You’ve likely realized how often you see visual content in your News Feed, timeline, and social feeds. Facebook’s video offerings expanded (now with livestreaming), and platforms like Snapchat and Periscope show no signs of slowing down in terms of popularity, cultural influence, and personal interactions.
At SMW New York, several sessions are lined up to help those looking to learn more about today’s video content ecosystem, and hear from industry’s leaders on how they approach video strategy, budget, goals, and measurement of the content.
Additionally, attendees will gain a detailed understanding of technology’s impact on the entertainment world, and how to use video tools and services to their full capacity in order to successfully engage with key audiences.
Click here to sign up for SMW New York, and join our community this February 22-26
1. Keynote Comedy: A Love Story With Evan Shapiro, Featuring Dan Harmon, Jonah Ray and Kulap Vilaysack
(Hosted by NBCUniversal)
This session, led by NBCUniversal’s EVP, Digital Enterprises, Evan Shapiro will discuss topics of comedy, technology, and social media’s impact on entertainment.
2. Building a Great Social Presence the Resourceful Way
(Hosted by BuzzFeed)
This presentation will focus on offering participants a new way at looking to hire social candidates, the best ways to manage a social editor’s workflow, and how to create sharable content without a sizable budget through a discussion of how two BuzzFeed social gurus rethought the industry.
3. Funny & Buzzy: How Comedy Central Gets Fans Talking With CMO, Walter Levitt
(Hosted by WOMMA)
In this entertaining session, Comedy Central’s CMO Walter Levitt will attempt to organize and rationalize the social media and on-the-ground tactics of Comedy Central’s marketing team into a fully thought–out strategy.
4. Reach New Viewers! Develop Superfans! Impact Ratings! Launch A TV Show Via Social Media!
(Hosted by VaynerMedia)
This masterclass will detail how efficient, strategic media spend, time-shifting strategies and always-on content with a consistent voice can combine to increase buzz, awareness, and viewership (both linear and elsewhere like video-on-demand), with concrete, indisputable results.
5. Building A Startup Under The Infrastructure And Data Of A Legacy Media Company: A Great Big Story
(Hosted by Great Big Story)
In this session, you’ll learn how to build a content strategy that’s informed by data taken straight from your social media properties. Find out the secrets that can harness your data for audience targeting, distribution and much more. Great Big Story, a socially-distributed video network that covers stories, will lead this talk.
6. How 360° Video is Changing the Content Game
(Hosted by BOLD Worldwide)
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of the technology, why brands need to use it and how to leverage social media to drive interaction.
Register to attend today, and join us in New York this February 22-26 to hear from visionary speakers, industry leading brands, and thousands of New York’s media and technology professionals.