The Easiest Way to Get More Video Clicks

Let’s just say I’ve been a fan of Vimeo since way back when. In my film school days, Vimeo was where all the cool kids were, and I’m here to confirm—they are still there.

With 170 million global viewers, and an artistic community of friendly filmmakers at their full disposal, hearing Vimeo’s video insight was as exciting to me as hearing Martha Stewart had a drone battle at Social Media Week NYC. Wait, what? (See it for yourself)

If you are in the business of generating video content for your brand (and you should be according to Vimeo), then I’m here to share a piece of golden advice from Mike Weissman and Andrea Allen, presenters at Social Media Week NYC.

Your video thumbnail is easily the most important part of the video. That sounds crazy doesn’t it? But think about it for a second…just like an email header can single handedly ruin your open rate even though the email is full of gold, so can the video thumbnail.

The video thumbnail is the only thing users see before they click.

There are two thumbnails that offer the most clicks:

  1. Pictures of smiling people
  2. Pictures of cute animals, naturally

Turns out, the title card that you have a graphic designer whip up isn’t going to do the trick. People like people. I guess that explains the selfie craze.

A great thumbnail isn’t the end all, be all. You definitely need a video that speaks to your audience, like this indie creative Penny x Hundreds video that feels less like an ad, and more of an experience. Just because a viewer clicks your thumbnail doesn’t mean they are going to stick around.

Next time you create a video, don’t just haphazardly slap up a thumbnail. Think about what makes a great first impression, and perhaps consider a smiling animal—the ultimate video thumbnail combo.

I’m an NYC digital content professional and social media lover. Proudly born and raised in Tulsa, Oklahoma. Connect with me on Twitter @casscakey and if you liked this post please like, comment, and share!

Make Videos That Matter With These Tips From BuzzFeed, Mashable And Vimeo

Video is the future of content marketing. That is, if it’s not the here and now. But celebs, cute cats and babies don’t guarantee viral success.

To learn the secrets for making killer videos, we’ve highlighted the best events taking place at Social Media Week NYC:

Creating Video Content For How It’s Consumed

Join us as Jonathan Perelman, BuzzFeed Motion Picture’s Vice President examines the evolution of media and how new innovations in distribution technologies have changed how it’s consumed. From LOLS to CUTE cat videos that pull at your heartstrings, Jonathan will dive into the science behind creating shareable content for the social web.

Storytelling with Vine: How to Create Short Form Videos That People Remember 

Today, storytellers are finding increasingly imaginative ways to share their ideas with interactive and visual elements, bringing their messages to life.

As the head of the visual storytelling team at Mashable, Jeff Petriello is responsible for the creative behind many branded social advertising campaigns, having worked with Olympus, Hewlett-Packard, Hot Wheels, MasterCard and more just in the past few months. This masterclass will explore Jeff’s storytelling techniques using Vine, specifically how to create short form videos that people remember.

Vimeo Video School Live: Creative Toolsets To Engage A Global Audience

Video is exploding online for many reason and the experts at Vimeo are here to teach you how to make your videos better and reach global audiences using their creator toolsets.

Vimeo will give a hands on tutorial on their industry leading creator toolsets with examples showcasing how to use video to engage your audiences more deeply and for those professional creators, best practices to market and even sell their work to viewers worldwide.

 

See the full preview of Campus at Highline Stages here, then get excited to join us for a week you won’t forget. Grab your pass to get full access to SMW14!