video - Social Media Week New York (SMWNYC) - MAY 4

14 Events Exploring the Future of Video at #SMWNYC

Posted on February 12, 2017February 15, 2017 by SMW Staff

The state of video for news outlets, content marketers, and everyone in-between is constantly changing, and at Social Media Week New York, you will hear from the industry’s experts on how to break through the noise with video content.

Below are 14 events that will dive into these questions, and get you up to speed on the latest trends such as virtual reality, 360 video, live video, and storytelling in new, immersive formats.

1. What’s Emerging? Insights, and Big Predictions for the Future of Our Industry (Deep Focus)

In this opening session to kick off #SMWNYC, Chairman of Deep Focus, Ian Schafer will participate in a rapid fire Q&A about the state of the industry. During the discussion Ian will share his predictions for business and what he believes are the most important opportunities and challenges that marketers face today.

2. Distributed Media All-Stars: Experts Share Their Viral Content Secrets (Insider)

Insider has nearly 2 billion video views each month across platforms including Facebook. Nicholas Carlson (Editor-in-Chief, Insider) will moderate a discussion with some of the leading distributed media content creators — all of whom will share their own secret sauce for creating and distributing content with the power to go viral like wildfire.

3. Keeping Up With Social Platform Perspectives (Adaptly)

Audiences are becoming more and more fragmented every day. Though 78% of Americans have a social media profile, users exhibit markedly different behavior on each of the major platforms. Learn how users consume content differently (speed, sound-on versus sound-off, images vs. text), as well as the approach advertisers should take towards campaign planning.

4. Don’t Call Snapchat a Social Media Platform (Sweet)

Snapchat is expanding into a full-blown entertainment and communication platform; it’s so much more than social media, and it is becoming deeply personal. In this talk, Ross Clark (VP and GM, Sweet – Snapchat Discover Channel) will speak on the importance of creating a two-way dialogue with conversational content and about future trends of different digital media that have outgrown their early “social” beginnings.

5. Spatial Storytelling with Megan Summers, Global Head of Production, Facebook (Facebook)

In this talk, Megan, who runs production globally for Facebook’s Creative Shop team, will lead a session that explores new storytelling principles and languages in the age of VR, 360 and the Feed.

6. The Evolution of Social Video (Adaptly)

From modest YouTube beginnings to effortless livestreaming from a smartphone, social video has evolved immensely over the past decade. Today, over 100 million hours of video are consumed on Facebook daily, and smartphone users spend 45 minutes each day watching videos on their phones. Ken Blom (Director, Branded Content Distribution, BuzzFeed), Nikhil Sethi (Co-Founder and CEO, Adaptly), and Jeff Taylor (Regional Product Marketing Manager, Instagram) will lead this session on social video best practices for brands.

7. Video + Media: The Power of Visual Communication in the Digital Age (Brit + Co)

It’s no secret that video now rules the digital media world. Whether it’s a video mini-series, a Facebook Live, or a GIF, visual content is catching the attention of consumers and brands alike. Brit Morin, Founder & CEO of a digital media and commerce company Brit + Co, has always been focused on the visual, and she’s speaking at #SMWNYC on why video is the center of media right now, and the benefits and challenges of making visual communication a core focus of your business.

8. From URL to IRL: The Content for the Digital Generation (Refinery29)

Refinery29 is constantly balancing meaningful digital content with real-life experiences across platforms like Snapchat Discover, Facebook, Instagram, and more. In this session, Refinery29’s SVP of Content Strategy & Innovation, Neha Gandhi, will explain how her team creates authentic content that resonates with today’s audience plus the power of emerging platforms.

9. The Future of Video in Advertising with Michelle Klein, Marketing Director of North America at Facebook (Facebook)

In this talk, Michelle Klein, Facebook’s Head of Marketing, North America, will share Facebook’s vision for the future of video, the role it will play in advertising and how language and communication will continue to evolve in this space.

