LA Kings win Twitter Battle: Infographic

This is a guest post from

Similar to their post for NBA Playoffs, theScore asks what do the NHL Playoffs look like through the eyes of social and factored in social media presences? It reveals that the LA Kings not only won the Stanley Cup this week, they also crushed the opposition in the social media battle on Twitter.

As the infographic produced by theScore shows, the Kings’ much-publicized edgy approach to social media paid-off, with 1.4 million tweets mentioning the Kings throughout the play-offs. The second highest came from the Boston Bruins, with approximately 830,000.

The Kings were also responsible for the most re-tweeted tweet. Their now infamous “To everyone in Canada outside of BC, you’re welcome” tweet sent after their victory over the Vancouver Canucks was re-tweeted more than 19,300 times (the official Twitter counter doesn’t count “old school” retweets).


Other key findings to come out of theScore’s research included:

  • More than 3.3 Million  tweets were made around the NHL and the NHL Playoffs (including their official hashtags – “#Becauseitsthecup” and “#StanleyCup”).
  • The total reach of these tweets was 10 billion impressions.
  • Boston goalie Tim Thomas was the most mentioned player that exited in the first round – mostly due to his announcement of “taking a year off”.
  • Vancouver’s Roberto Luongo (108,370) was mentioned almost twice as often as the Sedin twins (59,199) – mostly due to his replacement by Schneider and trade rumors.
  • The Eastern Conference teams were more social than the West.
  • Claude Giroux was the most mentioned player throughout the playoffs even though his team the Philadelphia Flyers didn’t make the finals. He emerged as one of the games’ best players. He also was a finalist in the EA NHL 13 Cover vote contest which likely helped him as well. He also has a strong personal presence on Twitter (@28CGiroux) with more than 169,000 followers – fifth overall in total followers just behind: Alexander Ovechkin, Paul Bissonnete, Evgeni Malkin and Taylor Hall.
  • The Florida Panthers had the lowest amount of tweets about them, which was not surprising considering they had the lowest amount of followers (@FlaPanthers) of any NHL Playoff team, second lowest in the league. The only team worse? The New York Islanders.

Tweets recorded between April 11 – June 12, 2012


The social data: Sysomos (
Infographic / Design: