The Future Of Media

Gerd Leonhard, author of End of Control and the Future of Content, discusses the control of media in the age of user empowerment. With every Twitter, every blog post and every click, users are taking power away from traditional content providers and putting it in the hands of their fellow consumers (aka users), making them more influential. So where is the control? Here is what Gerd Leonhard has to say about the future of media in this new environment:

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