10. Instagram Killed The Television Star (Crowdtap)

Television as we know it will soon be no longer. The notion of tuning in to a TV network will be a distant memory and the proverbial cord will someday be forever cut. These changes will disrupt the marketing industry in ways that the onset of the internet itself didn’t achieve. Leading this session is Matt Britton (Chief Executive Officer, Crowdtap).

11. How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality (VaynerMedia)

In this panel, attendees will learn from marketing and studio production experts at Diageo and VaynerMedia, respectively, on how together they exposed social media users to a reality never before experienced on platforms including Facebook 360, YouTube 360, and in an integration with the New York Times to directly and emotionally impact viewers.

12. musical.ly and MTV: A Master Class in Mobilizing Musers (MTV)

From the MTV Video Music Awards to the Nickelodeon HALO Awards to other major events and activations, musical.ly’s powers of promotion and unprecedented engagement have brought custom solutions to life for networks, studios, and brands. Join representatives from musical.ly and MTV for a master class on harnessing the power of this video social network and its influential group of “musers.”

13. All You Can Eat: How BuzzFeed’s Tasty Used An Audience-Driven Approach to Become the No.1 Publisher on Facebook (BuzzFeed)

In less than two years, Tasty, BuzzFeed’s global food network, has published more than 2,000 recipe videos that reach a staggering 500 million people a month. Michelle Kempner (VP of Operations, BuzzFeed) will share BuzzFeed’s test and learn approach as well as digital advantages that helped build the initial and continued success of Tasty and beyond.

14. Future Publishing Models: VR and 360 Video (The New York Times)

Via NYT’s VR app, users can go underwater or on the campaign trail, experience life through the eyes of a refugee or explore previously unseen worlds and experience stories reported by award-winning journalists, all told in an immersive, 360-degree video experience. In this session, Sam Dolnick (Associate Editor at NYT) and Andy Wright (Publisher, The New York Times Magazine) will share how they have embraced, integrated and innovated in VR and 360 with exceptional results for brands and readers alike.

Brit Morin, Founder and CEO of Brit + Co to Explain the Power of Visual Communications at #SMWNYC

Posted on January 3, 2017January 25, 2017 by SMW Staff

Brit Morin is the founder & CEO of Brit + Co, a digital media and commerce company that provides tools to teach, inspire and enable creativity among women and girls. Brit + Co connects a community of over 90M women (75% millennials) together every month to provide skills and inspiration for a more creative lifestyle.

Prior to founding Brit + Co in late 2011, Brit worked for Google, where she spent four years helping to launch and grow products like Google Maps, Search and YouTube. Before Google, she worked on iTunes at Apple and at various Silicon Valley startups.

At Social Media Week, Brit will take the stage to discuss “Video + Media: The Power of Visual Communication in the Digital Age.” From this session, attendees will learn why video is the center of media right now, why visual images are so powerful, and the benefits and challenges of making visual communication a core focus of your business.

From custom mini-series and Facebook Live, to GIF stories and ephemeral video journalism, visual content is catching the attention of consumers and brands alike, and Brit Morin will explore this constantly evolving and growing trend at #SMWNYC.

To attend this event, along with 100+ other keynotes, interviews, panels, and conversations at Social Media Week New York, sign up today before passes sell out.

Meet Storyful, The Trending News and UGC Video Verifier, and Official Event Sponsor of #SMWNYC

Posted on February 18, 2016February 19, 2016 by Tyler Becker

Everyone knows the stars of YouTube, Vine, Instagram and Snapchat. They have big audiences and big price tags, and working with them isn’t always a possibility.

To better understand this complex yet increasingly crucial video ecosystem, we’re thrilled to have Storyful join SMW New York as an Official Event Partner. They’ll break down these video platforms, and share how they’ve has established itself as the leader in verifying viral videos, trending news, ad user-generated content (UGC) online.

