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On September 19, Social Media Week partnered with MikMak for a holiday e-commerce webinar to help prep brands ahead of the 2019 season.

Shoppers spent $120B online in the U.S. over the holiday season in 2018, and the 2019 holiday season will see continued growth.

During the webinar, MikMak CEO Rachel Tipograph shared key insights and best practices based on results the company saw with Fortune 1000 brands.

Here are a few important takeaways from the event:

  • Go all in before Black Friday.
  • Understand who your retailer preferences are and then only go after the audiences that indicated they want to shop at those specific retailers.
  • Scale these niche audiences with lookalikes and only put forth content that is going to convert. More specifically, the content that truly focuses on key product benefit messaging.

If you’d like to download the webinar replay and watch it in full, please fill out this form.