Attendee Spotlight: Crystal Beasley, Co-Founder And CEO Of Qcut, Shares Her Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, Crystal Beasley, Co-Founder and CEO of Qcut, gives us a look at the events she doesn’t want to miss:

  1. Rev. Jesse Jackson: Why Diversity in Tech Matters
  2. Where Fashion and Technology Collide: A Talk with Meredith Kopit Levien, New York Times
  3. Beyond The Moonwalking Bear: New Ideas In Understanding Human Attention
  4. Social Movements: Reigniting Human Connectivity
  5. Startups to Watch: Why Entrepreneurs Will Build The Future
  6. The Myth of Venture Capital, A Chat with Jon Oringer, Founder and CEO, Shutterstock

About Crystal Beasley
349e6f5Crystal Beasley is the Co-Founder and CEO of Qcut. Qcut makes jeans in 400 sizes to fit eight different body types and heights. With no measuring tape needed, women can give us five bits of data about themselves: the size of their favorite jeans, height, weight, and counter-intuitively… bra size and shoe size. These data points are crunched to predict the critical aspects of fit and find her perfect pair.

Attendee Spotlight: CMO Of MRY David Berkowitz Shares His Top Picks For #SMWNYC

With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.

To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week.  Below, David Berkowitz, Chief Marketing Officer at agency MRY, gives us a look at the events he doesn’t want to miss:

  1. Quantifying Fashion’s Love Affair With Instagram: What To Post And How To Calculate ROI
    “A how-to guide for Instagram that includes tips for measuring effectiveness should be interesting to many marketers, and not just those in the fashion industry.”
  2. Measuring Attention And Intention, With The New York Times
    “The New York Times has released a slew of innovative formats both for their content and advertising, so understanding their perspective on attention will be invaluable, especially given the deep experience of presenter Michael Zimbalist.”
  3. The New DIY: Drones, Makers And Bots: A Fireside Chat With Martha Stewart And CEO Of The Barbarian Group Sophie Kelly
    “I was curious about this just because I saw drones in the title. That it features Martha Stewart is a bonus, especially after I saw that she released a line of designs for Makerbot.”
  4. Why 2015 Will Be The Year Of Social Video
    “Boning up on video is a good use of time at SMW, especially given all the great data that Socialbakers has.”
  5. Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns
    “I’m excited to do a lot more with wearables this year, and I’m really excited that this session focuses on data and insights.”
  6. Rev. Jesse Jackson: Why Diversity In Tech Matters
    “I can’t wait to hear the thoughts of Rev. Jackson, who has decades of experience in championing diversity. I do hope that this doesn’t just apply to tech though; the ad industry has its own challenges with diversity too.”
  7. A Fireside Chat With B. Bonin Bough Of Mondelez
    “I’ve heard Bonin speak a lot about tech and brands, so I’m curious to hear what he has to say about artists and brands. I also have to plug this as I’ve had the honor of sharing the stage with Bonin on more than one occasion, and it’s so damn hard trying to follow him once he takes the mic.”
  8. Storytelling With Vine: How To Create Short Form Videos That People Remember
    “I’m not convinced every brand needs to be on Vine, and it’s so hard to do well. Yet with other platforms like Snapchat offering new creative formats for short-form content, Mashable is one of the best producers out there, and I’m hoping this will be inspiring.”

Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.

About David Berkowitz

mry headshot-002David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communications, and gains visibility for clients such as Visa, Johnson & Johnson, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and Mashable, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.

10 Tips To Start 2015 With Impact

Want impact? Are you ready to start the year strong? To create more great work? To own your career?

Engaging, exciting, enriching careers are a possibility for everyone. Yes, everyone. Really.
According to Erica Dhawan, author of newly released book: Get Big Things Done: The Power of Connectional Intelligence, here are the best ways to bring impact to any job.

1. Harness your relationships.

What holds any project together? Relationships. So often, we jump straight into ‘action’ and our
relationships become transactional, when they should really be the backbone of our capacity to create. Relationships need shared purpose, commitment, continued growth. And fun! Instead of rushing to action, take time to really get to know your people and understand why they’re doing this work with you. Ground your work in relational value – then dig in and get it done.

2. Celebrate more.

Organizations should be doing three things: meeting, acting, and celebrating. But, we tend to spend 60% of our time meeting (frequently in useless, counterproductive meetings where everyone doodles and avoids eye contact), 35% acting, and only 5% celebrating. What a pity! How can we keep others (and ourselves!) motivated if we don’t celebrate all those great things we do? Take time for team dinners, mid-week donut runs or after-work happy hours. You’ve worked hard – take pride in what you do!

3. Make a plan to grow and learn over time.

What is the biggest reason people leave organizations? They aren’t learning, they aren’t challenged and therefore are less likely to commit to work. How do you change this? Create apprenticeship teams at work. Find an accountability buddy to learn from. Mentor younger, newer employees who need a helping hand or a leg up. Learning new things and engaging with new employees makes work life feel new and fresh again!

4. Know yourself and your values.

It’s easy to get caught up in what others offer us and forget to check in with our own motivation. What makes you come alive? What makes your heart beat fast? Focus on your energizers – what you
enjoy. Once you know what lights your fire, freedom will follow.

5. New technology has changed the rules, but you don’t need to be connected every.single. minute.

Create set times to unplug. Maybe it’s after 6pm, in the morning, on the weekend, or just a two-hour break. We all need the freedom to disconnect so we can truly open up the mental and emotional space to stay creative.

6. Design work that keeps you motivated.

When work is well-designed, it creates more motivation and higher quality work, because the people
doing it care about it.

7. Think of time as an arrow, not a cycle.

Paleontologist Stephen Jay Gould wrote that time is sometimes a “cycle” and sometimes an “arrow.” Thinking of time as a cycle helps us to maintain our routines, our normal procedures, annual budget, etc. Thinking of time as an arrow, helps us focus on making change. We begin our work at a specific moment, we end at a specific moment, and in between there is change. See? Doesn’t that feel better?

8. Remember what your resources are.

We often think of money as the only resource: the typical cost-benefit analysis approach. But really? Our greatest resources are people and time. How will you work with people and use your time effectively? Don’t just think in terms of “How much will I get paid?” Think “What are my
resources?” and the money will follow.

9. When you’re demotivated, MOVE!

Our bodies provide as much information as our heads, but we usually ignore them in our work lives. You know that simply taking a walk while talking about important things makes the conversation more meaningful. So why do we sit in conference rooms instead of walking and talking? To think
creatively, keep moving. What do I do? Dance breaks! Seriously.

Here’s my impact soundtrack, in case you like to listen to freedom, too:
1. Just Dance, Lady Gaga
2. The Element of Freedom, Alicia Keys
3. Where Them Girls At, David Guetta
4. You Gotta Be, Des’ree
5. Beautiful Surprise, India Arie

10. Create your space.

One of the most zen-i-fying things you can do for your creative mind is creating a clean workspace.
And if you know you’re more productive at a library or coffee shop – go there! Test spaces around the office that enhance your workday. Remember, a clean, clutter-free space creates the conditions for better work and more fun!

 

Great business leaders like social activists build movements and mobilize a tribe of followers. In today’s hyperconnected world, it’s not just for the elite – virtually anyone and everyone can get big things done in the era of connectional intelligence.

Want to learn more? Join social movement builders Shiza Shahid, co-founder of Malala Fund and others in an interview with Erica Dhawan, author of newly released book: Get Big Things Done: The Power of Connectional Intelligence, taking place on Tuesday February 24 at Social Media Week New York. Check out all the details here, and come join us in February!