Their session, “The New Generation of Social Influencers” on Wednesday the 24th at 12:30pm at The TimesCenter will explore how you create a strategy for identifying and engaging with social influencers to help you achieve you tell you story and reach the right audience.

Storyful’s CEO, Rahul Chopra will dive into what makes a social influencer today, how they reach and engage audiences, and what marketers and advertisers need to do to be effective in 2016.

6 Events at #SMWNYC Hosted by Industry Experts in Online Video

Posted on February 3, 2016February 3, 2016 by Erica Perry

You’ve likely realized how often you see visual content in your News Feed, timeline, and social feeds. Facebook’s video offerings expanded (now with livestreaming), and platforms like Snapchat and Periscope show no signs of slowing down in terms of popularity, cultural influence, and personal interactions.

At SMW New York, several sessions are lined up to help those looking to learn more about today’s video content ecosystem, and hear from industry’s leaders on how they approach video strategy, budget, goals, and measurement of the content.

Additionally, attendees will gain a detailed understanding of technology’s impact on the entertainment world, and how to use video tools and services to their full capacity in order to successfully engage with key audiences.

Click here to sign up for SMW New York, and join our community this February 22-26

1. Keynote Comedy: A Love Story With Evan Shapiro, Featuring Dan Harmon, Jonah Ray and Kulap Vilaysack

(Hosted by NBCUniversal)
This session, led by NBCUniversal’s EVP, Digital Enterprises, Evan Shapiro will discuss topics of comedy, technology, and social media’s impact on entertainment.

2. Building a Great Social Presence the Resourceful Way

(Hosted by BuzzFeed)
This presentation will focus on offering participants a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget through a discussion of how two BuzzFeed social gurus rethought the industry.

3. Funny & Buzzy: How Comedy Central Gets Fans Talking With CMO, Walter Levitt

(Hosted by WOMMA)
In this entertaining session, Comedy Central’s CMO Walter Levitt will attempt to organize and rationalize the social media and on-the-ground tactics of Comedy Central’s marketing team into a fully thought–out strategy.

4. Reach New Viewers! Develop Superfans! Impact Ratings! Launch A TV Show Via Social Media!

(Hosted by VaynerMedia)
This masterclass will detail how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.

5. Building A Startup Under The Infrastructure And Data Of A Legacy Media Company: A Great Big Story

(Hosted by Great Big Story)
In this session, you’ll learn how to build a content strategy that’s informed by data taken straight from your social media properties. Find out the secrets that can harness your data for audience targeting, distribution and much more. Great Big Story, a socially-distributed video network that covers stories, will lead this talk.

6. How 360° Video is Changing the Content Game

(Hosted by BOLD Worldwide)
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.

Register to attend today, and join us in New York this February 22-26 to hear from visionary speakers, industry leading brands, and thousands of New York’s media and technology professionals.

Learn How 360° Video Is Changing The Content Game at SMW New York

Posted on January 30, 2016 by Tyler Becker

If you’re a marketer or content creator that engages audiences, you need to understand 360° video, and its potential to revolutionize the content ecosystem. While 360° video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Register for your pass, and hear Brian Cristiano (CEO, BOLD Worldwide) explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it, and how to leverage social media to drive interaction.

Brian’s session at SMW New York, “How 360° Video is Changing the Content Game” will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. This event takes place Thursday, February 25 at 3:00PM at the SVA Theatre (EDU Stage).

The Easiest Way to Get More Video Clicks

Posted on February 25, 2015November 3, 2015 by Cassandra Ketrick

Let’s just say I’ve been a fan of Vimeo since way back when. In my film school days, Vimeo was where all the cool kids were, and I’m here to confirm—they are still there.

With 170 million global viewers, and an artistic community of friendly filmmakers at their full disposal, hearing Vimeo’s video insight was as exciting to me as hearing Martha Stewart had a drone battle at Social Media Week NYC. Wait, what? (See it for yourself)

If you are in the business of generating video content for your brand (and you should be according to Vimeo), then I’m here to share a piece of golden advice from Mike Weissman and Andrea Allen, presenters at Social Media Week NYC.

