With a passion for emerging technology, mobile and social media, Social Media Week attendees always strive to understand and share what’s next. This February, we’re excited to explore “Upwardly Mobile: The Rise of The Connected Class” throughout the conference, and what this theme represents from today until 2022, when six billion individuals will be connected to each other online. The sessions you won’t want to miss feature leading companies sharing their top strategies and predictions of what’s happening, and what’s to come.
To help you discover the best of Social Media Week New York, we asked a few of our attendees to share their top picks for events, talks and masterclasses taking place throughout the week. Below, David Berkowitz, Chief Marketing Officer at agency MRY, gives us a look at the events he doesn’t want to miss:
- Quantifying Fashion’s Love Affair With Instagram: What To Post And How To Calculate ROI
“A how-to guide for Instagram that includes tips for measuring effectiveness should be interesting to many marketers, and not just those in the fashion industry.”
- Measuring Attention And Intention, With The New York Times
“The New York Times has released a slew of innovative formats both for their content and advertising, so understanding their perspective on attention will be invaluable, especially given the deep experience of presenter Michael Zimbalist.”
- The New DIY: Drones, Makers And Bots: A Fireside Chat With Martha Stewart And CEO Of The Barbarian Group Sophie Kelly
“I was curious about this just because I saw drones in the title. That it features Martha Stewart is a bonus, especially after I saw that she released a line of designs for Makerbot.”
- Why 2015 Will Be The Year Of Social Video
“Boning up on video is a good use of time at SMW, especially given all the great data that Socialbakers has.”
- Decoding Wearables: Leveraging Wearable Tech Platforms In Campaigns
“I’m excited to do a lot more with wearables this year, and I’m really excited that this session focuses on data and insights.”
- Rev. Jesse Jackson: Why Diversity In Tech Matters
“I can’t wait to hear the thoughts of Rev. Jackson, who has decades of experience in championing diversity. I do hope that this doesn’t just apply to tech though; the ad industry has its own challenges with diversity too.”
- A Fireside Chat With B. Bonin Bough Of Mondelez
“I’ve heard Bonin speak a lot about tech and brands, so I’m curious to hear what he has to say about artists and brands. I also have to plug this as I’ve had the honor of sharing the stage with Bonin on more than one occasion, and it’s so damn hard trying to follow him once he takes the mic.”
- Storytelling With Vine: How To Create Short Form Videos That People Remember
“I’m not convinced every brand needs to be on Vine, and it’s so hard to do well. Yet with other platforms like Snapchat offering new creative formats for short-form content, Mashable is one of the best producers out there, and I’m hoping this will be inspiring.”
Get your pass today, and join us and our partners for what will be an extraordinary week of exploring our upwardly mobile, connected world.
About David Berkowitz
David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communications, and gains visibility for clients such as Visa, Johnson & Johnson, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and Mashable, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.