Tag: visual

Using Data and Insights to Shape Creative: Pinterest’s CPG Lead to Speak at #SMWNYC

Posted on by Tess Kaytmaz

The volume of data and insights available for social media is changing how agencies and platforms strategize, spend, and steer clients. An analytics-driven world means an elemental shift in how creatives work. Designers, writers, photographers and video producers need to think about execution and ideas informed by data on how to better speak to our audiences.

At SMW New York, Pinterest’s CPG East Lead of Creative Strategy, Raashi Bhalla, will take the stage with executives from VaynerMedia and Fast Company, to cover how creative and strategy should collaborate — and work with platform partners — to make content that wins on results, as well as look and feel.

Raashi’s session, “Create By Numbers: How Insights, Data, And Paid Media Shape The Creative Approach” will take place on Friday, February 26th at 1:00pm on the EDU Stage at The SVA Theatre.

★ Register today by purchasing your pass ★

View The Initial Program Of Events for SMW New York

Social Media Week New York, now in it’s 8th year, brings together thousands of professionals in marketing, media and technology. We’re excited to announce the initial schedule and speaker lineup for SMW New York, which takes place this February 22-26.

Join us across our two official venues, and hear from organizations such as Ogilvy, Starcom MediaVest, MRY, Forbes, Mashable, MTV, The Economist, GE, Pinterest, Facebook, Snapchat, Twitter, Spotify and many more!

Register for SMW New York

If you’d like to hear from visionary speakers, and join the thousands of attendees that come to Social Media Week in New York each year, register today by purchasing your pass.

Image Credit: Startup Camp

3 Reasons Design Will Shape the Future

Posted on by Sara Adam

Design begins with a problem, a pain, or an inconvenience. This makes designers problem solvers at their core. They are directly involved with the way material is represented visually as well as with the interfaces that connect us to our devices. Design is a critical part of shaping the future and here’s why:

  1. Our World is Increasingly Visual
    In our always on, always connected world, people are stopping less to read large chunks of information. We want information that we can digest on the go- like lists or infographics. As the demand for visual information increases, designers will play a larger role to organize that information in ways that make sense and are aesthetically pleasing. Join JWT as they dive deeper into this shift in their seminar Reading Is No Longer Fundamental: The Shift to Visual Vocabulary.
  2. Good Design Makes Technology More Human
    We have all interacted with a piece of technology (e.g. every VCR ever made) that makes us feel unintelligent because it seems impossible to figure out. Designers are simplifying devices and making so that they can enhance our lives instead of detracting from them. To learn more ways that designers are shaping the future and making technology more human, check out this seminar, hosted by The New Museum, Why The Future of Innovation Belongs To Artists & Designers.
  3. Design-Thinking Unlocks Creativity
    According to Tim Brown, president and CEO of IDEO defines design-thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Sign us up! Design-thinking is part of how businesses are reshaping their processes and creating new and better technologies. Experience it for yourself at Design Thinking LIVE, hosted by City and Country.

Whether you are a designer or not, there is something for you at SMW NYC, February 17-21! Check out our schedule for events on other topics like health and wellness, entrepreneurship and marketing. Register now and we’ll see you soon!

 Featured image courtesy SocialisBetter

The Internet Has Many Languages: Learn Them At SMW NYC

Posted on by Sara Adam

New technologies have always changed the ways in which we communicate and express ourselves creatively. The printing press allowed for the novel and the video camera allowed for the new mediums of film and television. The Internet is changing the way that we consume information and marketers need to develop literacy to effectively communicate online.

  1. Reading Is No Longer Fundamental: The Shift to Visual Vocabulary, Hosted by JWT
    Don’t tell your high school English teacher, but the written word is not always the best way to connect with customers. GIF images and platforms like Pinterest and Instagram, are working together to make communication increasingly visual. JWT is a marketing and communications company that knows how to evolve to adapt in an ever-changing world, having been around for over 150 years. Learn from JWT what this increasingly visual language means for marketers as well as for society as a whole.
  2. Masterclass: Navigating Internet Subcultures: Reddit, Tumblr, Snapchat, and Twitter
    The Internet has many dialects and as a marketer, you will want to increase your fluency in all of them them. Each platform of engagement has its own set of implicit rules that will determine whether you participate effectively or not. This masterclass, hosted by Code and Theory, will go over the 5 most important rules for each of the 5 top Internet sub-cultures.
  3. How To Be An Internet Anthropologist
    Through studying the locals of each social media platform, your brand can learn to communicate with customers in the most effective ways possible. Understanding how people use the mediums, in addition to how they interact with brands, will put you far ahead of the competition Learn where to look to find the people whose interests align with your brand and what online behaviors impact your brand at this seminar hosted by Global Strategy Group.
  4. SUXORZ: The Worst Social Media Campaigns of 2013
    They say that you learn more from your failures than your successes. At this seminar hosted by Blogads, we are hoping to learn from the mistakes of others in an effort to avoid them at all costs. From the mouths of Don Steele (Comedy Central), Saya Weissman (Digiday), and David Berkowitz (MRY), these classic examples of what NOT to do will be as educational as they are hilarious.

Social Media Week loves marketing! But we also love entrepreneurship, technology and health, so don’t forget to check out the schedule to see our exciting lineup of speakers on these topics. Register for SMW here!

Featured image courtesy of shonk.