People are conversing constantly online, and that means an increasing likelihood that your brand is being mentioned in places that you aren’t aware of. Who is talking, who is listening, and what do you really need to be paying attention to?
Brandwatch is a software that allows you to access the most relevant conversations happening on social media that impact your brand. Their platform gives you access to all of these data points, so you can slice and dice in the ways that make the most sense for your brand and their intuitive user interface makes it less frustrating to extract the information you need.
They use their own crawlers to look through over 70 million sources, which include blogs, news, forums and major social networks. Additionally, their channels allow the tracking of public Facebook pages, without needing any admin rights. That’s a score for your team.
And we couldn’t be happier to have Brandwatch joining us at Social Media Week Campus on our ground floor and hosting an event. We recommend you hear Will McInnes, CMO at Brandwatch, as he discusses his perspectives on 21st century business and how the internet is radically changing our personal behavior, our organizations and our society. Then, swing by our Future of Now Exhibition area to see them showing us data in real-time about what is happening across the social channels as it relates to SMW. They will monitor social mentions and display items for the top influencers, hashtags and topics. Get people talking about your event, and then see it up on the Brandwatch screen!
Today is the last day to get a campus pass at the current price- the price will go up to the walkup price tomorrow so don’t wait! Check out the schedule for the amazing lineup of speakers and events and make sure to check out our opening night party, hosted by Nokia.