Your video thumbnail is easily the most important part of the video. That sounds crazy doesn’t it? But think about it for a second…just like an email header can single handedly ruin your open rate even though the email is full of gold, so can the video thumbnail.

The video thumbnail is the only thing users see before they click.

There are two thumbnails that offer the most clicks:

Pictures of smiling people
Pictures of cute animals, naturally

Turns out, the title card that you have a graphic designer whip up isn’t going to do the trick. People like people. I guess that explains the selfie craze.

A great thumbnail isn’t the end all, be all. You definitely need a video that speaks to your audience, like this indie creative Penny x Hundreds video that feels less like an ad, and more of an experience. Just because a viewer clicks your thumbnail doesn’t mean they are going to stick around.

Next time you create a video, don’t just haphazardly slap up a thumbnail. Think about what makes a great first impression, and perhaps consider a smiling animal—the ultimate video thumbnail combo.

I’m an NYC digital content professional and social media lover. Proudly born and raised in Tulsa, Oklahoma. Connect with me on Twitter @casscakey and if you liked this post please like, comment, and share!

Creating Video Content For How It’s Consumed

Posted on December 29, 2014December 30, 2014 by Nicole Brown

On Tuesday, February 24, join us as Jonathan Perelman, BuzzFeed Motion Picture’s Vice President examines the evolution of media and how new innovations in distribution technologies have changed how it’s consumed.

From LOLS to CUTE cat videos that pull at your heartstrings, Jonathan will dive into the science behind creating shareable content for the social web.

To learn all the event details and to get your pass, check out the description here.

SMW NYC Recap: Day 3 From Social@Ogilvy

Posted on February 26, 2014July 11, 2014 by Heather Taylor

Day three at Social Media Week was all content, content, content — from Vice’s discussions on long form video to JWT stressing our need to change as images take over the web.

The Social@Ogilvy team pulled together the best five ideas that came out of the day’s sessions. Let us know what you took away from the penultimate day at Social Media Week New York.

Great content will come from anywhere
We need to be more creative with multimedia in an age of social and mobile. At one time, text was the main tool of reporting news. But with more people creating rich media content, mainstream reporting has discovered new ways to use multi-media.

Anything that doesn’t entertain, engage and inform will not break through the noise. Ironically enough, the most accessed and engaged content on the NYTimes.com website isn’t even a feature or news story. It was a quiz that identified your regional dialect though a clever quiz…written by an intern!

This is proof that great content can come from anywhere, not just professional sources.
Things designed to be shared will have higher value
Trust is the most profound part of this collaborative economy. In a sharing economy, buyers and the sellers are peers, and entrepreneurs are designing things that are more easily shared because we want them to go through many hands. Thus, things designed to be shared will have higher value. For example, people drive 80% less when they use Zipcar than if they owned their own vehicle—and 40% of users have never owned one, which has led to our streets being filled with 40,000 fewer cars.

As Robin Chase, founder of Zipcar and Buzzcar noted: “You have to be building community in everything you’re doing.”
Longform video works…if you do it right
The whole notion that people don’t want to watch long stuff on the internet is not true. People are watching longer videos than ever before and not just the 2 minute plug & play. Of course this only works if they are packaged effectively. It’s more about how you package and showcase a story than having a well-known celebrity in your video.

Where do publishers like Vice and Motherboard get their stories for videos? By reading everything and being early to report. It’s about working with what you’ve got. If you have a good story, go out and make it.

“When we look for a great character, we look for someone is going to be open and has a great personality,” said Motherboard’s editor-in-chief, Derek Mead.

A cleverly staged moment in a long form piece, can result in a genuine emotional reaction from your viewers but if the story drags on, it won’t work no matter the length of the video. Always leave them wanting more.
Images are supplanting words
Imagery is supplanting text and changing the way we process the world. Reading is no longer fundamental. People process images 60,000x faster than text– this has enormous implications for our communication.

