What Tinder Can Teach Brands, Storytelling With Vine, And The Future Of Mobile: Top Events On The #SMWNYC Explore Stage

Explore Stage: Events to Check Out

By Social Media Week.


With a focus on providing attendees with practical takeaways, you’ll leave these following events (taking place on the Explore Stage) having expanded your digital know-how.

  • Exploring the Future of Mobile Connectivity

    By Social Media Week.

    In this event, Social Media Week’s own Toby Daniels and Steven Van Wel, Co-Founder and CEO of Karma, will be discussing evolving mobile technologies, and the implications of WiFi advancements.

  • Storytelling with Vine

    By Social Media Week.

    In this masterclass, Jeff Petriello, Mashable’s Producer/Creative will be sharing techniques for creating compelling, short form videos via Vine.

  • Building Products & Companies with Betaworks

    By Social Media Week.

    Learn Betaworks’ processes for team and product building and how uniting a talented group of developers (Hackers) ended in the launch of Giphy, Blend, Dots, and Poncho.

  • Swipe Right: What Tinder Can Teach Brands

    By Social Media Week.

    In this interactive event, Sam Yagan, CEO and Co-Founder of Match.com and OkCupid will be revealing what marketers can learn from the patterns of online dating service users.

  • Time Out’s Print to Digital Evolution

    By Social Media Week.

    With a global community of over 39 million people, Time Out’s Roman Tagoe and Terri White will be conducting a masterclass on the shift in editorial strategy from print to digital.

  • Privacy & the Impacts of Connectivity

    By Social Media Week.

    In the face of total digital connectivity via social media, what are some of the major privacy concerns that arise as a result? Hear what leading artists and technologists make of this emerging issue.

  • Custom Content

    By Social Media Week.

    This discussion will be centered on how publishers can collaborate with Instagrammers to adopt a “social first” approach to their marketing campaigns, from the ideation to the activation.

Swipe Right: What Tinder Can Teach Brands

Online dating has redefined romance for the 21st century. One of the most popular entrants to the category is Tinder, a dating app based very much on “looks” and proximity. Tinder’s growth has been meteoric, amassing nearly 50 million users in just two years with no signs of slowing down. In short, Tinder is on fire.  But what’s even more intriguing are the parallels between why Tinder is so successful and how brands could benefit from what Tinder has taught us.

On  Tuesday February 24, join us for an interview between MEC Social Practice Lead, Noah Mallin and Match.com’s CEO, Sam Yagan, where we’ll attempt to peer through the window into the microcosm of human behavior that exists behind the walls of online and mobile dating services and ultimately reveal how marketers can connect with their audiences in a more meaningful way.

We hope the audience will discover that although people share intimate details about their inner most desires on dating services every day, the most intriguing information is that which they offer without ever being asked. Every action they take leaves a trail, which if followed, reveals much more about their true identities than they would guess.

In an effort to keep this session interactive, as people walk in, we will ask them to list a few physical characteristics they look for in a mate. At the end, we will invite them to start swiping on Tinder in the hopes to make a match and compare who they matched to the requisites they offered earlier. Hopefully our session will also help a few people find love at #SMW15!


Check out the latest lineup of speakers and events here, then get excited to join us for a week you won’t forget. Grab your pass to get full access to SMWNYC!