Bob Cohn, President of The Atlantic, will detail the brand’s transformation at #SMWNYC

Bob Cohn is the president of The Atlantic. He oversees the magazine’s business and editorial teams on its principal platforms: print, digital, video, live events, and consulting. He was named to the job in 2014 after serving five years as editor of Atlantic Digital, where he built and managed teams at TheAtlantic.com, The Wire, and CityLab, growing TheAtlantic.com’s audience ten-fold.

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com.

On Tuesday morning at Social Media Week New York, The Atlantic’s president, Bob Cohn, will detail the transformation of the organization over the last decade, and the challenges and opportunities ahead. View the event here, and make sure you register for #SMWNYC to attend this session and many others throughout the week.

Before coming to The Atlantic, Bob Cohn worked for eight years as the executive editor of Wired, where he helped the magazine find a mainstream following and earn a national reputation. During the dot-com boom, he was the executive editor of The Industry Standard, a newsweekly covering the Internet economy. He began his journalism career at Newsweek, where for 10 years he was a correspondent in the Washington bureau, covering the Supreme Court and the Justice Department and, later, the Clinton White House.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.