Tag: timescenter

That’s a Wrap! Thank You Social Media Week NYC Community

Posted on by SMW Staff

Thank you to our attendees, speakers, partners, volunteers, independent event organizers, and everyone in the SMW community for making #SMWNYC truly incredible. It was an incredible week exploring the business, art, science, and future of social media, as well as the first edition of SMW that unpacked our global theme, “Language and the Machine: Algorithms and the Future of Communication” in 2017.

If you didn’t attend #SMWNYC, you can re-live every official event with SMW Insider, our on-demand platform to watch the full videos from all official #SMWNYC sessions, plus hundreds of hours of video from other Social Media Week events from 2016.

This year’s event would not have been possible without our sponsors: Accenture, Convene, Crimson Hexagon, Department for International Trade, Digimind, Giphy, Marina Maher Communications, Nasdaq, National Geographic, Shutterstock, Storyful, and Tracx.

We’d also like to thank our Premium Content Partners: Crowdtap, Pinterest, and Viacom, as well as all of our Food and Beverage Partners, Content Partners, and Technology Partners for supporting the 9th edition of Social Media Week New York.

Crimson Hexagon at #SMWNYC on Social Listening 2.0 and How to Use Machine Learning

Posted on by SMW Staff

For years, the smartest brands have used social listening tools to keep tabs on their brand image and audience. But today that’s not enough—which is why companies want to get to the “why” behind these metrics.

New social media analytics tools, built on powerful machine learning and AI technologies, dive deep into the nuances of consumer sentiment and purchase intent and surface new trends and audience affinities as they evolve.

Crimson Hexagon is an enterprise social media analytics company providing insights for brand strategy, market research, and more. At #SMWNYC, attendees will hear from Mitch Brooks (Sr. Director, New Products, Crimson Hexagon) on the latest trends in social analytics and machine learning, and how today’s cutting-edge brands use these tools to stay ahead of the competition.

“Social Listening 2.0: How Machine Learning Gets to the ‘Why’ of Analytics,” will demonstrate to attendees the real-world examples of how brands are using machine learning to gain deep insights on their consumers, as well as a bird’s eye view of the evolution and future of machine learning and deep social listening.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

Official list of Workshops taking place at Convene during #SMWNYC

Posted on by SMW Staff

This year at Social Media Week New York, our second venue, Convene, will feature Workshop events throughout the day on Tuesday and Wednesday for attendees. It also has co-working space and WiFi for you to take advantage of.

Please note, the Workshops taking place at Convene will not be available on SMW Insider (either live or on-demand).

From best practices in Facebook marketing and new content metrics to understand, to lessons on building community and Bot Making 101, here are all the Workshop events taking place at Convene during #SMWNYC:

1. The Pursuit of Meaningful Content (Pinterest)

Get inspired by creative examples that show how brands can move people from inspiration to action on Pinterest, and walk away with new ideas for creating engaging video and dynamic creative.

2. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

3. How To Use Bitly Beyond Shortening & Branding (Bitly)

Each month, five billion unique browsers engage with Bitly links, and 300 million links are created through the platform. This session with Bitly’s Senior Content and Community Manager, Denise Chan, will unpack the top 10 metrics of your Bitly dashboard, and how to use Bitly for A/B testing, UTM codes, and other data-focused capabilities.

4. How to Get the Market to Do Your Marketing for You (iris Worldwide)

89% of advertising is not noticed or remembered at all. So, how can brands cut through the noise, get noticed and have the market make the noise for them? In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide. Attendees will learn the five pillars that make up a participation brand and why they’re key to success.

5. Listen, Analyze, Inform: Pulling Human Insights from Online Interactions (Ready Set Rocket)

This workshop focuses on social listening, social analytics and their impact on the customer journey. Attendees will learn how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers to drive bottom line ROI.

6. Share Rate is King (BabyFirst)

BabyFirst’s General Manager, Yuval Rechter, will discuss the importance of “Share Rate” for exponential and organic growth on your social channels. This data-driven approach to custom content production finds what resonates with your target audience and optimizes for shares.

7. Make Customers Work For You: How To Increase User Generated Content (ClassPass)

In this session, we’ll go over the importance of user generated content (UGC) and how to increase it. With UGC, your business is not only getting free word-of-mouth marketing but you’re also getting unique, quality content for your own channels. Cara Friedman (Head of Social Media, ClassPass) will lead this workshop.

8. Objective Based Marketing: Using Creative Sequencing To Drive Sales (mllnnl)

Consumers need to see the right creative at the right time in the right place. In this panel featuring top paid social experts from invite-only millennial marketing agency, mllnnl, we’ll discuss when to shift measurement away from the sale, creative sequencing best practices, and the future of paid social planning.

9. Facebook Automated Campaign Management: Let Facebook Do the Work for You (General Assembly)

Get a step by step walkthrough on how to create Automated Rules on Facebook, and learn when to pause campaigns, or when to receive performance notifications. This session is hosted by General Assembly.

10. Millennial Manager Bootcamp (Butterfly)

Millennials comprise the largest share of the U.S. workforce and nearly a third of them (and growing) are in management positions .In this 60-minute bootcamp, you’ll learn the essential traits of a strong leader and what tools and support are needed to develop your talents over time.

11. Bot Making 101 (Dexter)

This workshop will provide attendees with a step-by-step tutorial on how to build and launch a functioning chatbot, without needing any previous coding experience. By the end of the workshop, participants will walk away with a clear understanding of what a bot is, what it can do, and how brands and businesses can leverage this technology.

12. The Science Behind Building & Maintaining Your Brand Voice and Tone (Contently)

Many brands struggle with maintaining a strong and consistent voice across multiple communication channels. This session, hosted by Contently’s CMO Kelly Wenzel, will provide a solution by introducing attendees to the ‘Science of Voice and Tone’ – a method that uses natural language processing tools to quantify a brand’s unique voice and tone.