The web contains 40% images and social has 70%. The popularity of image-sharing over social media has a great deal to do with the crunch for time. 60% of social users create and share images on their social channels and the balance of curators vs. creators is shifting.

Our short visual vocabulary is spurring new creativity – we need to create something compelling in a glance. What are we losing as we move toward visual? Context. Images can be taken out of context. The entire web has been set up to look for words…what happens if the text starts to disappear? The rise of rich content demands smart tagging and automated categorization solutions for indexing.

Does communicating visually jeopardize the relationship between a brand and consumers? Now brands need to be able to speak visually as well as LISTEN visually. The key challenge for brands is devising how to relate to audiences in each image sharing social network.
Content lasts longer on Pinterest
Each day there is 60+ million users, 100s million pins, 1B+ connections on Pinterest. It’s a very aspirational platform and allows you to show who you want to be. On the other hand, Twitter is about what you are doing and Facebook is about who you are.

It makes sense that the half life of a tweet is 5-25 mins, the half life of a Facebook post is 80 mins, and the half life of Pinterest content is >1 week. This means you MUST think about quality rather than quantity when you pin, and determine what the best content is around the topic that you can curate? It’s especially important as pins are more than images. Rich pins provide context, commercial foundation, and addresses stale links.

As content lives longer, if you want to get people for the Christmas rush, posting in November is too late. The optimal time to pin for Christmas is August or September due to the long half-life.

5 Amazing Vine-rs in the NOW Studio at SMW

Posted on February 16, 2014July 11, 2014 by Sara Adam

This year, we’re bringing more opportunities than ever for SMW to be a practical and fun experience for you — no matter your level of expertise. So, we sought out the best and most creative in one of the hottest marketing trends: Vine.

These amazing artists are going to be in our NOW Studio, brought to us by Nokia. They’ll be on-hand teaching SMW attendees about creating stop-motion video and all things vinetastic. The NOW Studio is a full video studio focusing on short form video, with some amazingly talented artists who are leading the way in content creation. Come and learn from them or just watch them work!

Yves Das
Jade Butter
Dylan Blau
yelldesigns
Andrew Jive

At SMW, you will have the opportunity to learn from these incredible artists and how you can put short-form video to work for your brand. The NOW Studio will be on the first floor of our venue, located in our Future of Now Exhibition area, where you will be able to network with other SMW attendees, work in the Nokia Work Pods, and buy snacks from the food marketplace.

But that doesn’t mean you shouldn’t be checking out the amazing content on the second and third floors, where masterclasses, panels and keynotes will be taking place. We can’t wait to see you!

Founder of Social Media Week, Toby Daniels Shares his Highlights for #SMWNYC

Posted on February 14, 2014July 11, 2014 by Sara Adam

Our very own Toby Daniels (Crowdcentric Co-Founder and CEO and founder of Social Media Week) went to town on the schedule for SMW NYC — and you get to benefit. While we have our own Interactive Guide for your review, this is a nice personal guide for you, based on his experience both as an entrepreneur and as a SMW veteran. There is a lot here, so a daily review might help:

MONDAY, February 17

SMW Official VIP Opening Celebration, hosted by Nokia
7pm-10pm
To mark the official 2014 launch of Social Media Week New York organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia will host the Official Opening VIP Party in New York City.

TUESDAY, February 18

PSFK Labs’ Future of Retail Showcase: Creating a Sustainable Instant Retail Model
9am-12pm
Piers Fawkes, Editor-in-Chief of PSFK.com, and the team behind PSFK’s much buzzed about 2014 “Future of Retail” report, invite you on a riveting exploration of the ideas and innovations shaping tomorrow’s retail landscape.

The Content Marketing Revolution, hosted by Percolate
9am-12pm
A presentation from one of the leading minds in social and content marketing, on how recent developments in media have shifted how we think about content marketing – and even changed what it means to be a marketer today.

