty years ago. There is no doubt that media literacy education is a must for children and adolescents today. With opportunity comes challenge, but when young people are provided with media literacy education, it gives them the tools to learn to use social media safely, to critically analyze the messages that are being sent to them from different sites, and to learn to construct and share media and their thoughts, skills, and knowledge on their own terms. With these new tools and this new knowledge, young people have a wide-open world to explore, learn, and share.

Jennifer Shewmaker, PhD is a nationally certified school psychologist and licensed specialist in school psychology who has worked with hundreds of adolescents and families. She writes about adolescents and media on her blog www.jennifershewmaker.com.

About a Hub: Art & Culture

This is the first of a part of a continuing series of posts spotlighting our 6 #SMW12 Content Hubs. We’ll be posting profiles of all the hubs throughout this week so keep checking back for more! 

The Art & Culture Hub is your go to location for all things music and tv and funny and style. We’re excited about the eclectic breadth of these events and look forward to seeing you there!

You can view all of the events from the art and culture hub by clicking HERE but check out a handful of our favs below!

On Monday check out The Mobile-Social Living Room a panel on how emerging media is reviving the live television experience from 9-11am. From there, be sure you don’t miss this, newly added to the schedule, keynote by Media Personality and Founder of Abrams Media, Dan Abrams from 12-2pm.  Then spice it up by heading over to a keynote by hip hop legend Jermaine Dupri on Building a Community (3-5pm) before digging into a panel on social sharing and the Art of Doodling from 4:30-5:30pm.

Tuesday morning– get up and at em with a panel on Digital Voyeruism from 9-11am before heading over to a keynote from Entrepreneur Kevin Slatin with a corresponding panel on E-Commerce (12-2pm).  Take a quick lunch break and then head over to The New Ghostwriter  from 3-5pm OR maybe decide that this panel on Social Syndication from 3:30-5:30 is more your style.  No judgement either way.

Okay.  On to Wednesday.  I know, all that and we’ve still got THREE MORE days of events for you. Kick the day off with a Keynote from Chris Kaskie, President of Pitchfork from 9-11am then make your way over to a panel on Street Style blogs from 12-2pm or maybe you’d prefer a discussion on the Grammys and digital from 1:30-2:30pm. I know, it’s a touch decision. I promise. You will survive it.  Once you’ve made that call the rest of the day is easy.  Head straight on over to a panel on how to be funny on twitter from 3-4pm  then take a quick breather before going to a panel on the state of curation.

Phew.

Thursday. I know, I can’t believe it either! Start your day with a keynote from Elisa Camhort with a corresponding panel on Companion TV from 9-11am. Then dive into a keynote from Jonah Peretti founder and CEO of BuzzFeed with a corresponding panel on Start Ups from 12-2pm.  What a morning.

Grab some lunch and recharge before heading over to a panel on Transmedia and Social Media from 3-5pm. After that there’s a panel called IN THE TWITTER KITCHEN: A MODERN COOKIE BAKE-OFF.  It’s happening from 4:30-6:30pm. I’m not going to tell you what it’s about.  You can click through to find out for yourself. But I will tell you that maybe you should go.

Friday? Friday! Already. This week will absolutely fly by but if you’ve waited until the last moment to get your fill of #smw12, no worries, we’ve got you.

Aruba, Jamaica Oo I want to take you to a 9-11am panel on social media and the travel industry in 2012.

Then maybe layover your way into a panel on how entrepreneurship is revolutionizing daily life through social media from 10:30-11:30.

If all this activity is making you hungry then you’re not going to want to miss a panel from 12-2pm that features Robyn O’Brien, Amanda Hesser & Bun Lai followed by a panel on food trends.

One panel left and sure enough we’re ending things off with a bang.  From 3-4pm don’t miss Sex, Drugs, Rock and Roll: Social’s Steamy Side.

Yep. That’s it for this hub.

See you next week.