13. Keys to Digital Transformation: Best Practices from Sprinklr, SAP, and Nasdaq (Nasdaq)

In this session, we will cover an overview of the latest industry trends in social media space, followed with real-world examples of how two, enterprise companies created best-in-class corporate social media strategy programs, including their overall approach and key lessons learned.

14. Putting Digital Back In The Boardroom: Making Digital Metrics Matter (iris Worldwide)

This workshop will focus on fostering more interest in your work internally, as well as new ways for presenting campaign performance that makes your clients look better than ever before. You’ll learn the difference between a KPI and a measurement metric, and how to present results of a complex program in a single page that executives can follow and make sense of.

15. Connecting Deeper with Social: Ways to Avoid Becoming the New Banner Ad (Swift)

In a workshop by digital agency Swift’s Rick Albano – one of the minds behind social media efforts of Starbucks, Adidas, Nestle, and Pandora among others – he will explore how brands and agencies can connect deeper with social, to both create an emotional connection and drive business results.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

13 Events on Data Marketing, Analytics, and Social Listening at #SMWNYC

Posted on by SMW Staff

Social analytics, data marketing, and machine learning has become the new guidebook for today’s most successful marketers and advertising agencies. Amazing creative alone is not as effective as it once was, and now the game has changed where insights and automation are almost essential.

At Social Media Week New York, attendees will get real-world examples of how brands are using data marketing tools and social analytics to gain deep insights on their consumers. Here are 13 events that will explore these topics and help you become a smarter marketer in 2017 and beyond.

1. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

2. Building a Billion Dollar Business: How Blue Apron Used Data and Social Media to Acquire and Retain Customers (Simon Data)

Join Greg Fitzgerald (Director of Acquisition Marketing, Blue Apron) and Joshua Neckes (Co-Founder, Simon Data) for an in-depth look into how Blue Apron employs a data-first, cross-channel approach to getting the most out of social media for customer acquisition, and how they grew from an innovative upstart to the undisputed market leader in curated home food delivery.

3. How To Use Bitly Beyond Shortening & Branding (Bitly)

Each month, five billion unique browsers engage with Bitly links, and 300 million links are created through the platform. This session with Bitly’s Senior Content and Community Manager, Denise Chan, will unpack the top 10 metrics of your Bitly dashboard, and how to use Bitly for A/B testing, UTM codes, and other data-focused capabilities.

4. Listen, Analyze, Inform: Pulling Human Insights from Online Interactions (Ready Set Rocket)

This workshop focuses on social listening, social analytics and their impact on the customer journey. Attendees will learn how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers to drive bottom line ROI.

5. Share Rate is King (BabyFirst)

BabyFirst’s General Manager, Yuval Rechter, will discuss the importance of “Share Rate” for exponential and organic growth on your social channels. This data-driven approach to custom content production finds what resonates with your target audience and optimizes for shares.

6. Objective Based Marketing: Using Creative Sequencing To Drive Sales (mllnnl)

Consumers need to see the right creative at the right time in the right place. In this panel featuring top paid social experts from invite-only millennial marketing agency, mllnnl, we’ll discuss when to shift measurement away from the sale, creative sequencing best practices, and the future of paid social planning.

7. Data-Driven Customer Experiences and the Voice Paradigm (Bitly)

In this session, Matt Thomson (Chief Product Officer, Bitly) will explore how data is being used in more sophisticated ways to keep up with the increasingly complex customer journey across channels and devices. He’ll also predict what the future holds for data-driven personalization, and provide actionable steps for marketers to take to improve the customer experience.

8. TeraBites! Feeding Algorithms With Open Government Data (BetaNYC)

Manhattan Borough President Gale A. Brewer will moderate a panel discussion on open data as food for algorithms. Content is king and municipal open data allows social media teams to harness location sensitive information to enrich the user experience of the customer.

9. Words of Wisdom: Advanced Text Analytics and Strategies that Influence Consumers (Marina Maher Communications)

In this session, David Richeson (Chief of Innovation and Influence, Marina Maher Communications), will explore the vital role language has in helping brands, through advanced text analysis, find new ways into the consumer vernacular, and ultimately into their hearts, minds and purchase decisions.

10. A/B Testing is Dead. Long Live Rapid Mass Experimentation (Wunderman)

Join Yannis Kotziagkiaouridis (Global Chief Analytics Officer, Wunderman), as he discusses why ‘rapid mass experimentation’ (RME) is the future of experimentation, and how humans and machine-learning can come together to provide a deeper understanding of how emotions drive consumer behavior.

11. How Data Can Cure Your Influencer Headache (Truffle Pig)

Learn how data is bringing transparency to influencer selection and pricing, powering differentiated creative campaigns, and enabling brands to measure results that impact their bottom line. Executives from Thuzio, Food Network, Collective Bias, and Truffle Pig will also explain how to develop campaigns by merging data insights and creative ideas on emerging platforms.

12. Looking Beyond the CPA: Finding High-Quality Users that Don’t Break the Bank (Reuters TV)

In this session, learn some tips and tricks for looking beyond the most obvious acquisition metrics, and more into the metrics that measure true value for your app or website, with real examples from Reuters TV’s Senior Marketing Manager, Ashley Christiano. She’ll also discuss some useful ideas for what to do with data once you have it.

13. Social Listening 2.0: How Machine Learning Gets to the “Why” of Analytics (Crimson Hexagon)

Hear from social analytics and machine learning experts from Crimson Hexagon to learn how cutting-edge brands are using these tools to stay ahead of the competition. Attendees will get real-world examples of how brands are using machine learning to gain deep insights on their consumers, as well as a glimpse into the near future of deep social listening.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

National Geographic’s #SMWNYC Event on How They Engage 350 Million Fans on Social

Posted on by SMW Staff

National Geographic aims to inspire, enlighten and activate audiences around the world, encouraging them to go further and test the limits of what is possible, and at #SMWNYC, they are sharing this expertise with the Social Media Week audience.