Keynote interview: Jonah Peretti, Founder and CEO of BuzzFeed (Interviewed by me!)
12:45pm-1pm
Join us for this fireside chat with BuzzFeed Founder/CEO, Jonah Peretti, and Social Media Week’s founder and executive director (me), for a conversation on original and branded content, data analytics, mobile apps, and which social platforms are most important for BuzzFeed’s model.

Fueling Social Fandom at MTV, VH1 and Comedy Central
1:30pm-2:45pm
Marketers, network executives, public relations and social media professionals are engaged in a new front-line battle for buzz, drafting a new road map to ignite the most vital asset in today’s socially-driven world – building true fandom with your audience.

Masterclass: How Journalists Can Rock Twitter and Vine presented by Twitter
4:30pm-5:30pm
Attendees will learn how news organizations are using Twitter and Vine to make their stories the center of the social conversation. The session will explore the latest Twitter tools and how journalists can use them to enhance storytelling and reporting. Participants will learn the best ways to drive followers, boost engagement and make the most of every Tweet.

Startups to Watch in 2014 presented by Entrepreneur.com
6pm-8pm
Social Media Week and Entrepreneur.com invite you to join an evening celebration and showcase event which will bring together a carefully selected group of startups that show the greatest potentially to break through to the mainstream in 2014.

WEDNESDAY, February 19

Morning Yoga, hosted by Breathe Repeat (yes, I am recommending you go to Yoga. You need this)
Everyone morning from 8am
People have been practicing yoga for centuries to help them clear their minds and cultivate awareness so they can get the most out of this human experience. What better way to prepare for a long day of workshops, lectures, networking and socializing at SMW than by starting your morning with a little R&R?

Masterclass: The Science of Viral Video Sharing, hosted by Unruly
9am-10am
Want to unravel the science of video sharing? We have a Lab for that! Unruly launched the world’s first Social Video Lab in 2012 to teach brands and agencies the science behind viral video – video sharing – in order to better understand, measure and increase the ROI of their social video campaigns.

Building Essential Products for the Social World, with John Borthwick, CEO of betaworks
9:30am-10:30am
John Borthwick CEO of betaworks will talk about new approaches to product creation: how building software on a common platform changes everything, how the betaworks process allows ideas that might have once fell to the cutting room floor get picked up, tested and put into beta. He will present a number of new betaworks products and the founders behind them.

Content is King, But Distribution is Queen, Hosted by BuzzFeed
11:30am-12:45pm
Social is the new starting point for how we discover, consume and share content. But good content doesn’t necessarily mean it’ll go viral. Jonathan Perelman, VP of Agency Strategy and Industry Development, BuzzFeed will explain how content and distribution can work successfully together and how brands can create quality content that encourages social sharing and increase brand affinity.

Keynote: Steve Case on Leaders of the Next Revolution, Interviewed by Anil Dash
1:00pm-1:30pm
Steve Case invests in people and ideas that can change the world. Through his venture capital firm, Revolution, Steve looks for lifestyle, consumer, demographic and technological trends and companies that can deliver products and services in a more affordable way, driving the next wave in tech that uses the internet to change some of the most important aspects of our everyday lives.

Man vs. Machine: Advertising’s Epic Battle for Human Attention
1:30pm-2:45pm
What if I told you that “in the near future, we discover much of digital advertising has been nothing more than an elaborate facade built on greed, interruption, manipulation and repetition, created and controlled by an evil cyber-intelligence?” Then, what if I told you that is exactly the way everyone wants it to be…

Grow With Google, Hosted by Google+
4:30pm-6pm
In this session, learn about the latest on Google’s initiatives to help grow your audience. Hear examples from smart organizations that are using Google’s platforms to increase user login and registration velocity, drive more Android downloads, and engage users across multiple platforms and devices.

