There are 40.7 million social media users in the UK aged 18 and over — equalling 80% of the total adult population — so it’s vital to understand changing patterns of use over time and across platforms. But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?

We have partnered with YouGov for their latest white paper, ‘Social media: Bringing people together?’ that shows which platforms are most popular, with whom, and what they’re being used for.

Download the white paper for free by filling out the form to the right and get it sent to your inbox! Enjoy!