Crowdcentric Media owns and operates SMW, including Social Media Week Conferences, and SMW Insider. Based out of New York City, our mission is to help professionals advance themselves and their organizations in an increasingly hyper-connected world.


  • Toby Daniels

    Toby Daniels

    CEO and Founder and Executive Director of Social Media Week

    Toby Daniels is the CEO of Crowdcentric. He is an entrepreneur with 12 years experience in digital media, managing an interactive agency in London, helping launch Mint Digital in the US, and co-founding ThinkSocial and Social Media Week. He enjoys running, jumping, diving, and eating.

  • Brian Leddy

    Brian Leddy

    Managing Director, Events Division, Co-Founder, Social Media Week and Crowdcentric

    Brian is one of the co-founders of Crowdcentric and leads its Events division. Formerly from the world of equity investment, he became an entrepreneur in 2009, Brian has headed projects spanning from architecting numerous digital applications, large scale Social Media Week events, while also managing SMW’s global organizer network. When free time emerges, you’ll find him playing ultimate frisbee, softball, squash and busting out some sets of burpees at Crossfit.

  • Simon Dabkowski

    Simon Dabkowski

    Vice President, Design and Technology, Social Media Week and Crowdcentric

    Simon Dabkowski designs, develops, and maintains all websites and platforms that power the Social Media Week experience. His professional career spans nearly 20 years in working for a variety of web agencies, non-profits, and e-commerce startups. In his off-time, you'll find him running 5Ks.

  • Gail Amurao

    Gail Amurao

    Programming & Production Logistics Manager, Social Media Week and Crowdcentric

    Gail is the Programming & Production Logistics Manager of Crowdcentric. Her experience spans over 10 years from working in web design for tech startups to being a software trainer for Apple. When not busy working, you can find her running, baking, dancing, traveling, or planning someone’s wedding.

  • Anthony Vallone Jr.

    Anthony Vallone Jr.

    Director of Marketing, Social Media Week and Crowdcentric

    AJ is the Director of Marketing and Audience Development at Crowdcentric. Previously, an Ithaca College graduate who managed the social media and marketing efforts for the National Hockey League, Muscle and Fitness, and Men’s Fitness. When he finds some free time, you will find him at the gym, exploring local food spots, or working on his car.

  • Kimmy Denton

    Kimmy Denton

    Audience Development, Social Media Week and Crowdcentric

    Kimmy works on the Audience Development team and leads the prospecting effort, while supporting the sales and marketing function from an operation and administration standpoint.

  • Nathan Lustig

    Nathan Lustig

    Production Associate, Social Media Week and Crowdcentric

    With a background in the hospitality industry, Nathan has a deep understanding of event production, client services and brand activation. As a production associate for SMW, Nathan is responsible for ensuring that events runs smoothly and that brand partners needs are not just met, but exceeded.

  • Al Mannarino

    Al Mannarino

    Manager of Community and Content, Social Media Week and Crowdcentric

    Al is the Manager of Community and Content at Crowdcentric. He is a Rowan University graduate with experiences in social media management, photography, podcasting, and editing. When he isn't writing or taking photos at a concert, he is either trying to build his own TARDIS or taking a nap.

  • Belen Martinez

    Belen Martinez

    Audience Development, Social Media Week and Crowdcentric

    As a recent graduate in Emerging Media from Ithaca College, Belen has amassed an impressive amount of experience in the media and technology space. As an Audience Associate, Belen is responsible for driving ticket sales and subscription revenue for SMW’s major properties including Social Media Week and SMW Insider.