Wearable Tech Fashion Show, Hosted by Tech in Motion
6pm-9pm
You’re invited to join us for Tech in Motion’s most exciting and biggest event we have ever put on: a Wearable Tech Fashion Show!

On: The Future of Now: Making Sense of our Always Connected World (Discussion, book launch and reception)
6pm-9pm
Join us for the official launch of Crowdcentric MEDIA’s new book entitled “On: The Future of Now” (which I sort of helped to write/curate). The event will include a 45min discussion with a number of the book’s contributors who will discuss the challenges and opportunities that come with our shifting relationship to technology and social media.

THURSDAY, February 20

Find your SOUL at SoulCycle during Social Media Week!
7:30am-8:30am (and everyday), SoulCycle West Village
Yeah? So we’re doing yoga and spin? So what? This year, Social Media Week has teamed up with SoulCycle to add some SOUL to the conference! SoulCycle® is the country’s premiere full-body indoor cycling workout. Each 45-minute indoor cycling class is an opportunity to move, dance, and empower yourself with strength that lasts well beyond the studio walls.

Brand New World: The Expanding Role of the Digital CMO
8am-2pm
There’s a tectonic shift underway in the world of the CMO, as senior level marketers are tasked with rapidly changing new roles. Join us to help decode the complexity of this Brand New World — including explorations of how to extract big insights from big data, what brands can learn from nimble, early stage disruptors, new approaches to product design, and the macro media and cultural trends shaping business in 2014.

Collaborative Economy: Reinventing Our World Through Sharing and Business Innovation
9am-12pm
This track will bring together entrepreneurs, innovative corporates, designers, city planners, engineers, city government provocateurs, engineers, makers, artists, and all doers who are actively building products, services, policies, and communities — experimenting relentlessly with new forms of access, openness, ownership, funding, business models, delight delivery all enriching our world.

The Art & Science of Storytelling, presented by The New York Times
10:45am-12pm
In our real-time, social, mobile media world, brands are publishers and publishers are platforms. On both sides of the equation, that means great opportunity and great responsibility, as well as a reinvigoration of the media/marketer relationship.

7×7: Industry Veterans Share Stories and Career Advice on Achieving Leadership Equality
11:30am-12:45pm
The event is targeted at women and men interested in creating leadership diversity in the tech and corporate world. Using my 7×7 Mentoring format I will moderate a dynamic discussion focused on “hands-on” advice from people who are a step or two ahead in their ventures to those seeking their footing. A must for anyone wanting to create a more equitable workplace (which should be everyone).

Crowdsourcing and Crowdfunding: A Social Media Revolution In Real Estate, Presented by Prodigy Network
12pm-1:15pm
In this session, world renowned designers, researchers and strategists will share how they are shaping new innovative approaches to address some of the most pressing economic challenges of our time, aiming to create rapid, large-scale, sustainable transformation.

Changing The World Through Sex
3pm-6pm
Cindy curates a series of demos, talks and panels designed to demonstrate to the tech, media and wider community the tremendous potential in this area for innovation, disruption, entrepreneurship, investment and returns, and social change.

WEB: Documentary Film Screening and Conversation
6pm-9pm
WEB follows Peruvian families living in remote villages in the Amazon Jungle and Andes Mountains as their children experience the One Laptop per Child (OLPC) program, gaining access to the Internet for the first time.

FRIDAY, February 21

It’s Complicated: The Social Lives of Networked Teens, a Conversation with Author danah boyd and Andrew Rasiej
9am-12pm
Join danah boyd, author and Principal Researcher at Microsoft Research and Andrew Rasiej, founder of Personal Democracy Forum, as they discuss danah’s new book, It’s Complicated, the Social Lives of Networked Teens.

The Future of Social Music, Presented by Spotify
9am-12pm
During this three-hour program we will analyze the current state of the music business and explore how social media has helped the industry to re-imagine itself in a completely new image. We’ll hear from technology evangelists, artist innovators, brands, publishers and the people who are reinventing the music business paradigm.