At #SMWNYC, Rachel Webber (EVP of Digital Products, National Geographic) will share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media. The session is titled Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social

National Geographic celebrates the explorer inside all of us; those go, do and push themselves further. Our stories are told by the world’s best scientist, explorers, photographers and filmmakers. We offer true 360 experiences across an unparalleled portfolio of media assets – television channels, magazines, kids, travel, books, video, events and some of the most followed digital and social platforms in the world.

As a trusted global super brand, National Geographic touches over 760 million consumers of every age, in every part of the world, every single month and maintains a social footprint of over 350 million faithful followers.

With an unwavering commitment to the power of science, exploration and storytelling to change the world, National Geographic is a forward thinking multi-media company, with purpose at its core. We return 27% of our proceeds to the non-profit National Geographic Society, creating a virtuous cycle of storytelling and philanthropy committed to research, science, conservation and exploration.

National Geographic’s event from November’s Social Media Week in Chicago

National Geographic strives to check off three boxes with its content: 1) Relevant, 2) Relatable, and 3) Timely. Content that achieves these pillars allow NatGeo to reach consumers across all social media channels, and learn from each posts in order to adapt their content and strategy. They also realize that it’s important to stay realistic, even with big, new ideas.

Here are some highlights from that session featuring Claudia Malley (Chief Marketing and Brand Officer, NatGeo):

The organizational values that push National Geographic’s brand forward:

NatGeo’s strategy for Facebook Live and live video content:

NatGeo’s strategy for Snapchat and vertical video

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

16 #SMWNYC Events Exploring Today’s Major Social Media Platforms

Posted on by SMW Staff

Today, it seems like social platforms have all the power, and marketers are faced with ongoing challenges of captivating audiences in a never-ending battle of time and attention.

From Facebook and Instagram to Twitter and Snapchat, and everything in-between, everyday there are changes to algorithms and user behavior that dictate how we reach audiences online and create content for them.

At #SMWNYC, we’re diving into the world of social platforms, and how marketers should navigate these constantly-evolving networks of content, users, and brands. Here are 16 sessions exploring today’s major social platforms at Social Media Week New York.

1. The Pursuit of Meaningful Content (Pinterest)

Get inspired by creative examples that show how brands can move people from inspiration to action on Pinterest, and walk away with new ideas for creating engaging video and dynamic creative.

2. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

What do publishers need to know in order to create content that performs well on social, especially video? This session will answer this question, as well as explore what publishers need to know in structuring deals with partner platforms, and how to monetize social video.

3. Breaking Down The Facebook Auction: How To Combat Inflated CPMs and Bigger Budgets to Deliver More Sales In 2017 (Croud)

This session will break down everything from how Facebook auctions work. Learn new approaches to Facebook bid management, creative testing and audience fatigue. Attendees will also gain actionable insights to take away and implement on their Facebook marketing campaigns the next day.

4. The Business of BuzzFeed with Chief Revenue Officer, Lee Brown (BuzzFeed)

Hear from BuzzFeed’s Chief Revenue Officer on how BuzzFeed quickly become a cross-platform, global network for news and entertainment that generates seven billion content views each month and distributes content for a global audience while continuously testing, learning and optimizing.

5. Leveraging Social Platforms Along the Entire Customer Journey (L2)

This event will explain how brands should accelerate and decelerate social investments, how brands can transition from driving brand equity and awareness on social platforms to more bottom-of-the-funnel goals like social commerce and advocacy.

6. Keeping Up With Social Platform Perspectives (Adaptly)

Audiences are becoming more and more fragmented every day. Marketers must understand the value consumers derive from the big five platforms, and this session will dive into this topic. Attendees will gain insight into how users consume content differently (speed, sound-on versus -off, etc), and the approach advertisers should take towards campaign planning.

7. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines Digital Media)

From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

8. Don’t Call Snapchat a Social Media Platform (Sweet)

Sweet is the first-ever brand to launch a straight-to-Snapchat Discover publication, covering the best in music, culture and style. In this talk, Ross Clark (VP / GM , Sweet), will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

9. Spatial Storytelling with Megan Summers, Global Head of Production, Facebook (Facebook)

In this talk, Megan Summers, who runs production globally for Facebook’s Creative Shop team, will lead a session that explores new storytelling principles and languages in the age of VR, 360 and the Feed.

10. The Evolution of Social Video (Adaptly)

Executives from BuzzFeed, Instagram, and Adaptly will discuss the use cases of newer video formats like vertical video, Instagram Stories, and livestreaming, as well as how to track views and understand video metrics across platforms.

11. Facebook Automated Campaign Management: Let Facebook Do the Work for You (General Assembly)

Get a step by step walkthrough on how to create Automated Rules, discover overall best practices based on your business model and goals, and learn when to pause campaigns, or when to receive performance notifications. This session will help you become a Facebook marketing expert!

12. Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social (National Geographic)

In this event, Rachel Webber (EVP of Digital Products, National Geographic) will share insights and perspectives on how they are leveraging the new tools and platforms to maintain their position as one of the most relevant and inspiring brands in social media.

13. Instagram Killed The Television Star (Crowdtap)

Television as we know it will soon be no longer. This session will forecast the coming phases which will signal the end of Television 1.0, and where advertisers will look next for critical mass. Attendees will also understand the role of celebrities and influencers across the spectrum in receiving the torch, and the massive impact of Live streaming on platforms like Instagram.

14. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

To be a successful publisher in 2017, it means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Vox Media is becoming a leader in mastering social platforms across their suite of brands, and this session will help attendees determine which platforms to invest in, how to grow audiences on those platforms, and how to re-edit and package a story or video to serve those audiences.

15. How BuzzFeed’s Tasty Used An Audience-Driven Approach to Become the No.1 Publisher on Facebook (BuzzFeed)

In less than two years, Tasty, BuzzFeed’s global food network, has published more than 2,000 recipe videos that reach a staggering 500 million people a month. Michelle Kempner (VP, Operations, BuzzFeed) will share BuzzFeed’s test and learn approach as well as digital advantages that helped build the initial and continued success of Tasty and beyond.

16. A Conversation with The Daily Show’s Best F%#king Social Media Team Ever (Comedy Central)

Join Comedy Central’s GM, “The Daily Show’s” producers and correspondents for an in-depth discussion about the daily conversation that happens between the show and its fans on social media.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

14 Events Exploring VR, AI, and the Future of Technology at #SMWNYC

Posted on by SMW Staff

Virtual reality (VR), artificial intelligence (AI), Chatbots, drones, and wearables are just a few major topics within technology that marketers and media professionals need to be aware of.

Every year, Social Media Week brings some of the leading brands and individuals to the stage to discuss how future technologies and innovations will impact our world, and what we need to do and know in order to not only stay ahead of these changes, but also capitalize on them.

Here are 14 events taking place at #SMWNYC on the future of technology:

1. Bots in Media and Marketing: What Are They Good For? (Code and Theory)

In this session led by Dan Gardner (Co-Founder and Executive Creative Director, Code and Theory), he’ll explain what a bot is, the different types of bots (conversational, chat, content, automated), and how big brands are using bots through various platforms to make product research and experiences more successful and personal.

2. How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality (VaynerMedia)

Executives from Facebook, VaynerMedia, Mashable, and Diageo will discuss the expanding virtual reality capabilities of major social media platforms, how virtual reality can be utilized as an educational platform, and ways to bring virtual reality campaign ideas to life on social media.

3. The Rise of the AI-Empowered Social Influencer (gyro)

Artificial intelligence is taking influencer marketing to a new level. This session will break down the ways influencers can become their own media powerhouse with the help of artificial intelligence, how AI business partnerships help marketers better understand ROI, and how influencers and media companies can automate 60-80% of their workflows.

4. Machine Learning & Human Motivators: Understanding the Why of What We Do (Mind Genomics Advisors)

Today’s consumers are more complex and more overburdened with noise than ever, yet most industries rely on archaic tools – like surveys and focus groups – to inform critical messaging decisions. This session will help you understand the new ways to invest in message recombination solutions.

5. Decoding ?????: Building Machines That Know How Humans Feel (Decoded)

In this session led by Jeffrey Lancaster (Head of Product, Decoded), he’ll offer step-by-step demonstration of using APIs to understand customers’ sentiment towards products by analyzing the language in their social media posts. Jeffrey will also walk away with an understanding of machine learning, sentiment analysis, and tools to get started with APIs.

6. How AI Assistants will Change the Way We Work and Live (x.ai)

Have you ever emailed someone who asked you to set up a meeting through “Amy” or “Andrew”? If so, x.ai is the team responsible for this AI personal assistant used by some of tech’s most prominent individuals. In this talk, Dennis Mortensen (CEO and Founder, x.ai) will explain how interactions between humans and computers are likely to evolve in the next decade, what it takes to humanize AI, and why it matters.

7. Chatbots: Your Brand New Acquisition Channel (Botanalytics)

If you’re searching for a gold mine in your user acquisition channels, chatbots are becoming the one that compensate all your needs. In this presentation, Ilker Koksal (co-founder, Botanalytics) will discuss how big the chatbot market is, and how it’s growing day by day. He’ll also explain engagement measurement, retention and acquisition metrics of bots.

8. Yelling at Robots (Luminary Labs)

In this fireside chat, three AI-focused wordmasters (Erin McKean, Michelle McSweeny, PhD, and Sara Holoubek) will comment on this new intersection of language and technology with bots. They will explore topics such as why voice recognition is still so frustrating, how AI may be conditioning children to be rude, and how human speech must evolve to keep up with machines.

9. Future Publishing Models: VR and 360 Video with The New York Times (The New York Times)

In this session Sam Dolnick (Associate Editor, NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 video with exceptional results for brands and readers alike via NYT’s VR app while working with award-winning journalists and reporters.

10. The Future of Marketing: Demystifying Artificial Intelligence and Bots for Brands (TOPBOTS)

This interactive presentation is targeted towards brand executives and marketers who want to understand the latest breakthroughs in AI and bots for marketing, the best industry practices and case studies, and how to design and deploy emerging technologies like AI and chat bots for their brands. Adelyn Zhou (Founder and CMO, TOPBOTS) will lead this session.

11. AI vs. Mankind: Who’s Influencing Who? (Sylvain Labs)

This session will delve deep into the evolving world of AI while considering how AI is (and will) impact our everyday lives, if people are more likely to trust an AI than a brand or person, and expanded models that offer a conceptual view influence in this new age of AI.

12. Schrödingers Bot (The Economist Group)

This debate-style session will examine the future of communication and the impact AI will have on PR and marketing. Alan Berkson (Director of Community Outreach, Freshdesk) and Gemma Craven (SVP, Director of Social & Mobile, McCann) will dive into how bots are being used now and in the future, and how professionals should prepare today for the changing digital landscape of tomorrow.

13. Artificial Intelligence for Real Social Traction (IV.AI)

Explore how AI is changing everything through machine learning, data understanding, and bots. Learn how to grow your audience in a personal way and understand every interaction. Led by Vince Lynch (CEO, IV.AI), this session will focus on AI for audience understanding, conversational commerce, and automation of content creation.

