4 Social Media Love Stories

Finding love on the Internet is nothing new — one in 10 Americans have tried online dating, and one-third of U.S. married couples met online.

But professing it in a creative way? You know, not just the “OMG! I have THE BEST boyfriend/husband/wife/girlfriend ever!!!! I love him/her so much!!!” status updates? Now, that’s a little less common.

What about finding it online in a different way? We’ve all heard of online dating, but some folks are dating online without the help of a site tailored to that purpose.

To give you a break from the Facebook doting and Match.com love stories, I’ve surfed the ‘net to bring some truly awe-worthy social media love stories in honor of Valentine’s Day:

  1. “I Hope This Gets To You” viral video
    Now if this isn’t the best example of a profession of love and social media, I don’t know what is.

    Back in November 2010 (eek! Doesn’t this seem like eons ago!?), L.A. director and editor Walter C. May got his roommates — a band called The Daylights — together to write and record a song for his girlfriend who’d just moved away to attend Duke University. He then filmed a music video, spending only $100 on materials.

    The catch? None of his friends or her friends were allowed to tell her about it. May’s girlfriend was to discover the video on her own, through social media sharing alone.

    It took his girlfriend less than a week to see the video. And apparently she loved it.

  2. The classic Facebook search of your own name
    OK, who hasn’t looked up their own name on Facebook to see who else shares the name? I did — there’s a woman in DC with my name. We’re now Facebook friends.

    But a Florida woman has a much more interesting story.

    One day, a bored Kelly Hildebrandt searched her own name on the social networking site. To her surprise there was a man who shared the name — so she sent him a message. Apparently, he thought she was pretty cute. They were engaged several months later.

    Unfortunately, this couple only stayed married for three years.

  3. Using Twitter hashtags
    Laurie Davis is the author of the book Love At First Click: The Ultimate Guide to Dating Online and founder of eFlirt expert. Basically, she helps people find love online through dating sites — and regular social media sites, too. She actually met her own fiancé through Twitter.

    Her fiancé, Thomas Edwards, is also a dating coach. She searched the hashtag #dating, saw one of his tweets, retweeted him, met up for drinks and the rest is history.

    The couple plans to wed this May.

    Fun fact: For all you hopefuls when it comes to finding love on Twitter, a U.K. electronics company found via research that it takes an average of 225 tweets to successfully pick up a person.

  4. Brought together by music — and social media
    One of my friends who avidly dates via OKCupid once said to me “when you meet guys at a bar, all you have in common with them is that you were at the same bar. But that’s not so with online dating.”

    The story of Dianna Hank and Noah Zitsman reminds me of what my friend said.

    The two met in a Phish chat room on Turntable.fm. After being friendly with each other for a while, they realized they both were attending the same Phish concert in Vermont — why not meet up?

    Meet up they did. And they did at other concerts after that. Eventually, they ended up dating.

Lane Blackmer is a self-employed former journalist. Although she’s no longer a newsie, Lane since discovered other uses for social media such as public relations, marketing, job searching, and trying to win gift cards from her favorite local businesses through contests. Lane inhabits Philadelphia, where’s it’s not always sunny…but at least there’s cheese steaks. You can follow her on Twitter at @LaneBlackmer.

Spotlight: Advisory Board Member Peter Himler

Peter Himler, twitter: @peterhimler

Esteemed SMW NYC Advisory Board member Peter Himler has served as Senior Media Strategist for several of the world’s top PR firms (think Edelman, Burson-Marsteller, Hill + Knowlton, and Cohn & Wolfe) before forming his own Flatiron Communications, LLC.

Peter is a master of teaching communications professionals techniques and trends that will serve them best. Not only does Peter advise companies on how to best take advantage of the latest tools, he also leads the Publicity Club of New York, at which he’s organized SMW12 event The Socialization of News.

An avid social media user and author of award-winning weblog The Flack, Peter is more than qualified to moderate a discussion on the way in which news content is shared and marketed. Leaders from Bloomberg News, CNN U.S., NBC News, The New York Times and Thomson Reuters will be joining him.

Peter’s also responsible for The Dawn of Companion TV, to be held at Art & Culture Content Hub at Hearst Magazines. Recognizing that the TV industry has been changed by social TV and the “second screen,” Peter has created a conversation that will dive into the phenomenon of check-ins, content, and conversations with leading personalities from Bluefin Labs, Bravo (NBC Universal), Get Glue, HBO and Umami TV.

With so much going on in Peter’s world, we asked him for a few quick thoughts, hoping to get his advice on what —and who— we should be paying attention to.

How do you stay current on what’s popular?

I enjoy the News.me app on my iPad, which captures the articles linked to by those I’ve chosen to follow on Twitter. I also find inspiration in LongReads, the TED videos in the iTunes Store, and the current crop of non-fiction books about media and technology.

What do you enjoy most about your work?

I love working with uber-smart entrepreneurs who’ve developed or are in the process of creating pathbreaking technology, apps and products. I appreciate people who recognize and understand the value communications professionals can add. It is especially gratifying to see the media engagement strategy you’ve developed yield notable, meaningful results.

You’re certainly an expert at organizing panels! Who’d be a part of your Dream Panel?

Larry Page, Mark Zuckerberg, Jack Dorsey and Tim Cook. David Carr and Nick Bilton as moderators.

You can pick one person to have coffee with. Who would it be?

Buzzfeed co-founder Jonah Peretti. I caught him at Business Insider‘s Ignition conference and was impressed by his uncanny ability (and track record) in both starting and fueling memes.

What do you do to recharge?

My wife and I live vicariously through our three sons’ lives, and most recently, our third son’s exploits as a Princeton University varsity lacrosse player. We also love to go to the Metropolitan Museum on Sundays when it first opens, grab headphones, and explore different wings. We’re out of there by noon when the crowds arrive.

If you could have any client in the world, who would you help?

I suppose it would be fun assisting Andreesen Horowitz or Kleiner Perkins discover the “next big thing.”

If you had an extra hour each day, how would you spend it?

Discovering new tunes on Turntable.fm or Spotify.

What advice would you have given to yourself 5 years ago?

To have attended SXSW in its early days!

Look for Peter during Social Media Week and share with him your thoughts on TV programmers, advertisers, and audience engagement. You can also follow him on twitter @peterhimler.