Mission 31 – First Underwater Expedition That Will Be Entirely Interactive and Why It Matters, Presented by Nokia
12pm-1:15pm
Hear first-hand how you can digitally participate in this global experience leading up to, and during, the April adventure. Scuba certification not required.

The Changing Face of News Consumption, Hosted by WSJ
1pm-2:15pm
Nearly 1 in 10 U.S. adults now get their news on Twitter, according to a new survey from Pew Research Centers, with 85% of those consuming it on a mobile device. This discussion will explore how news organizations are addressing this change in consumption with a debate between publishing industry leaders and an interactive audience discussion centered on the future of digital, mobile, and social platforms for news organizations.

The Future of Content in a Mobile World
3pm-5:30pm
With 2014 slated to be the 6th consecutive ‘year of mobile’, content is finally catching up as marketers finally have solid case studies to show the results of commitments to mobile-optimized content. In this panel, industry experts from Facebook, Thrillist, TIME and Deep Focus discuss what’s actually working and what the future holds for content in an increasingly mobile world.

5 Ways Millennials’ Habits Are Changing How Content is Made and Shared
3pm-5:15pm
The fast-changing social media habits of the Millennial generation are causing an equally speedy shift in how content is created and distributed. From the discovery of new talent (eg, Vine stars) to the creation of content expressly designed to be shared (eg, listicles), the Millennial generation is today perhaps the biggest driver of change in media — and social is the driving force behind it all.

Building Wearables: A Hands-On Intro to Open-Source Interaction Platforms
3pm-4pm
Put away your mouse and keyboard! This class will be a tour of the many different new modalities out there for controlling interfaces.

SMW Official VIP Closing Party, hosted by Nokia & SMW
7pm-10pm
To wrap up the 2013 edition Social Media Week organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia and venue partner Highline Ballroom are hosting the Official Closing VIP Party in New York City. White Panda, JohnnySwim, and more will be performing!

So there you have it. Social Media Week. Be there!

How to Take Your Marketing Strategy Mobile at SMW

Posted on February 3, 2014July 11, 2014 by Sara Adam

In a day and age where 75% of Americans don’t even go to the bathroom without their phones, it is clear that brands and marketers need a mobile strategy. Customer engagement is critical to success to a brand’s long-term success, so here our top three tips to keep up with your community, wherever they may be:

Use Video
Platforms like Vine and Instagram make it easier than ever for marketers to connect with their customers on the go. More than 40% of YouTube’s traffic comes from mobile devices. And that’s just one platform. That means it’s the most effective way to get your audience. Unruly seems to have helped master it, having delivered, tracked and audited 3.5 billion video views- they have “viral” down to science. So, if you’re going to use video on mobile, you should join Unruly for this seminar as they share their expertise and how to stay ahead of the competition.
Use a Multi-Cultural Strategy
If experts from Facebook, Twitter and Verizon care about multi-cultural marketing, you probably should, too. With our increasingly connected and diverse society, it is important to understand who your customers are and how to reach them. And marketing executives agree. African Americans and Hispanics lead the way in terms of adopting technology and represent a large portion of U.S. spending, creating vast opportunity for mobile marketers. Few get multicultural like IAB. So, don’t miss IAB’s Mobile Marketing Center of Excellence panel on how you can grow the multi-cultural marketing strategy for your business.
Go Local
Reach customers right where they are and when they are nearby. It’s the easiest way to get them in your door. Advances in technology allow marketers to target consumers more precisely than ever, factoring in location and customer profile. So, it’s time to learn these tools. Learn how to increase engagement and sales conversions with a smarter mobile strategy at this session with experts from Qualcomm, Control Group, and Ogilvy.

To dive deeper into these topics, register for Social Media Week here. We have an amazing lineup of speakers and events on topics from entrepreneurship, technology and publishing. And even if you can’t make it, thanks to our partner Nokia, catch these events on Livestream by creating an account.