14. The Future of Human Computer Interaction: How Artificial Intelligence & Machine Learning Will Incite Behavior Change (Addicaid)

Humans instinctively seek patterns, but our approaches are oftentimes biased and ineffective. Learn why one of the main objectives of machine learning is to find patterns, and extend influence to improve systems with automation and analysis. Sam Frons (Founder, Addicaid) will also share her latest research and long-term trends of AI and machine learning in society.

Social Media Week returns to New York this February 28 to March 3. HQ passes are sold out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

How Blue Apron Used Data and Social Media to Acquire and Retain Customers

Posted on by SMW Staff

In just a few short years, Blue Apron has grown from innovative upstart to the undisputed market leader in curated home food delivery. This rise is a natural consequence of their great product and superior customer experience, but it wouldn’t have been possible without being able to convince millions of people to try their service in the first place.

Judging by Blue Apron’s success, it’s no surprise that they have one of the best acquisition teams in the business — and lots of stories to share.

Join us at #SMWNYC and hear from Greg Fitzgerald (Director of Acquisition Marketing, Blue Apron) and Joshua Neckes (Co-Founder, Simon Data) for an in-depth look into how Blue Apron employs a data-first, cross-channel approach to getting the most out of social media for customer acquisition.

The event, “Building a Billion Dollar Business: How Blue Apron Used Data and Social Media to Acquire and Retain Customers,” will help attendees get direct insight into a top-performing acquisition marketing team while learning about the role of paid social, sponsored content, influencer marketing, and other critical channels for high-growth businesses.

Other key takeways from this session include the challenges and benefits of coordinating social media with other essential marketing channels, and examples of how leveraging customer data helps business focus not on just acquiring customers, but on acquiring the best customers.

This session takes place on Tuesday, February 28 at Social Media Week New York. HQ passes are sole out, but you can still watch the official sessions LIVE and on-demand through our video platform, SMW Insider.

14 Events Exploring the Future of Video at #SMWNYC

Posted on by SMW Staff

The state of video for news outlets, content marketers, and everyone in-between is constantly changing, and at Social Media Week New York, you will hear from the industry’s experts on how to break through the noise with video content.

Below are 14 events that will dive into these questions, and get you up to speed on the latest trends such as virtual reality, 360 video, live video, and storytelling in new, immersive formats.

1. What’s Emerging? Insights, and Big Predictions for the Future of Our Industry (Deep Focus)

In this opening session to kick off #SMWNYC, Chairman of Deep Focus, Ian Schafer will participate in a rapid fire Q&A about the state of the industry. During the discussion Ian will share his predictions for business and what he believes are the most important opportunities and challenges that marketers face today.

2. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

3. Keeping Up With Social Platform Perspectives (Adaptly)

Audiences are becoming more and more fragmented every day. Though 78% of Americans have a social media profile, users exhibit markedly different behavior on each of the major platforms. Learn how users consume content differently (speed, sound-on versus sound-off, images vs. text), as well as the approach advertisers should take towards campaign planning.

4. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

5. Spatial Storytelling with Megan Summers, Global Head of Production, Facebook (Facebook)

In this talk, Megan, who runs production globally for Facebook’s Creative Shop team, will lead a session that explores new storytelling principles and languages in the age of VR, 360 and the Feed.

6. The Evolution of Social Video (Adaptly)

From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has evolved immensely over the past decade. Today, over 100 million hours of video are consumed on Facebook daily, and smartphone users spend 45 minutes each day watching videos on their phones. Ken Blom (Director, Branded Content Distribution, BuzzFeed), Nikhil Sethi (Co-Founder and CEO, Adaptly), and Jeff Taylor (Regional Product Marketing Manager, Instagram) will lead this session on social video best practices for brands.

7. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

8. From URL to IRL: The Content for the Digital Generation (Refinery29)

Refinery29 is constantly balancing meaningful digital content with real-life experiences across platforms like Snapchat Discover, Facebook, Instagram, and more. In this session, Refinery29’s SVP of Content Strategy & Innovation, Neha Gandhi, will explain how her team creates authentic content that resonates with today’s audience plus the power of emerging platforms.

9. The Future of Video in Advertising with Michelle Klein, Marketing Director of North America at Facebook (Facebook)

In this talk, Michelle Klein, Facebook’s Head of Marketing, North America, will share Facebook’s vision for the future of video, the role it will play in advertising and how language and communication will continue to evolve in this space.

10. Instagram Killed The Television Star (Crowdtap)

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the internet itself didn’t achieve. Leading this session is Matt Britton (Chief Executive Officer, Crowdtap).

11. How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality (VaynerMedia)

In this panel, attendees will learn from marketing and studio production experts at Diageo and VaynerMedia, respectively, on how together they exposed social media users to a reality never before experienced on platforms including Facebook 360, YouTube 360, and in an integration with the New York Times to directly and emotionally impact viewers.

12. musical.ly and MTV: A Master Class in Mobilizing Musers (MTV)

From the MTV Video Music Awards to the Nickelodeon HALO Awards to other major events and activations, musical.ly’s powers of promotion and unprecedented engagement have brought custom solutions to life for networks, studios, and brands. Join representatives from musical.ly and MTV for a master class on harnessing the power of this video social network and its influential group of “musers.”

13. All You Can Eat: How BuzzFeed’s Tasty Used An Audience-Driven Approach to Become the No.1 Publisher on Facebook (BuzzFeed)

In less than two years, Tasty, BuzzFeed’s global food network, has published more than 2,000 recipe videos that reach a staggering 500 million people a month. Michelle Kempner (VP of Operations, BuzzFeed) will share BuzzFeed’s test and learn approach as well as digital advantages that helped build the initial and continued success of Tasty and beyond.

14. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

Learn how Viacom’s digital media team experimented with new ways of engaging fans

Posted on by SMW Staff

Experts from Viacom’s VH1, MTV International, and Marketing and Partner Solutions will explore how they have fearlessly experimented and found success creating new ways to engage fans using innovative tactics around social, bots, and more.

Lydia Daly (SVP, Social Media and Branded Content Strategy, Viacom Velocity), Jon Mallow (SVP of Digital, VH1 & Logo Online – Production, Viacom), and Karmelina Parouka (Vice President of Digital Production, MTV International / Viacom International Media Networks) will take the #SMWNYC stage (Stage One at The TimesCenter) for a discussion on their recent findings.

This session, “Dear Social, What Have You Done for Me Lately? How Viacom Gets Maximum Fan Impact from Innovations in Social, Bots, and Beyond,” takes place Tuesday, February 28 at 11:00am.

In addition to this session, MTV is also hosting a masterclass event this year at #SMWNYC titled, “musical.ly and MTV: A Master Class in Mobilizing Musers,” which will explain the power of musical.ly, a growing music video social network, and its influential group of “musers.”

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

The end of Television? Crowdtap joins #SMWNYC to explain influencers’ role in media

Posted on by SMW Staff

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. We live in exciting times.

This year at Social Media Week New York, Crowdtap, the people-powered marketing platform, will explore the coming phases signaling the end of Television 1.0, as well as where advertisers will look next for critical mass.

Matt Britton, Chief Executive Officer of Crowdtap, will explain to attendees the role of celebrities and influencers across the spectrum, the massive impact of live video on platforms like Instagram and Facebook, and the best practices for leveraging these changes to propel your brand forward.

This session, “Instagram Killed The Television Star,” will take place on Wednesday, March 1 at #SMWNYC from 2:45-3:30pm on Stage One at The TimesCenter.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Pinterest will explore “Creativity that Drives Growth” at #SMWNYC

Posted on by SMW Staff

One of the biggest hurdles that marketers fact today is creating content that’s personalized and inspires people to act. Join Alastair Cotterill, Pinterest’s Global Head of Creative and Brand Strategy, for a chat about how developing great creative based on “me” time instead of “them” time may not be as tricky as it may seem.

In this session, “From Inspiration to Action: Creativity that Drives Growth,” attendees will walk away with an understanding of how shifting to this more personalized approach results in unique creative opportunities, as well as the reasons why great creative doesn’t just win awards, but also drives actual business growth.

Alastair will also show attendees examples of creative that inspired people to take action with on mobile devices, plus new ideas for creating engaging content intended for mobile.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Marina Maher Communications will host #SMWNYC event on “influencing consumers”

Posted on by SMW Staff

Every day, ideas, thoughts and conversations from millions of people all over the world are shared online. The words they use to express themselves on social media have the power to influence and inform – but they are also the gateways to understanding what motivates your target audiences to try, buy, and tell their friends about brands and products.

Through advanced text analysis of the words and the emotions people use on social, brands have the ability to influence consumers to purchase their products and turn them into vocal brand advocates.

In this session, “Words of Wisdom: Advanced Text Analytics and Strategies that Influence Consumers,” David Richeson, Chief of Innovation and Influence at Marina Maher Communications, will explore the vital role language has in helping brands find new ways into the consumer vernacular, and ultimately into their hearts, minds and purchase decisions.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Hear from the GM and VP of Sweet, the brainchild of Hearst Magazines and Snapchat

Posted on by SMW Staff

Ross Clark is Vice President and General Manager of Sweet, a partnership between Hearst Magazines and Snapchat, and the first media brand born on and built for Snapchat’s Discover platform.

He oversees Sweet’s partnerships across editorial, growth and revenue, and has led a number of high-profile initiatives for the brand including exclusive editorial partnerships with Gucci and Carolina Herrera plus advertising partnerships with Apple, L’Oreal, Universal Studios and more.

Ross will take the official #SMWNYC stage on Tuesday afternoon to explain how Snapchat is expanding into a full-blown entertainment and communication platform, why it’s so much more than social media, and how it is becoming deeply personal.

In this talk, Ross will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings. If you’d like to attend this session, sign up to attend Social Media Week in New York this February 28 to March 3.

You’ll understand some of the ways Ross and the Sweet team capture the attention of the coveted millennial audience using a unique lens on how the platform is evolving and how to best leverage its features.

Prior to joining Sweet Clark was a Senior Director at Conde Nast. where he built a global distribution network by sourcing, negotiating and implementing multiple global content distribution deals to create a network of over 25 partners including Facebook, Apple, Spotify, Twitter and YouTube, and sourced the company’s acquisition of Pitchfork Media – Conde Nast’s first editorial acquisition in seven years.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Bob Cohn, President of The Atlantic, will detail the brand’s transformation at #SMWNYC

Posted on by SMW Staff

Bob Cohn is the president of The Atlantic. He oversees the magazine’s business and editorial teams on its principal platforms: print, digital, video, live events, and consulting. He was named to the job in 2014 after serving five years as editor of Atlantic Digital, where he built and managed teams at TheAtlantic.com, The Wire, and CityLab, growing TheAtlantic.com’s audience ten-fold.

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com.

On Tuesday morning at Social Media Week New York, The Atlantic’s president, Bob Cohn, will detail the transformation of the organization over the last decade, and the challenges and opportunities ahead. View the event here, and make sure you register for #SMWNYC to attend this session and many others throughout the week.

Before coming to The Atlantic, Bob Cohn worked for eight years as the executive editor of Wired, where he helped the magazine find a mainstream following and earn a national reputation. During the dot-com boom, he was the executive editor of The Industry Standard, a newsweekly covering the Internet economy. He began his journalism career at Newsweek, where for 10 years he was a correspondent in the Washington bureau, covering the Supreme Court and the Justice Department and, later, the Clinton White House.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

9 Events for Publishers, Journalists, and News Outlets at #SMWNYC

Posted on by SMW Staff

The state of publishers and news coverage is constantly changing, and at Social Media Week New York, you will hear from the industry’s trailblazers on how to break through the noise. Below are eight events that will dive into these questions, and get you up to speed on the latest trends.

Get your pass here before we sell out.

1. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

2. Transforming a 160-year-old Magazine into a Multi-Platform Brand (The Atlantic)

Six years after turning a profit for the first time, The Atlantic begins 2017 with its audience, revenue, and staff at record highs. This year will be marked by a global focus and continued expansion of TheAtlantic.com and CityLab.com. This talk features The Atlantic’s president Bob Cohn, who will detail the transformation of The Atlantic over the last decade, and the challenges and opportunities ahead.

3. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

4. How Hearst’s Prestige Brands Are “Doing the Internet” (Hearst Magazines)

How do you satisfy your core audience while still giving them a variety of what’s trending or relevant? From ELLE’s creative and fashion-forward use of live video tools to Esquire’s Election 2016 coverage to Marie Claire’s insane growth on Instagram, we’ll take a look at how three of Hearst’s titles are harnessing their unique voices and satisfying the rapidly changing social landscape.

5. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

6. Experiential Brand Storytelling (The New York Times)

In 2016 the New York Times acquired design agency Fake Love as part of an ongoing effort to offer more creative and marketing services to agencies and clients. In this session, NYT’s SVP of Advertising and Innovation Layne Braunstein and Fake Love’s Chief Creative Officer, Sebastian Tomich will share their vision for how they approach experiential brand storytelling.

7. Smart Publishing Automation: At the Intersection of Content & Technology (Reuters)

Nowadays, social channels are driven by algorithms that are reshaping the way content surfaces, and how people interact with it. The only way for publishers to really leverage the scale of content produced – and better serve a differentiated audience in real time – is to adopt a structured data-driven approach to news circulation on those distribution platforms. This session will explain how Reuters automates the publishing of 9,000+ stories a month across multiple geographies and languages using natural language recognition and predictive analytics.

8. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

9. How The Verge Builds Audiences Across Multiple Platforms (Vox Media)

Finding success as a publisher in 2017 means creating content not just for your website, but for platforms ranging from Facebook to Google, Instagram, Snapchat, and Twitter. Each has its own audiences, algorithms, and best practices — which can make optimizing even a single story or video a daunting project. Helen Havlak (Engagement Editor, The Verge) will help attendees determine which platforms to invest in, explain how to grow audiences on those platforms, and break down the ways to re-edit and package a story or video to serve those audiences.

Social Media Week returns to New York this February 28 at The TimesCenter. Register to attend here before passes sell out, and view more events on our official schedule here.

Announcing the Initial Lineup of #SMWNYC Events and Speakers

Posted on by SMW Staff

This February, Social Media Week returns to New York for its 9th year.

If you’ve been waiting to see who we’ve confirmed to speak, then your wait is over. Check out the initial lineup of events, speakers and presenting brands.

Tickets are selling fast and with less than 500 HQ passes remaining we’re on schedule to sell out the event in the next few weeks. Secure yours at 20% off today!

This year’s program will be our most inspiring and thought provoking to-date. Through our 2017 global theme, “Language and the Machine”, we will explore a future, where new elements of language and forms of communication will continue to evolve. We’ll dive into these trends via four themed days of events, which will look at the Business, Art, Science and Future of social media.

Each day we’ll address a range of topics including Emerging Platforms, New Business Models, Content Creation, Storytelling and Distribution, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

Featured #SMWNYC sessions already confirmed include:

  • Distributed Media All-Stars: Experts Share Their Viral Content Secrets, with Business Insider
  • Don’t call Snapchat a Social Media Platform with Hearst’s Snapchat publication Sweet
  • From legacy brand to multi-platform powerhouse, with Bob Cohen, President of The Atlantic
  • Experiential Brand Storytelling with The New York Times and Fake Love
  • Spatial Storytelling, with Megan Summers, Global Head of Production, Facebook
  • How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality with VaynerMedia
  • The Future of Data-Driven Customer Communications with Bitly’s CTO
  • Serving the Public: PBS and the Future of Language with Iris Worldwide
  • Podcasts and Brands: A Match Made in Brand Marketing Heaven with Gimlet Media
  • A/B Testing is Dead. Long Live Rapid Mass Experimentation with Wunderman
  • Decoding ?: Building Machines That Know How Humans Feel
  • Social Etiquette For Chatting With Robots with Momentum Worldwide Chief Technology Officer

Social Media Week will take place February 28 to March 3 at The TimesCenter in midtown Manhattan. You can secure your pass with a 20% discount by signing up before prices increase on January 12.

Make sure you look out for more #SMWNYC announcements over the next several weeks. We’ll introduce new sessions, speakers, and brand partners taking the official #SMWNYC stages.

8 Reasons to Attend Social Media Week in New York

Posted on by SMW Staff

#SMWNYC is entering it’s 9th year, and this year feels as fresh and original as it’s ever been. We just announced the initial lineup of speakers and events, but if that’s not enough, here are eight reasons why you won’t want to miss Social Media Week this February 28 to March 3 in New York.

If you haven’t registered yet, be sure to take advantage of our 20%-off sale which expires on January 12. An impressive list of brands is already registered to attend featuring executives from Subway, KAYAK, Univision, Ralph Lauren, CNN, Justworks, OMD, Nickelodeon, Teen Vogue, NBCU, AMC Networks, MailChimp, TED, HSBC, The New York Times, Viacom, L’Oreal USA, and JPMorgan Chase.

Here are eight reasons to attend Social Media Week in New York this year:

1. Access new ideas and inspiration

Choose from 100+ talks, sessions and interviews across two stages at The TimesCenter. This year, you can learn from executives of Facebook, Instagram, Pinterest, Viacom, Gimlet Media, National Geographic, The Economist, The New York Times, Samsung, Johnny Walker and Accenture.

2. Explore emerging trends

Throughout the week, we’ll explore important topics including Platforms, Business Models, Content Creation and Storytelling, Fake News, Snapchat for Brands, Facebook Live and the Future of Video, Paid Social, AI, Chatbots and VR.

3. Take your career and business to the next level

Whether you need to become a better data marketer, understand Facebook’s News Feed algorithms, or learn the ins and outs of SEO, you’ll be immersed into an educational format with some of the industry’s best marketing and media practitioners breaking down concepts and strategies into actionable lessons you can implement into your business the very next day.

4. Make #SMWNYC your office + classroom for the week

In addition to the incredible program, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, ample space to relax, and more perks to enjoy throughout the week at The TimesCenter.

5. Network with leading professionals

Social media professionals are not only active online, but offline as well. We’re an open community of thinkers and doers willing to have a conversation or spur-of-the-moment brainstorm session. Even if you spend most of the day on your phone, at Social Media Week, you’ll be surrounded by like-minded industry peers and potential partners and clients. Plus the “Ask Me Anything” Lounge allows attendees to talk directly with 200+ #SMWNYC speakers as soon as their session ends.

6. Centralized location in the heart of New York

The TimesCenter in midtown Manhattan is accessible from many major subways, trains, and buses. It features a beautiful theater that holds up to 500 people, which means no long lines or sessions at capacity. There will also be a second stage with more intimate events catered to a variety of topics and industry trends. #SMWNYC returns to The TimesCenter, and attendees will get to enjoy free lunch, coffee, Kind Bars and fresh pressed juices each day.

7. Get a fresh perspective outside of office walls

If you’re searching for fresh ideas or just need to press the reset button on your brain, spending a week learning with others outside of your company’s office walls could be the solution to your creative road-block. You’ll meet new people from different backgrounds who share a passion for marketing, social media, technology, and innovation. Just one conversation or speaker insight could unlock your next greatest idea.

8. Have fun!

In addition to the exclusive Opening Reception that kicks off the week, SMW offers a relaxed, collaborative and friendly atmosphere that brings people together for a week of conversations and networking to celebrate our industry. The greater New York media and tech industry also participates with special events at some of the most unique locations in Manhattan.

There are less than 500 available passes, so make sure to lock in your spot by signing up at your earliest convenience. The 20%-off sale ends the night of January 12.

It’s time: Pitch us your best sessions for SMW New York

Posted on by SMW Staff

Calling all brands, agencies, startups, authors and marketing thought leaders – We’re opening up our call for submissions for SMW New York in 2017. Get your session pitches in EARLY for consideration!

Here are some #protips for submitting:

  • Make sure your session is actionable: Let us know what exactly the audience will learn, as well as how they can apply these learnings to do their jobs better.

  • Focus your topic: Pick a specific area of focus and make it abundantly clear which audiences in particular will benefit from the panel or talk.

  • Draw outside the lines: Marketing doesn’t exist in a vacuum and neither does Social Media Week. Consider compelling panelists from other industries who can add color to industry-specific conversations.

As you develop your submission ideas, keep in mind our global theme for 2017, “Language and the Machine,” which will look at how algorithms are changing the way we connect, communicate both online and in the physical world.

Why become an event partner?

  • Engage your organization in the conversation that is relevant to your cause or industry
  • Gain recognition as a thought-leader or influencer in your field
  • Position your organization on a global stage to gain exposure and credibility for your work
  • Develop valuable relationships with new prospects, partners, and clients

Once you submit, don’t forget to grab your passes to attend. HQ and Connect Passes are currently 30% off through Dec 2. Claim yours today!

That’s a Wrap on #SMWNYC, Thank You To Everyone for Participating!

Posted on by SMW Staff

That’s a wrap on February’s edition of Social Media Week in New York!

Thank you to our attendees for joining the conversation throughout the week at The TimesCenter and SVA Theatre. Every February, we’re thrilled to bring together some of the leading minds and organizations in New York, and your feedback has been incredible already.

Please take just a few seconds to complete our 5-question survey! If you complete the survey, you’ll be automatically eligible to win a free pass for Social Media Week New York in 2017!

Also, thank you to our sponsors that help us produce Social Media Week in New York every year, and a special thank you to Brandwatch, our City Supporting Sponsor, for their participation in #SMWNYC this February.

You can learn more about how Social Media Week is working with Brandwatch throughout 2016, and also read “What’s Coming Next In Visual-based Social?” to see what Brandwatch’s Chief Marketing Officer, Will McInnes, expects for the future of visual communications and social media.

Speakers at Conference
Panelists at Conference

 

Thank you to our Official Event Partners that helped put together one of the best programs we’ve ever had at Social Media Week, our New York Advisory Board, volunteers, Independent Event Organizers around the city, and the 250+ speakers that led sessions throughout the week!

You can head over to SMW News, where we recapped each of the official sessions that took place during #SMWNYC. Our talented team of writers covered the sessions in case you missed a quote, want to re-live the event, or share a specific talk with a colleague.

Individuals that couldn’t attend in-person can purchase a Digital Pass to SMW Live, our on-demand video library with full videos from the 60+ official events in New York.

Lastly, check out photos from the entire week on our Facebook page!

Join Us In 2016 for Social Media Week

20+ cities around the globe. Join us for Social Media Week in 2016.

Posted by Social Media Week on Friday, February 12, 2016